Marco Del Castillo

12 Added | 4 Magazines | 5 Likes | 6 Following | 21 Followers | @marikee01 | Keep up with Marco Del Castillo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Marco Del Castillo”

Best Practices: How to Make a Campaign Go Viral

Why did Newcastle Brown Ale began moving away from TV advertising last year?<p>"We just realized it was like pissing into the Grand Canyon," said Ted …

Advertising

I Don’t Unfriend My Exes On Facebook When We Break Up (And You Shouldn’t, Either)

I don’t believe in resorting to wiping away my ex from my life, whether that is deleting him from my phone or removing him from Facebook. The truth …

The Optimal Length For Video Marketing Content

<i>Yoav Hornung is an award-winning young filmmaker and entrepreneur. He is the co-founder and CEO of Veed.me, a video production marketplace.</i><p>At Veed.me, we’re often asked by businesses, “How long should a video be?”<p>Truth is, there are two answers for this question:<p>As short as possible<br>• It …

The Psychology of Marketing: 18 Ways to Use Social Proof to Boost Your Results

Science plays a key role in marketing, especially the science of psychology.<p>We have written about the 15 psychological principles in marketing and …

Marketing

8 Simple Rules for Stronger PowerPoint Presentations

Let’s admit it, no one likes PowerPoint. Yet as much as we have lauded the possibilities of Prezi and its ilk, the reality is that PowerPoint is …