Maria Poly

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Mobile Internet investment explosion: $47B in M&A plus $14B in investments

Over the last 12 months we’ve seen an unprecedented explosion of financial deals in the mobile space. That includes a staggering $47 billion in mergers and acquisitions — plus $14 billion in investments.<p>And, no, it wasn’t all WhatsApp and Facebook.<p>“Removing the blockbuster Facebook-WhatsApp deal …

THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, And Real-Time Bidding Will Catapult Programmatic Ad Spend

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape.<p>These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the …

Digital Advertising

The Mobile Silo: Why your mobile marketing dollars rarely take off

<i>This sponsored post is produced by Webtrends.</i><p>Marketers are spending more and more on mobile advertising with no signs of slowing down. In 2013, advertising revenue in mobile almost doubled to $19.3 billion from the previous year, according to the Interactive Advertising Bureau, IAB Europe and …

Mobile Advertising Rockets In India, World's Fastest-Growing Smartphone Market

Mobile advertising volume in India grew the fastest in the world, climbing a record 260% since July 2013, even as the larger Asia-Pacific region where ad impressions delivery rose 70% this year, emerged the fastest-growing region globally.<p>India has the world’s fastest-growing smartphone market. The …

eBay Launching First Mobile Ad Business in Q4

The company hasn't previously placed advertisements in its apps or on its mobile websites, other than a brief test in 2012.<p>EBay, which makes some of the most popular shopping apps in the U.S., will start running ads within its apps on phones and tablets in the fourth quarter, the company’s lead …

InMobi and Rubicon Project Unveil New Exchange for Mobile Native Ads

InMobi and Rubicon Project have teamed up to build a new mobile advertising exchange that lets marketers buy and sell native ads across mobile sites …

Brands being Embrace by Mobile Advertising

Brands being Embrace by Mobile Advertising <br>#mobilemarketing #mobileadvertising #mobileaffiliates <br>Everyone has a phone; we all know the stats – more and more people have mobiles and use them for more and more things. In many markets there are more SIM cards than people and the way people use their phones continues to evolve – it is the way in which people use their mobile phones that is of real interest, especially to advertisers. <br>What is the difference between performance advertising and brand …