Marika Siniaalto

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Google and Facebook Will Account for 74% of Digital Ad Growth in 2017

Google will grow its share of search advertising, and Facebook will dominate Display ads.<p>Marketers will continue to shift a larger percentage of …

How the Founder of a Failed Education Startup Created the Hottest New Social Network for Teens

Like many young entrepreneurs in the tech field, Alex Zhu, the founder and CEO of Musical.ly, was looking for that one big idea that could change the …

Advertising Industry

Facebook launches 'Advanced Measurement' so advertisers can compare whether Facebook is more effective than its rivals

Facebook announced Tuesday it is rolling out a service called "Advanced Measurement" to all advertisers — not just its biggest spenders — that will allow them to measure the effectiveness of their campaigns across Facebook's properties versus how they performed on competitor sites and …

AdTech

Spring, Not Instagram, Unveils an Instagram With a Buy Button

Looks like Instagram, shops like the Galleria.<p>A host of startups are determined to bring the serendipity of mall shopping to your phone. One, called Spring, thinks an app designed with a similar layout to Instagram will be a winning plan.<p>Spring, which is launching today in Apple’s App Store, gives …

6 Steps for Writing Simple Copy That Sells - Copyblogger

Simplicity is the ultimate sophistication.<p>That’s what Leonardo da Vinci said anyway.<p>And four centuries later, Steve Jobs agreed. Actually, Jobs more …

William Shakespeare

Still More Data Shows Pinterest Passing Twitter In Popularity

Its most recent valuation of $5 billion makes Pinterest a clear No. 4 among U.S. social networking companies, behind LinkedIn (current market cap: $20 billion), Twitter ($23 billion) and, of course, Facebook ($170 billion). On the basis of users, however, it’s increasingly obvious that Pinterest …

The Power of Expanding Your Network by One

For the past five years, <i>Mashable</i> has united the globe for a celebration of Social Media Day, when we celebrate the ways social media has changed and …

Twitter is very popular among world leaders: #Twiplomacy study

United States President @BarackObama is still the most followed head of state in the world by a large margin, but Pope Francis – aka @Pontifex – is …

35 Blogging Tips to Woo Readers and Win Business - Copyblogger

Let’s not pussyfoot around it.<p>Blogging is a lot of work. <i>Hard</i> work.<p>Generate new blog post ideas. Write weekly content. Promote posts via social media …

The Science of B2B Online Marketing [Infographic]

Want to ensure your B2B online marketing program is effective? The following infographic by Circle Studio can help you create a successful B2B online …

How to Master Pinterest for B2B Marketing

How B2B companies can leverage Pinterest for …

Facebook’s Slingshot Challenges Snapchat With ‘Reply To Unlock’

Facebook wants to break the “1% Rule” of Internet culture that says a tiny fraction of users create the content for everyone else. So after a momentary leak last week, today Facebook officially launches Slingshot for iOS and Android in the US, an app where friends send you photos and videos, but …

Beginner's Action Plan for Using LinkedIn for Sales

Ready to try out LinkedIn for sales? Here are 5 action steps to start incorporating into your daily sales activities.

LinkedIn

Thanks Social Media - Our Average Attention Span Is Now Shorter Than Goldfish | Marketing Insider Group

Thanks Social Media – Our Average Attention Span Is Now Shorter Than Goldfish<p>By Michael Brenner<p>In Content Marketing<p>13<p>Oops. I forgot!<p>On October 9, …

Marketing

Millennials Trust User-Generated Content 50% More Than Other Media

It seems as if millennials have avoided traditional media ever since they learned how to read.<p>The results of new research by marketing startup …

Getting on the Front Page of Google in 30 days With LinkedIn

Here's how one sales rep got on the front page of Google search results in 30 days using his LinkedIn profile.

5 Types of Videos that Boost Sales

The sales process has changed dramatically over the past several years. Yes, relationship building is still important and in-person meetings still …

Why Sales Needs to Use Content Marketing

Your pitch on a cold call may live for a few seconds, but your written words can live forever. Discover why content marketing is the future of sales.

Lithium To Acquire Social Influence Scoring Site Klout For $200M

Social customer service company Lithium Technologies will announce on Thursday morning that it has acquired Klout for almost $200 million in cash and private stock, says Fortune.<p>Re/code first reported last month that Lithium and Klout, which scores influence on social networks, were nearing a …

Successful Brands Don't Care About Sales on Twitter

Social-savvy brands have been using Twitter to engage with fans and followers for years, but since we know most of them aren't advertising, what are …

How Pinterest is selling ads to agencies

Pinterest has been making the agency rounds as it prepares to introduce ads to its platform, and Digiday has obtained mockups of what those ads will …

Guys Post ‘Cock in a Sock’ Selfies Online for Cancer Awareness

Listen, before you scroll down, please be advised that <b>all of the photos below are NSFW,</b> unless you work for the Red Hot Chili Peppers.<p>Yesterday we …

Advertising Industry

Three Questions You Should Ask Before Diving Head First Into Social Selling

Social selling is generating all the buzz so far in 2014. You can’t stop hearing about it but you haven’t jumped on board yet. But you’re here, so I …

80% Of Social Media B2B Leads Come From LinkedIn (Infographic)

Social media continues to grow as a lead generation avenue, and according to a new infographic from Oktopost, 80 percent of B2B leads were through …

Enterprise

Teach Instead Of Sell

89% of buyers search on Google, Bing, etc. when planning to make a purchase, according to the Fleishman-Hillard research.<p>There is a social selling …

Teaching

Too Many Facebook Hashtags Seriously Hurt Your Brand

You really need to stop using so many hashtags on your brand's Facebook Page, according to a new report (though, it's probably a good rule of thumb …

SEO is Dead: Long Live OC/DC - Copyblogger

I want to let you in on a little secret …<p>I <i>really</i> hate the term “SEO.”<p>This may come as a surprise to many since I am the resident SEO guy at …