Marc Llebaria

6 Flips | 1 Magazine | 1 Like | 10 Following | 3 Followers | @marcllebaria | Keep up with Marc Llebaria on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Marc Llebaria”

Reinventing the Chief Marketing Officer: An Interview with Unilever CMO Keith Weed

<i>A marketing revolution is under way and nowhere is that more visible than in the CMO’s transforming role. Unilever CMO Keith Weed embodies this new order as an architect and leader of the firm’s plan to double revenue while halving its environmental impact. In this edited interview, Weed describes</i> …

The Rebirth of the CMO

The chief marketing officer role is undergoing a renaissance. Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. Those notions are even more outdated now.<p>Instead, the last few …

Entre un lead y la victoria del ZMOT

Hace unos años, Google publicó un e-book en el que explicaba en qué consistía lo que ellos denominaron ZMOT (Zero Moment Of Truth), en su traducción …

FAQ: All About The New Google "Hummingbird" Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s …

Keyword Research Cazando Palabras Clave en SEO

Ponencia sobre Búsqueda y Aplicación de Palabras Clave para el Posicionamiento en Buscadores. Ponencia impartida en el Congreso SEO para SEOs 2013.

The Path to Content Marketing – Infographic

Content Marketing