marianogarcia

242 Flips | 6 Magazines | 15 Likes | 4 Following | @marianogarcia | Keep up with marianogarcia on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “marianogarcia”

Brainstorming 101 for entrepreneurs going it alone

Conquer the creative challenges of solopreneurship. Three successful social entrepreneurs share their top techniques to help you access creativity …

Entrepreneurship

PowerPoint can undermine Corporate Strategy.

<b>An experience with 6 leading companies.</b><p>In the past year, we helped half a dozen global organizations to articulate their strategy. When people talk …

Management

Understanding Vision and Mission In A Simple Analogy

Every company needs a vision or mission -- or both -- but how does it decide? This simple analogy will help you understand and create a winning combination.<p>For many, the ideas behind a company vision and a company mission are confusing or misunderstood. Moreover, I engage in debates regularly about …

Key West

The nature of the crypto technological revolution:

what it is and what it means for the future of humanity.<p>Intro<p>VCs see crypto as another Pérez technological revolution<p>Carlota Perez’ canonical work on …

Blockchain

Mercado Libre: ¿Cómo pasar de 20 colaboradores a más de 6000?

En número de colaboradores, no son muchos los casos de <b>startups</b> que terminan transformándose en grandes empresas, porque precisamente la <b>tecnología</b> y …

Starbucks: Using Big Data, Analytics And Artificial Intelligence To Boost Performance

Not only does Starbucks go through mounds of coffee beans to satiate its raving fans, but they also have mounds of data that they leverage in many ways to improve the customer experience and their business. With 90 million transactions a week in 25,000 stores worldwide the coffee giant is in many …

Artificial Intelligence

Customer Acquisition Strategy for Startups — The Complete Guide

In addressing an entrepreneur’s most important early-stage question – customer acquisition – it’s easy to waste a lot of money in the wrong channels, …

Marketing

Confirmation Bias And the Power of Disconfirming Evidence

Confirmation bias is our tendency to cherry-pick information that confirms our existing beliefs or ideas. Confirmation bias explains why two people …

What is Ecommerce? [Quick Guide]

Ecommerce, short for “electronic commerce,” is the process of buying and selling physical or electronic items online.In 2018, ecommerce is more …

eCommerce

The CEO guide to customer experience

Companies that create exceptional customer experiences can set themselves apart from their competitors.<p><b>What do my customers want?</b> The savviest …

Here Are Just 5 Of Apple’s Tactics To Get Us Emotionally Connected To Its Brand

As you might imagine, people are willing to pay more money for products they feel “close” to.<p>Apple has one of the most potent–if not the most potent–marketing organizations in the world. We’re often responding to its influence, even when we don’t know it. It’s that effective. A new report released …

United Arab Emirates

Google Wanted to Know What Makes a Manager Great, So It Conducted a Study. Here Are the Results

Good leaders avoid micromanaging.<p>20 years ago, you probably would've laughed if someone said your life would one day be irrevocably changed by a company called Google. <i>What's a google</i>?<p>But, as you know, Google's become the largest entity in one of the biggest tech companies in the world. And it's …

Leadership

The Evolution and Awakening of the Modern CMO

Marketing is nearly as old as humanity itself. When our early ancestors began working together outside of the family construct, those who thrived …

Master the Art of Influence — Persuasion as a Skill and Habit

As a product leader at Google and Reddit, Tyler Odean uses persuasion as a tool in his everyday job. Here's what he's learned through experience and …

Marketing 101 for Engineers

An enumeration of what marketing is and why we do it.<p><b>Why Marketing</b><p>We need words to talk about what we’ve built<br>• We need to get the product in front of …

Marketing

10 pasos y 50 herramientas para analizar tu competencia y mercado

Todos conocemos los beneficios de un buen estudio de mercado y una buena investigación sobre qué está haciendo nuestra competencia. Con la llegada …

This Simple 5-Step Process Is All You Need to Build Good Habits That Stick

Picking up a new habit doesn't have to be hard.<p><i>Why is it so difficult to adopt new habits? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Andrew Ferebee, Founder of Knowledge For Men, Author, on</b> …

Self-improvement

A step-by-step guide to get richer, healthier, and happier in 31 days

If you don't yet have a plan for 2018, you might be in trouble.<p>Lucky for you, we've already made a plan for you. Above is our 31-day guide to starting off a healthy, wealthy, happy year. Each day is accompanied by a task, along with a quick explanation, below, of why it's important.<p>Read on to find …

Stuck in Old Ways of Thinking? Try This Simple Innovation Technique

How to root out orthodoxies and generate breakthrough ideas for innovation (that no one else has thought of)<p>A great way to get unstuck and find breakthrough ideas is to Identify the orthodoxies and assumptions that rule your business. Assumptions are beliefs we take for granted and accept as true. …

Creativity

What Kind of Leader Do You Need to Be to Create Change and Shape the Future?

Theory U offers a framework for leading from the future as it emerges (Part 1)<p>Have you ever wondered why we are stuck in so many quagmires as we attempt to make major change in business, organizations and even society itself? We might find an explanation from Einstein through his well-known …

Leadership

The Seven Essential Leadership Capacities That Help You Shape the Future

Create your map to the future via Theory U (Part 2)<p>In my previous article I introduced Otto Scharmer's Theory U and how it can help both individuals and groups develop the ability to sense and shape the future. Now I'd like to take you on a journey through the U to help you develop seven essential …

Prototyping

10 facts about jobs in the future

Lee Rainie, director of internet and technology research at Pew Research Center, presented these findings at the International Monetary Fund/World Bank’s Youth Dialogue and its program, “A World Without Work?” The findings tie to several pieces of research at the Center, including reports on the …

Why You Need a Chief Behavioral Officer

When bringing a new idea to market, how do you choose the right approach? Do you ask your senior management and fellow employees for their opinions? …

The Game Of Business Has Changed

How do companies stay victorious in the new business game? It all comes down to a changed mentality.<p>Business has always been a game. Just like top athletes train and practice to come out victorious, companies train and prepare so they can beat the competition. Instead of scoring home runs or goals, …

Business Strategy