Mansoor Alam

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How to Win Back Lost Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Among the commonly accepted business precepts is the fact that retaining existing customers is far cheaper than winning new ones. So it makes a great deal of sense to make sure that you are keeping your current roster of clients happy.<p>But …

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Why Is Facebook Blue? The Science Behind Colors In Marketing

Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.<p><i>Editor’s Note: This is one of the most-read leadership articles of 2013. Click here to see the</i> …

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What Is Power In Modern Retailing?

When I first joined Marks and Spencer in 1977, the view of the retail landscape was a markedly different one to that which I look out on today. And I am continually astonished by the businesses who have failed to adapt to the shift in shopping habits, watching them effectively hand over their …

How grocery store loyalty programs affect what you buy, how much you spend

Loyalty programs at supermarkets used to be as simple as getting access to the cheaper advertised prices on store shelves. But as companies fight to …

Supermarkets summoned to explain confusing pricing policies

The UK's leading supermarkets have been asked to explain their confusing and inconsistent use of "unit prices" on food and drink products in the …

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FORTUNE — Just as cash-strapped consumers in the developing world bypassed so-called landline phones in favor of mobile devices, so China’s lower-income consumers are skipping physical stores in favor of e-commerce sites.<p>A recent report by McKinsey & Co. shows that e-commerce sales in China reached …

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