Maria Fortune

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Infographic: How big data is helping draw sports fans to the stadiums

Companies are betting big on big data to pull back fans to stadiums<p>Sometime back, I wrote a post about the many ways big data is changing the sports …

Big Data

A Free Sample Marketing Plan: #2 Create Content That Answers

As a reminder, we’ve introduced you to our fictional client, Safety Inc. and their maintenance safety products. Then we got to know their target …

Marketing

4 Steps for Creating a Successful New Brand

Building a new brand is a daunting task. After all, branding defines the core message and values of your organization, product or service, and it …

58 Business Apps and Tools to Make Your Life Easier as an Entrepreneur

As an entrepreneur, you’re constantly looking for tools to help give you that edge above the competition.<p>Whether that be a tool to manage your …

Create A Personal Marketing Plan To Help Your Business And Career

It's no wonder that when you Google "personal marketing plan," more than 50 million results appear. It's also not surprising that the global …

A Delightfully Simple 6 Step Content Marketing Process For Small Businesses

Recently I met up with the store manager of a local cherry food retailer in Michigan. They had fantastic products, especially attractive for the fall …

Marketing

27 Reasons People Aren't Reading Your Blog Posts

Do you ever look at prolific blogs and get frustrated by how easy they make it seem?<p>Thousands of people read, comment and share each new post on the …

Why Today is the Best Day to Start an Online Business (and How to do it)

Ever wanted to work from a tropical beach in the Bahamas?<p>How about working from home and creating a steady income for your family?<p>If someone asked …

How to Use Emotional Content to Engage, Inspire, and Persuade - Copyblogger

Do you know which emotions will get your reader’s attention and pull her into your content? If not, how do you pin them down? And then once you’ve …

The Giant List of Free Influencer Marketing & PR Tools

As the digital marketing & SEO industry changes and evolves, so must the tools & techniques in our arsenal. How we form SEO strategies in particular, …

Marketing

How to Explain Influencer Marketing to an 8-year-old (or your boss)

You’ve read all the recent Influencer Marketing case studies and are a little jealous of the return other brands are achieving. You would prefer to …

Marketing

4 Principals of Successful Influencer Marketing

Image by MSLGROUP Global via Flickr<p>The Bard once commented: what's past is prologue. This couldn't be truer, especially when it comes to online marketing. Way back when, display advertising gave way to search optimization, which in turn led to social media advertising and where we are today, where …

Marketing

Infographic: Influencer Marketing Survey

How to Nail Your Influencer Engagement Getting influencer marketing right all lies on nailing your influencer engagement. We know where our target …

Mexico City

Sections

Marketing

Here’s How Luxury Brands Are Doing Social Media Very Wrong (& The Few Who Break The Mold)

The fashion industry arguably has some of the best visuals to work with when it comes to social media — beautiful clothes, beautiful people, and lots …

Public Relations

TapInfluence Brings Automation To Influencer Marketing With TapFusion

Public Relations

Influencer Marketing 101 | Inc.com

In case you hadn't heard, Facebook plans to introduce a dislike button in the very near future. Actually, according to CEO Mark Zuckerberg, the company plans to add buttons that allow users to express a range of sentiments beyond a simple "like" such as sympathy or solidarity. While this may answer …

Marketing

Why Polo Ralph Lauren is One of the Greatest Streetwear Brands of All Time

From wealthy aristocrats to New York gangs and legendary rappers, one label has remained an utterly timeless icon of menswear style. We examine the …

Unclutter Your Life in One Week

Right now, you have a choice to make. Do you want to live a stressful life controlled by your possessions and the demands of things that don’t matter …

Luxury Lifestyle

Luxury Daily

NEW YORK – With retail sales flatlining, brands must appeal to a new demographic to sustain growth and forge relationships with the next generation …

Burberry is the first brand to get an Apple Music channel

Brand activation<p>Apple is teaming up with British fashion retailer Burberry to bring the first branded channel to its new music streaming service. Burberry's channel will live within Apple Music's new "Curators" section and feature live performance videos from both established and up-and-coming …

Apple Music

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Learning