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IBM Redbooks | Build Customer Loyalty with the IBM Next Best Action Solution

There are many studies that highlight the need for organizations to better engage with and gain a full understanding of their customers as …

Big Data

How We Become Brand Loyal:

The psychology behind what we like<p>Once behavioral brand loyalty is strongly manifested in a user, it’s very difficult to change the systematic bias …

Bank of America

Four Top Hotel CEOs Say How Brand Loyalty Has Changed

Getting guests through the door on a regular basis is hard when many consumers make their choices based solely on price. So how do you get them to …

Hospitality

Why Marketing Needs To Get Serious About Customer Success

The difficult truth is that your customers don’t care about your innovation or your products; they care only about the result you can help them achieve. So while many companies believe they’re focused on their customers’ success, they’re really focused on their own success.<p>As we argued in our last …

4 Magic Phrases That Unlock Brilliant Product Ideas

Would you like to know what customers want before they do? These simple phrases will give you a clue.<p>Ever wonder what your customers really want? How could you tweak your product or sales pitch to get them to buy in big volumes? And could you come up with a new idea for a product or service that …

Business Strategy

Unlocking the global trillion-dollar crowdfunding market

Now here is the one percent you do want to hear about!<p>The world is on the precipice of creating a trillion-dollar crowdfunding market. In Australia, the ASSOB has offered a crowdfunding investment portal since 2005. In the UK, equity crowdfunding is already in progress, with investment platforms …

Your 50 Favorite Blogs: The Most-Loved Marketing, Social Media, and Productivity Blogs of Buffer Readers

Having a list of go-to blogs can be a great source of information and inspiration.<p>In our case, the blogs and websites we visit most often provide …