Over the last 12 months we’ve seen an unprecedented explosion of financial deals in the mobile space. That includes a staggering $47 billion in mergers and acquisitions — plus $14 billion in investments.
THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend
Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape. These platforms are automating much of the ad buying and selling process and increasing the accuracy
This sponsored post is produced by Webtrends. Marketers are spending more and more on mobile advertising with no signs of slowing down. In 2013, advertising revenue in mobile almost doubled to $19.3 billion
Mobile advertising volume in India grew the fastest in the world, climbing a record 260% since July 2013, even as the larger Asia-Pacific region where ad impressions delivery rose 70% this year, emerged
The company hasn't previously placed advertisements in its apps or on its mobile websites, other than a brief test in 2012. EBay, which makes some of the most popular shopping apps in the U.S., will start