Margaux Cuvelier

25 Flips | 1 Magazine | 2 Followers | @margi_cvl | Keep up with Margaux Cuvelier on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Margaux Cuvelier”

Luxury Brands Are Winning On Instagram

It makes sense that Instagram would be so strong with luxury brands.<p>A recent report from BI Intelligence looked at the different approaches brands can take on the social networks, and found that on Instagram the key is engaging directly with photographers.<p>Since high-end brands tend to have a …

Social Media

The Latest Digital: Burberry, Canali & Gareth Pugh

<i>Gareth Pugh and Inition Monolith Virtual Reality Installation at Selfridge’s</i><p>We often discuss consumer-facing digital launches, but it has been …

Sorry – the page you are looking for has been removed

This is because it was advertisement feature content that was published as part of a commercial deal and funded by an advertiser.<p>It is Guardian News and Media policy to take down paid-for content at the end of these deals.<p>Click here for more on our commercial content guidelines.<p>If you want to …

This Week In Digital Luxury Marketing: Chinese New Year Auto Edition

As part of our ongoing coverage of Chinese New Year luxury marketing on social media, we’re following our beauty and fashion coverage with a roundup …

The New Luxury Retail Experience: Digital, Immersive, Experiential, Theatrical

As Affluents become more digital and continue making large luxury purchases over e-Commerce, luxury brands must find ways to create more value for …

Back to basics: What luxury customers really want from digital

BARCELONA – Thomas Romieu, Digital Director, LVMH Group, notes that what luxury goods shoppers really want is a streamlined experience that minimizes …

Luxury retailers leading the way with in-store technology

London's famous shopping streets have become a hub for retailers that are transforming the way they engage with consumers, and these stores are some of the most cutting-edge in the world. Sophisticated in-store technology is being used to capture the attention of shoppers, and luxury retailers are …

Luxury Daily

Italian fashion brand Salvatore Ferragamo teamed up with fashion bloggers on a photo series featuring the label’s apparel and accessories.<p>To read the …

Salvatore Ferragamo

The Luxe Equation: How Exclusive Groups Provide Members With Content and Encourage Those to Aspire to Join Them

Creative content marketing builds a brand identity and serves as a solution for client engagement and acquisition. It’s key especially for brands …

Luxury Digital Behaviour Study: ContactLab compares New York and Shanghai

Milan, 3rd February 2014 – ContactLab, an international player in digital direct marketing products and services, announces today an exclusive …

Luxury Daily

• Email<br>• Print<br>• Reprints<p>News briefs<p>China, digital trends, luxury real estate and Aston Martin – News briefs<p>By<p><b>Today in luxury marketing:</b><p><b>Chinese luxury</b> …

China: This Week In Digital Luxury Marketing

A roundup of ongoing Chinese New Year campaigns in China through February 10, featuring Louis Vuitton, Lancôme, Porsche, L’Oréal, and TAG Heuer.<p><b>Louis</b> …

Marc Jacobs pop up store accepts Likes and Tweets instead of cash

The newly-opened Mytheresa fashion store (owned by Neiman Marcus) in Munich, the online retailer’s sole outpost, spans 1,200 sq m, making it a …<p>After …

Luxury & Digital: A Match Made in Airports

Luxury brands are always interested in innovative and remarkable advertising displays that can provide an exceptional experience and service for …

How Burberry Does Digital

<b>Burberry, under the direction of (now-departing) CEO Angela Ahrendts and chief creative officer Christopher Bailey, has earned itself a reputation</b> …

How Affluent Shoppers Buy Luxury Goods: A Global View

Download<p>Share Share<p>Email Linkedin Twitter Facebook Google+<p>Subscribe<p>Close<p>Sign up to receive your selected communications from Google LLC and its …

The Latest Digital: Mercedes Benz, Louis Vuitton & Harrods

<b>Mercedes-Benz integrates Google Glass technology to enable car-to-door navigation, as Tiffany & Co overhauls eCommerce & shares its high jewellery</b> …

Luxury Daily

Prada-owned Miu Miu released a fast-paced spring 2014 campaign video that features a crop of new entertainment talent to reach a younger demographic …

Luxury Daily

British fashion house Alexander McQueen created a surreal narrative film to accompany its spring 2014 print advertising campaign.<p>To read the entire …

Luxury Daily

French fashion house Chanel is giving consumers an inside look at its founder’s spirit animal and inspiration, the lion, with a short social video.<p>To …