Marcus Jimenez

43 Flips | 4 Magazines | 68 Likes | 19 Following | 3 Followers | @marcus_jimenez | Keep up with Marcus Jimenez on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Marcus Jimenez”

6 Success Factors for Workplace Chatbots

Consumer and workplace chatbots share the same technology, but there are some fundamental differences between the two. Consumer chatbots tend to be …

What Is the Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

To understand the differences between these concepts, simply apply them to you.<p>In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."<p>These explanations make me cringe because, while …

Marketing

Pitching an Investor? This Is Exactly How Many Slides You Should Have in Your Pitch Deck

A killer investor presentation only needs to convey these key things.<p>When I sit down with new startup founders, most ask me about one thing: raising money.<p>This is smart of them, because, as I've stated previously, fundraising needs to be one of the core competencies of any young company. Yet for …

Profit

‘It’s a lot of chasing shiny objects’: Confessions of an agency exec on AI

Artificial intelligence is the thing right now, so naturally, any modern marketer can’t afford to miss out. In the latest edition of Confessions, …

Google quietly announces plans to make over the internet as we know it

Google is beginning a journey to transform the mobile web as we know it — but they're trying to play it cool, guys.<p>In a blog post that was …

How to Implement AI and Machine Learning | ZDNet

How Machine Learning Will Tame the Explosion of Unstructured Data

2017 was undeniably the year artificial intelligence (AI) and machine learning (ML) became mainstream topics in the enterprise. Whether it’s a robot …

7 Website Design Trends for 2018

Imagine a scenario: a client asks what they should do to improve their organic rankings. After a diligent tech audit, market analysis, and a …

UI Design

12 Content Marketing Trends You Should Be Following

Make sure your content investments deliver adequate returns for your business by following the right content marketing trends.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We've reached a tipping point in content marketing where there is so much content published on a daily …

Marketing

5 Celebrity Entrepreneurs Who Are Getting Involved in Blockchain Startups

While Bitcoin and the future of cryptocurrency may be stealing the spotlight (at least in terms of media attention), it's the underlying blockchain technology that the tech scene can't stop talking about -- including these 5 celebrity entrepreneurs.<p>Ethereum, known for creating the go-to platform …

Blockchain

How to Turn Your Brand into a Content Marketing Machine like Red Bull - Without Spending Millions

Let’s be honest. Content marketing is now so important, and so fundamental, that we might as well just call it ‘marketing’. The thing is, not all content marketing is equal. This is why big brands are spending big budgets to create killer content, and even bigger budgets on media to get that …

This One Exercise Has Helped Me Build 2 Multimillion-Dollar Companies in Less Than 24 months

What got you to where you are today will not get you where you want to be.<p>7 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A few years ago, I found myself nearly $1 million in debt. Today, I have two multimillion-dollar companies to my name. I've come a long way, but as I look …

Business Strategy

Dokkōdō: The Path Of Aloneness

What Miyamoto Musashi wanted you to know before he died.

6 Principles Lexus Used to Boost Facebook Engagement by 10,000 Percent in One Day

Lexus asked the public to co-create a forthcoming model using a 10-hour Facebook Live session. Good news: anyone can do it.<p>Social media, the great equalizer, is an ideal tool for entrepreneurs. Even unknowns can spread an idea if they effectively leverage a platform, and for a fraction of the cost …

Social Media

The 'tombstone exercise' could be the secret to being consistently successful

This estimation demonstrated more hubris than confidence, given that only 10% of startups succeed.<p>Nevertheless, he knew that taking a risk was a necessary, albeit terrifying, component of progress.<p>Bezos used what he terms "regret minimization framework" to solidify his decision to start Amazon.<p>In …

How to Become a Well-connected and Respected Entrepreneur

Startups are hard and entrepreneurship is harder. It can be a very lonely endeavor. Here's how you build better relationships as an entrepreneur<p>When you're in a nine-to-five salaried job, you are forced into relationships. You have to deal with people whether you like it or not. You still have to …

Entrepreneurship

Forget Killer Robots—Bias Is the Real AI Danger - MIT Technology Review

Google’s AI chief isn’t fretting about super-intelligent killer robots. Instead, John Giannandrea is concerned about the danger that may be lurking …

Machine Learning

The Benefits of Leading Data-Driven Organizational Change

Leading organizational change is hard enough. Data-driven decision-making can ease the pain!<p>In the immediate aftermath of the 9/11 attacks, the American military quickly realized that transformation of mindset and culture would be necessary to sustain the fight and defeat a dangerous, dynamic and …

Big Data

How to Create a Social Media Marketing Strategy From Scratch

Here's a blueprint for a successful social media marketing plan.<p>14 min read<p>This story originally appeared on Buffer<p>When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and …

Social Media

5 Content Formats To Boost Your Reader Engagement

Spoiler: chunks of plain text don't belong here.<p>We all know how important it is to create good content to drive readers to our sites, whether they be personal blog posts or company websites.<p>Good content doesn't just require good writing; it also requires crafting our writing in a format that's …

Infographics

Analytics approaches every marketer should know #1: Descriptive analytics

<b>The term analytics is rooted in the ancient Greek word for 'breaking up' or 'setting free' and was intended to indicate a transformation of something</b> …

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

Main image: Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search …

The bot invasion is on, powered by $24B in funding

While the manufacturing sector is increasingly using physical robots to improve industrial processes, the market for virtual bots or “chatbots” is also gaining serious traction in the space where humans and computers interact.<p>Bots are essentially software technologies that automate tasks and enable …

Chatbots

The Problem With Microsoft SharePoint? People

It's not you, Microsoft — or your highly anticipated, eagerly awaited SharePoint 2016. It's us — the users.<p>That's the conclusion of new research from …

How Smart Startups Survive Investor Due Diligence

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For the elite startups and entrepreneurs who manage to attract the investor they dream of and survive the term sheet negotiation, there is still one more hurdle before the money is in the bank. This is the mysterious and dreaded …

Venture Capital

Why a design mindset matters

Gian Paolo Bassi Contributor<p>Gian Paolo Bassi is the CEO of Dassault Systèmes SOLIDWORKS .<p>More posts by this contributor:<p>Engaging kids in design-based learning<p>Engineers become engineers because they like to figure out how things fit together, literally and figuratively. This is not always entirely …

Design

IBM - Chapter 2

Chapter 2<p>I DON'T WANT TO DROWN IN DATA ...<p>For companies, Big Data is increasingly no longer a "nice to have" - but the next frontier in terms of competition, growth, innovation and customer insights. And yet this requires careful planning: as Tamara McCleary, Founder of brand relations firm …

How 2 Entrepreneurs Saw Amazing Success in Just 2 Months

I recently connected with the founders of WUDN, Chad Keller and Phil Laboon, and it was obvious that we all shared that energy for entrepreneurship.<p>You've probably already heard that 90 percent of startups fail. Fortunately for a lot of entrepreneurs I know, that high risk of failure is more …

Entrepreneurship

The Next Wave Of Enterprise Software Powered By Machine Learning

Enterprise software is about to undergo radical transformation — a substantial change that will make the shift to software as a service (SaaS) look like a simple facelift. This transformation is being powered by machine learning.<p>With machine learning, computers can process and mine data in real …

Machine Learning