Manuel Wernicky

557 Added | 6 Magazines | 119 Likes | 56 Following | 42 Followers | @manuelwernicky | Manuel Wernicky @manuelwernicky global marketing communications and advertising executive and entrepreneur

Digital in 2018 Global Overview

**Download links are in the report.** Everything you need to know about the internet, social media, and mobile use around the world in 2018.

Google's Year in Search

Social Media Trends to Watch For in 2018

Here are the apps and tech we'll all be using in the twelve months to come.<p>Can anyone imagine a world without social media? Just a handful of years ago it didn't exist. No one was in danger of being run over as they crossed the street hunched over their smartphones. No one was spending their …

Facebook Live

Tech Giants, Once Seen as Saviors, Are Now Viewed as Threats

SAN FRANCISCO — At the start of this decade, the Arab Spring blossomed with the help of social media. That is the sort of story the tech industry loves to tell about itself: It is bringing freedom, enlightenment and a better future for all mankind.<p>Mark Zuckerberg, the Facebook founder, proclaimed …

Social Media

Jonathan Mildenhall steps down from Airbnb CMO role

Airbnb chief marketer Jonathan Mildenhall has reportedly stepped down from his role at the company. Mildenhall, according to a public Facebook post, …

10 Social-Media Trends to Prepare for in 2018

Powerful social-media trends affecting both users and brands are strengthening and accelerating.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the …

Public Relations

We Studied Brands Around The World. What Consumers Want Isn’t What You Think

We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.<p>Traditional advertising went after “share of mind”–the idea was to get you to associate a brand with a single idea, a single emotion. Volvo: …

[OFFICIAL VIDEO] Imagine - Pentatonix

Music Videos

Brands That Ignore The Hispanic Market Won't Survive. Here's Why

For any brand looking to futureproof itself, a critical market opportunity.<p>Despite the fact that Hispanics currently make up over one-sixth of the population of the United States and hold considerable purchasing power - over $1.5 trillion per year - the entire Hispanic market remains underserved by …


Creativity’s bottom line: How winning companies turn creativity into business value and growth

Top-performing companies use four key management practices to turn creativity into value.<p><b>Most of us can remember</b> a couple of favorite ads. They’re …

The World's Most Influential CMOs 2017

The vast majority of our Top 50 CMOs have been in their roles for three years or less, in keeping with usual CMO tenure statistics. And influential …

Public Relations

Digital in 2017 Global Overview

A teaser of what's to come in We Are Social and Hootsuite's full Digital in 2017 report, which we'll be publishing very soon.


Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech

Daring and surprising. Those adjectives, more than any others, describe the work of the honorees on Adweek’s third edition of the Creative 100, our …

We Are America ft. John Cena | Love Has No Labels | Ad Council

John Cena

Outstanding campaign alignment coupled w/ a powerfully relevant brand narrative @Nike #Equality

Announcing The 2017 World’s 50 Most Innovative Companies

Amazon, Snap, Chobani, and others are changing the way we shop, eat, play, work, and live in 2017.<p>This year marks the 10th edition of our World’s Most Innovative Companies ranking. Our reporting team sifts through thousands of enterprises each year, searching for those that tap both heartstrings …

10 Mind-Blowing Stats About Social Media Usage

Who uses social media the most? What do social media users shop for? Why do users engage with brands? Glad you asked!<p>Here are 10 new and surprising …

Facebook stops advertisers illegally discriminating by race

Social network will still allow targeting based on ‘ethnic affinity’ of users in domains other than housing, employment and credit<p>Facebook has updated its advertising policies to ban discrimination based on a number of personal characteristics, including race, ethnicity, sexual orientation or …

Spike Lee

Why Snapchat Is the New TV

In the registration filing for its initial public stock offering, Snapchat parent Snap Inc. said its competitors range from Google, Apple and Facebook to popular Asian messaging apps such as Kakao and Line. But it didn’t list any traditional media companies like Fox or Viacom.<p>That’s odd, because …


The Essential Marketing Mantras

Fifty-six years ago, E. Jerome McCarthy conceived the 4P's of marketing: Product, price, place and promotion.<p>Today, product is still the starting …


How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San …

The top 10 TED Talks of 2016

Top 10

Google's Year in Search makes 2016 seem even more heartbreaking

Google has posted its top lists of most popular topics in 2016, and a lot of it is a painful reminder of all the great people that left us this …

David Bowie

Gartner's Top 10 Tech Trends You Can't Afford To Ignore in 2017

Steadfast robots replace hotel desk clerks and retail workers, autonomous cars and drones transport robots that deliver packages more efficiently, shopping sprees take place in virtual reality – these are just a few of the innovations Gartner, Inc. predicted during a webcast entitled, “The Gartner …

Internet of Things

A-Z Culture Glossary 2017

To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.<p>We hope this cultural crib sheet will help prepare you for the year ahead.<p>Enjoy!

You Can't Be it If You Can't See It by Steven Wolfe Pereira

Future Social: 10 Key Trends in Social Media

The social media landscape is changing so fast that most marketers struggle to keep up. To make things easier, we've distilled the many conversations we've been having with clients in recent months into 10 key trends you need to understand in order to improve your social ROI. To read our extensive …

Madonna, Priyanka Chopra, and Kaia Gerber Are Serving Up the Best Selfies at New York Fashion Week

There is nothing about New York Fashion Week that isn't on Instagram. Backstage, models and beauty professionals document candid moments. After hours, It girls post photos of the wild parties. From the front row, celebrities and editors show the collections, and pictures of themselves. Here, a …