Opinions expressed by Entrepreneur contributors are their own. Among the commonly accepted business precepts is the fact that retaining existing customers is far cheaper than winning new ones. So it makes
Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product. Buffer’s Leo Widrich explains the importance of color in website and brand design.
When I first joined Marks and Spencer in 1977, the view of the retail landscape was a markedly different one to that which I look out on today. And I am continually astonished by the businesses who have
FORTUNE — Just as cash-strapped consumers in the developing world bypassed so-called landline phones in favor of mobile devices, so China’s lower-income consumers are skipping physical stores in favor