Melissa ArchpruAkaka

220 Flips | 9 Magazines | 3 Likes | 1 Following | 39 Followers | @marchpru | Assistant Professor of Marketing @ University of Denver

This is why most people want to delete Facebook — it has nothing to do with privacy

The Federal Trade Commission announced Monday that it’s investigating Facebook’s privacy practices amid revelations that campaign strategy firm …

Social Media

The Unhappiest Jobs In 2017

According to a recent study by CareerBliss.com, a fulfillment-focused job search site, these positions rated the unhappiest, according to scored employee surveys.

One RYT & Passionate Yogini Shares Why She Doesn't Teach Yoga

0<p>SHARES<p>When Jessica Berger Gross discovered yoga, she fell in love. But after dedicating herself to becoming a yoga teacher, she realized that she …

Pepsi Pulls Ad Accused of Trivializing Black Lives Matter

Pepsi has apologized for a controversial advertisement that borrowed imagery from the Black Lives Matter movement, after a day of intense criticism from people who said it trivialized the widespread protests against the killings of black people by the police.<p>“Pepsi was trying to project a global …

7 Eleven: Developing Loyalty Through Data-Driven Marketing to be the #1 Convenience Store

What Google Learned From Its Quest to Build the Perfect Team

<b>Like most 25-year-olds,</b> Julia Rozovsky wasn’t sure what she wanted to do with her life. She had worked at a consulting firm, but it wasn’t a good match. Then she became a researcher for two professors at Harvard, which was interesting but lonely. Maybe a big corporation would be a better fit. Or …

Leadership

Service Optimization Isn't Experience Design

This is going to be a short blog post but it captures an important point. I get asked a lot about the role of UX and journey mapping in experience …

Python R vs. SPSS SAS

(This article was first published on <b>Rbloggers – The Analytics Lab</b>, and kindly contributed to R-bloggers)<p>When we’re working for clients we mostly come …

11 Habits The Best Networkers Have

Photo credit: Antonio Guillem / Shutterstock<p>Networking is a skill, and like all skills, it is something that is learned and developed. While it may seem like there are many “natural” networkers out there, understand that they became this way over time.<p>Fortunately, you have the opportunity to see …

IBM's Got a Plan to Bring Design Thinking to Big Business

IBM is not a <i>design</i> company. Of its nearly 400,000 employees, few could rightly be described as aesthetes; of its assorted products, many seem to be …

Design Thinking: A Unified Framework For Innovation

Over the years the question of what makes some companies, and the people within, more or less creative than others has been studied ad nauseam. The idea of innovation within business has long been thrown around, it’s a kind of catchall term used for everything a company must do continue to remain …

Design Thinking 101

<b>Summary:</b> What is design thinking and why should you care? History and background plus a quick overview and visualization of 6 phases of the design …

5 Stages in the Design Thinking Process

Design Thinking is a design methodology that provides a solution-based approach to solving problems. It’s extremely useful in tackling complex …

Design

Get better data from user studies: 16 interviewing tips

One of my favorite parts of my job is interviewing a huge variety of people about their habits, needs, attitudes, and reactions to designs. I like …

Terry Gross: 'All I Did Was Ask'

In her new book, <i>All I Did Was Ask</i>, Terry Gross, host of public radio's program <i>Fresh Air</i>, looks back at some of her most memorable moments on air, including last year's controversial interview with Bill O'Reilly. She talks with NPR's Scott Simon.

10 ways to have a better conversation

When your job hinges on how well you talk to people, you learn a lot about how to have conversations -- and that most of us don't converse very well. …

Public Speaking

Calling Bullshit.

<b>The world is awash in bullshit.</b> Politicians are unconstrained by facts. Science is conducted by press release. Higher education rewards bullshit over …

Cognition

Data Can Lie–Here’s A Guide To Calling Out B.S.

Big data and machine learning are making it easier to B.S. with data, so two scientists made a free syllabus to combat it.<p>We live in a time awash in bullshit. There’s B.S. of the political kind, a type that’s risen to the forefront of the national conversation over the last year through fake news. …

Machine Learning

Design Kit

When recruiting people to interview, target both the big broad mainstream and those on either extreme of the spectrum. An idea that suits an extreme …

Want Breakthrough Ideas? First, Listen To The Freaks And Geeks

If you want a mainstream hit, talk to the product’s extreme users, writes Sense Worldwide’s Brian Millar.<p>The stairs to our company’s fourth-floor loft posed a challenge for the dominatrixes. Many were wearing vertiginous Jimmy Choos and Christian Louboutins, and there was a bit of grumbling by the …

Mall Owners Find Relief From Unlikely Source: Online Retailers

Online retailing has been chipping away at mall revenue for years. Now it is starting to make a contribution as well.<p>Retailers are converting empty mall space into makeshift distribution centers used for package pickup and returns of goods bought online. At the same time, online merchants are …

Equipment failure exposes Nike’s absurd Tiger Woods lie

There are times when that Nike swoosh can both resemble and act like a boomerang.<p>Nike last week announced it’s getting out of the golf-gear business. …

Millennials Aren’t More Motivated By “Purpose” Than The Rest Of Us

Generational differences don’t matter; everyone wants meaningful work. Experts explain why the way we think about motivation is all wrong.<p>Millennials are a demanding bunch, or so it would seem. Deloitte’s 2016 Millennial Survey reports that, if it were up to them, the cohort “would place far …

Balancing “We” and “Me”: The Best Collaborative Spaces Also Support Solitude

Artwork: Michael Wolf, The Transparent City 11, 2008<p><i>Let us know what you think of your workspace and see how you compare with others.</i><p><i>For a look at workplace dynamics around the world, visit Christine Congdon’s article “How Culture Shapes the Office” (HBR May 2013).</i><p>The open office has a lot of …

Workspaces That Move People

Artwork: Michael Wolf, The Transparent City 93, 2008, France<p>In Silicon Valley the tight correlation between personal interactions, performance, and innovation is an article of faith, and innovators are building cathedrals reflecting this. Google’s new campus is designed to maximize chance …

This Mattress Will Tell You if You're Being Cheated On

Or maybe just if someone is jumping up and down on the bed.<p>The Durmet Smarttress is a Spanish-made mattress that pings your smartphone whenever it is “in use.”<p>Now, there are two ways you might market a mattress like that: You could skirt around the idea that this technology just might be used to …

Mattresses

Hybrid Jobs Call for Hybrid Education

It’s that time of year when college students are interviewing for the jobs they hope to hold after graduation. But in addition to such familiar jobs such as engineer, consultant, or financial analyst, we’re increasingly seeing new job titles emerge: forensic technologist, digital storyteller, and …

Panama Canal

Match.com ad criticised for suggesting red hair and freckles ‘imperfections’

Website accused of ‘profiting by bullying’ over billboards on London Underground that also feature people with different coloured eyes<p>An advert for dating site Match.com has come under fire for suggesting red hair and freckles are “imperfections”.<p>The Advertising Standards Authority has received …