Marcus Wolvaardt

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Chicago receives $6.7M to help people living with HIV/AIDS

CHICAGO — The city of Chicago is receiving more than $6.7 million in federal grants to help low-income residents with HIV and AIDS.<p>U.S. Sens. Dick …

Timely video about "dark patterns," the tricks websites use to manipulate you

If you've tried to delete your Facebook account and found yourself mysteriously lost and frustrated, welcome to the world of Dark Patterns, the …

200 Event Ideas To Steal Today (2018 edition)

200 unique event ideas to surprise your attendees. The only article you need in 2018 to plan successful events that wow attendees. It’s so tough to …

Marketing

6 Good Reasons To Spend More Time Developing Your Employees

Whatever your business, developing your employees matters. I’d wager to bet it’s something you feel in the back of your mind you ought to do more of but you just don’t have time to. (I know when I was in the corporate world I felt that way.)<p>Besides, employee development is an activity whose payoffs …

Employee Engagement

The Advertising Conversion Rates For Every Major Tech Platform

Trying to figure out exactly where all your traffic is coming from, and which source of traffic is most likely to actually purchase something, is extremely valuable information. Companies spend billions of dollars on advertising but does that spend convert into sales or at least visits?<p>We analyzed …

AdWords

There Are No Guarantees -- Or Exact Statistics -- For Going Viral

Everyone wants to Go Viral and be popular. But how do measure this?<p>Earlier this month, I spoke at a conference for executives at Fortune 100 companies. For a discussion on trends in social media and PR, someone asked, “How many views does it take to go viral?”<p>Most definitions claim a viral post is …

University of Pennsylvania

Editors Say This Is The Biggest Problem With Your Content Marketing

If there’s one thing smart marketers know, it’s that reaching and consistently engaging your audiences is key. And because it’s 2018, you know content is one of your best bets at getting in front of those audiences and building trust with them.<p>You’ve followed the marketing trends shaping our …

Marketing

4 Giving Tuesday Tips For A Year Of Donor Fatigue

It’s #GivingTuesday2017, when charities invite us to open our wallets and donate. You may be thinking: Haven’t I already given enough in this terrible year of Hurricanes Harvey, Irma and Maria, the California fires and the earthquake in Mexico?<p>Only you can decide, of course, but bear this in mind:</i> …

Giving Tuesday

4 Ways To Start Using Video Content In Your Marketing Strategy

Read any article about marketing and content from the past few years, and you’ll see people advocating for video as though it’s a two-for-one ROI machine. But if you dive into video without understanding how it earned its throne, you’ll only leave frustrated.<p>Video gained its popularity by earning …

Marketing

How to rank on the first Google page if you have a low-authority site

The other day I was reviewing an archive of my client’s SEO articles and their rankings. A whole lot of articles didn’t even make the top-30 positions because the competition had much higher DA ranks.<p>Since we were syndicating more newsworthy content to high-profile publications likes Forbes, …

Facebook is trying to make clicktivism worth something

One of the problems with clicking Angry Face on a story about some kleptocrat earning a fast buck for themselves is that it has no real consequences. It's an issue that Facebook is looking to challenge by instantly providing the details of your local political representative. You can then append …

7 Crowdfunding Keys For Social Entrepreneurs

<i>You can download an audio podcast here or subscribe via iTunes</i>.<p>Lots of people hold themselves out to be crowdfunding experts. I haven’t met anyone who has raised more money in on Kickstarter and Indiegogo than Funded Today’s Zach Smith. He reports raising over $110 million total over hundreds of …

Crowd Funding

Niles is a Slack bot that learns your team’s questions and answers them so you don’t have to

Most chat bots are dumb. No one wants to message a soulless stack of if-then statements just to order a pizza when a half-decent app or website interface can do the same job in half the time.<p>Chat <i>assistants</i> are a different matter. Rather than actively bugging you for information in a back-and-forth …

How To Overcome The Fear Of Rejection For Sales And Careers

I visited potential universities with my daughter this month. The programs she is considering are highly regarded and extremely selective. At one point she said, “I’m never going to get in.” Instead of embracing the opportunity, she was guarding herself against the potential rejection she might …

Employment

10 Questions Marketers Should Ask Based On The Global Brand Simplicity Index

According to a new global study, marketers need to rethink what a great customer experience is. Many customers desire more seamless, simpler, faster brand engagement. With time being the rarest of commodities, those brands that give consumers a simpler experience are valued more.<p>Global brand …

Customer Experience

The 9 Management Myths That Leadership Needs To Nix

The career landscape has been completely transformed over the past half century. The scenes in <i>Mad Men</i> seem absolutely impossible to imagine in today’s world of work. Despite the huge contrast, several musty mindsets about employees and employers persist. In this post, I will focus on employer …

Employee Engagement