Maor Chen

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IBM Watson and Kone have given one London escalator a voice on Twitter

To showcase the constant feed of data Kone uses to keep its escalators and lifts functioning, the brand teamed up with hasan & partners to give one …

Understand How People See You Socially - Take the IBM Watson Twitter Personality Analyzer

<i>By Evan Kirstel</i> <i>@evankirstel</i><p>Admittedly, as a leading social influencer, I am interested in what people think of my “social personality” as much as I …

7 Key Characteristics of a Human Brand

What makes you human?<p>Welling up when you watch a video of otters holding hands for the 456th time? Feeling your blood pressure rise when someone cuts …

Want More Customers? Get Quality Referrals From Existing Customers.

Not all customers are equal when it comes to referrals.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I've been an entrepreneur since 1999. I worked in three startups earlier in my career. I cherish the extensive network of diverse entrepreneurs I've established. Together, my friends …

From catalogues to chatbots: The next stage of Boden’s digital transformation

British clothing retailer Boden is making its biggest ever investment in digital and technology as part of a renewed focus on the customer …

Customer Journey Map 2018

<b>Download a Printable PDF Here</b>In an interview with Google’s, Matt Lawson, and global marketing practice lead, Laura Beaudin at Bain & Company, made it …

Improving Customer Experience with the Power of Psychology

Want to keep your customers coming back? Hit 'em right in the feels.<p>Psychology has been a part of business and marketing for years. When you think of colors like red and yellow, what brands immediately come to mind?<p>Chances are, you thought of a fast-food chain. Red is thought to stimulate the …

Have 'socially shareable' brand experiences gone too far?

Armani launches a pop-up photo opp in NYC’s Oculus. Asics lets visitors livestream a walk through the clouds and post to social media. There are …

How Geofencing Marketing Optimizes The Online Experience

Knowing what your customers want and being able to deliver exactly that, is what every business owner dreams of being able to do. But when you don’t have this information, the costly lack of knowledge can mean diminished returns.<p>If you really want to help your customers, you have to get inside …

Customer Experience

Why the customer experience function should now be in control of the brand

Traditionally, marketing has operated on the premise that brands are messages to be communicated and broadcast. Yet consumers experience a service …

It’s Personal: Moving From Transactions to Customer Relationships

As consumers, we have been conditioned to expect efficient, seamless and customized interactions with our service providers -- from our phone company …

Retail is dead, long live the retail experience

Aside from announcing the insanely expensive iPhone X last month, one piece of Apple news went somewhat unnoticed: the renaming of Apple stores to …

Leveraging gamification to increase customer engagement

<i>This post is sponsored by Epsilon.</i><p>Consumers today have endless choices in the brands they choose to buy from, the channels they engage in and the …

Customer Experience

Reimagining customer journeys in retail: Adopting AI at the core

Shutterstock<p><b>AI in retail: The current scenario</b> In their bid to stay ahead of the curve in today’s cut-throat marketplace, retailers are constantly …

Top 8 reasons to use Chatbots for Business Growth

September 22, 2017<p>The common wisdom is that the explosion around chatbots and artificial intelligence is only for larger businesses due to perceived …

Bread Recipes For Your Wood Fired Oven

Introduction To Our Bread Pages<p>There is NOTHING as satisfying as opening your <b>wood fired oven</b> to see it full of <b>perfect, puffy, golden loaves</b>, and then …

Pizza Oven Recipes — Mugnaini Wood and Gas Fired Pizza Ovens

BreakfastOvernight Cinnamon Rolls BreakfastSpiced Apple Dutch Baby BreakfastCrispy Hash Browns BreakfastSpicy Candied Bacon<p>fall mainAutumn Skillet …

Baking Bread in a wood fired oven

Publishing

Olives and Lemons Spring Pizza

Springtime is just warming up, here in New York State’s Hudson Valley. We’ve had some glorious, sunny days in the past few weeks but we’re not safe …

How to avoid Shiny Object Syndrome to achieve influencer marketing success

<b>PewDiePie is the latest casualty in influencer marketing, and many companies are taking note.</b> You can use the recent PewDiePie meltdown to better vet …

A complete guide to emoji marketing

<b>As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should</b> …

Five great storytellers on social media

<b>What would we do without social media?</b>Seriously, do you know how little trust consumers have these days in advertising, marketing and PR? Not to be …

To create great chatbots, brands need to find brilliant writers

Building personas that consumers can really engage with will require a real understanding of humour, language and spontaneity, writes Zone's chief …

Now Snapchat has “Filter Games”

Snapchat wants you to play with your face, not just take pictures of it. New Selfie Lens filter games are starting to appear to users, creating an addicting new Snapchat feature that also inspires competition between friends and could become a powerful ad revenue driver. Snapchat confirms this is …

Serena Williams

Heineken goes direct to customers with Deliveroo tie-up

en_GB<p>article<p>Heineken is partnering with Deliveroo as it looks expand its digital offering and offer a straight to customers retail route for the …

Customers

Brands are using Periscope at the expense of Twitter's other video app Vine

The top brands on Twitter are using the company's standalone live streaming app Periscope at the expense of its other sister video app Vine, according to analysis from social media analytics company Socialbakers.<p>The company analyzed the 383 brands with the highest follower count on Twitter and …

Periscope

How a Mom-and-Pop Creamery in Brooklyn Became the Official Ice Cream of Star Wars

Brian Smith and his wife, Jackie Cuscuna, operate a two-parlor chain in Brooklyn called Ample Hills Creamery and sell pints of their homemade gourmet …

Internet advertising does work — here are 9 of the most effective campaigns of this year to prove it

The average click-through-rate on display ads in the US is just 0.06%, according to Google. But many creative digital marketing campaigns do manage to break the mold.<p>To celebrate digital ad creativity and effectiveness, US trade body the Interactive Advertising Bureau has released its second annual …

Facebook Forks Out S**tloads to Disrupt Digital Assistants

Facebook debuted a digital assistant, M, that mixes artificial intelligence with human hands. Could M be the definitive digital assistant, or is the …