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Data-driven marketers understanding metrics and analytics

Digital Marketing

Marketing a sustainable business model in the services industry – Strategic marketing management – MBA 2013 paper

<b>objectives</b><p>This paper asks the question all service businesses face: <i>If the business disappeared, would the client(s) notice, and/or care?</i> This paper …

Why Holistic Marketing Matters

Holistic marketing acknowledges that <i>everything</i> matters<p>in marketing – and that a broad and integrated perspective is necessary in developing, …

Evolution of holistic marketing

Marketing is a vital management function and acts as the life-blood to an organization. Philip Kotler has defined it as “a societal process by which …