21st Century Marketing by manxworx

By manxworx marketing | A collection of articles fueling the 21st century marketing revolution

Trump’s Libertarian Rival Just Admitted To Stealing Designers’ Work

The campaign of presidential candidate Gary Johnson lifted a Florida branding agency’s web designs–but botched the execution.<p>He might not have much chance of winning, and he may not command the same attention in the news cycle, but there’s another hopeful in the 2016 presidential election besides …

10 Free Marketing Tools Every Entrepreneur Should Know About

If you’re an entrepreneur, bootstrapping a business, then you understand the importance of every dollar.<p>While executing your core competency is a crucial factor to your business’ success, another important step is effectively marketing your business. Fortunately, there are hundreds of free digital …

Instagram Stories might be a Snapchat rip-off, but it's better

“Good artists copy; great artists steal” – the famous words of Picasso, revived by Steve Jobs, ring true today as the world complains that Instagram’s new Stories feature copied Snapchat.<p>Instagram Stories is a new feature that lives at the top of your newsfeed and allows you to pop in a stream of …

Social Media

The Saatchi Ouster Shows Leaders Need to Be Gender Smart, Not Gender Blind

Kevin Roberts, the chair of advertising company Saatchi & Saatchi, probably still doesn’t know what hit him. He announced his resignation today after being put — very publicly — on a leave of absence for being gender blind. Like most executives I work with, he probably was proud of his blindness. …

Seven Ways To Inspire Your Team To Collaborate

Some years ago, when I was speaking to a group of executives about change leadership, the topic of collaboration came up as a corporate initiative many in the audience were dealing with. On a whim I asked, “How many of you are totally comfortable sharing information with others in your …

Leadership

How Marketing Has Changed and Why It Matters

Ten years ago, people went to one or two websites when looking for a product, and made a decision based on that information. Today, however, the information available about products is almost endless.<p>Ten years ago, people went to one or two websites when looking for a product, and made a decision …

5 Powerful Laws to Achieve Anything You Want Faster

Learning experts have shown us that it is possible to learn or achieve anything in a fraction of the expected time. Just follow a framework!

Startups Are Personal: Focus On Company Culture

We continue our lessons learned series (co-authored by me and Traklight’s Mike Willee) and move from personal values to company culture. As an entrepreneur, one of the most important things you can do for your business is to establish the tone and culture that you want, or at the very least, …

Entrepreneurship

Twitter CEO Jack Dorsey denies timeline changes (sort of), talks #RIPTwitter

All the hashtag angst and insider commentary regarding Twitter's potential timeline changes finally came to a head on Saturday, forcing the company's CEO, Jack Dorsey to finally weigh in on the matter.<p>Directly addressing the #RIPTwitter hashtag that has been trending worldwide for the last 24 …

The Most Astonishing Photos That Won Awards In 2015

It's been another year of awe-inspiring and goosebump-inducing photography. Take a look at the best of the best.<p><i>National Geographic Traveler</i> Photo Contest 2015<p>The travel arm of the National Geographic Society received more than 17,000 entries, with one image making it to the top spot: a spectacular …

Photography

Dive Head First into Illustrator Virginie Morgand’s Inky Blue Pool Prints

Swimming pools have often been used as a visual metaphor for the imagination. In David Hockneys pool pictures, waves wrap around swimmers like …

Illustration

Make More Art: The Health Benefits of Creativity

In 2010, the American Journal of Public Health published a review titled, <i>The Connection Between Art, Healing, and Public Health</i>. You can find it here.<p>In that article, researchers analyzed more than 100 studies about the impact of art on your health and your ability to heal yourself. The studies …

Creativity

10 Ways to Make Your Content Marketing Go Viral

How do you send content viral?<p>Viral content is any piece of media that becomes wildly popular overnight.<p>It could be a Youtube video, Facebook post, …

Google has found that its most successful teams have 5 traits in common

Google, despite its penchant for childlike imagery and playful work environments, is a massive global company with 60,000 employees and a market cap of $500 billion. In order to stay dominant, it needs top talent, and to maintain top talent, it needs to foster creative and productive …

Leadership
Leadership

Mobilizing Your Enterprise [Infographic]

Hal Werner<p>Digital Content Strategist<p>As Mitel’s content strategist, Hal’s mission is to deliver different types of content in the best way possible to …

A Look Inside Google and Carnegie-Mellon’s IoT Campus

The “Internet of Things” is headed to college. . . .<p>For the “Internet of Things” to thrive, all it needs is for all devices to get along–which is currently wishful thinking. Last week, however, Google announced a partnership with Carnegie-Mellon University, which is leading a collaboration of …

10 Reasons for Startups to Be Wary of Outsourcing

These days, it is almost impossible to find a small business where everything is done at the home location, by full-time employees. We are in the age of outsourcing, by any of many popular names, including subcontracting, freelancing, and virtual assistants. These approaches allow your startup to …

Small Business

63 Toxic Beliefs That Are Poisoning Your Potential to Do Work You Love

"That was too easy"<p>"You didn't work hard enough on that"<p>"You got lucky that time. Luck never lasts."<p>These are the things that I believe about my work, myself, and my business. These are the words that kick me in the back of the knees as I try to move forward.<p>These are limiting beliefs. And limiting …

Self-improvement

Chart: U.S. venture capital financing surges 24 percent to $19 billion in Q2

It’s a good time to be raising cash in tech land.<p>According to a report out today from Dow Jones VentureSource, the amount of venture capital dollars …

Venture Capital

Y Combinator president Sam Altman shares his morning ritual

Sam Altman, the president of prominent Silicon Valley accelerator Y Combinator, is a busy guy.<p>“Very time-poor these days,” he wrote today in an ask-me-anything session with the Hackathon Hackers public Facebook group, in response to a question about whether he played the game StarCraft II.<p>It turns …

Silicon Valley

5 Books Every Entrepreneur Must Read

<i>“’Tell me what you read and I’ll tell you who you are’ is true enough, but I’d know you better if you told me what you reread.”</i> ― François Mauriac<p>I get asked a lot what books I’m reading or what books I recommend for entrepreneurs. I love to read, so I’ve always got my nose in a book. Even on my …

Entrepreneurship

Do You Need a Wealthy Background to Be a Successful Entrepreneur?

Research shows entrepreneurship has more to do with a moneyed family than a 'risk-taking gene.'<p>What <i>really</i> sets entrepreneurs apart from everyone else? It's not their resourcefulness, imagination, ability to foresee trends, or their belief in their own ideas, according to a recent piece on Quartz. …

Entrepreneurship

Amazon Prime Day Will Usher in a New Era of Manufactured Shopping Days

That's how analysts see this playing out.<p>With the arrival of Prime Day on July 15, Amazon is trying to steal the thunder of the world's best known …

Top tools to get your startup off the ground

Which comes first – the apps or the business? It might sound like a dumb question, but the consequences of building a business on the wrong software tools can be serious. What if your customer database can’t talk to your accounting system? Or your resource planning is in chaos because everyone’s …

Project Management

Google chairman gets called out for cutting off a woman while talking about diversity

AUSTIN, Texas — Well, that was awkward.<p>On Monday, Google Executive Chairman Eric Schmidt and acclaimed Steve Jobs biographer Walter Isaacson were wrapping up a SXSW Interactive panel that had focused on diversity, when an audience member called out the two men for repeatedly interrupting their …

17 Inspiring Women Entrepreneurs Share Their Secrets for Success

Think there aren't enough inspiring women entrepreneurs? You'd better listen to these amazing founders.<p>Successful entrepreneurs are usually inspired by other successful entrepreneurs. That means that if people don't have great role models--especially role models in whom they can see …

Success

The net neutrality war of words wages on

While you may have been doing a victory lap around your cubicle in the last few hours, not everyone is so enthused about the FCC's decision today. The commission voted to officially classify broadband internet as a Title II public utility, and it's already prepared for lawsuits from service …