Mari Mendoza

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To write better, edit out these filler phrases

The biggest improvement in my writing skills happened when I became an editor.Writers are often too familiar with their own ideas to spot mistakes …

Look Both Ways Before You Cross - Your Customers Are Driving

Inbound Marketing Versus Outbound Marketing<p>The Tables Are Being Turned on Marketing Approaches<p>Updated April 13, 2017<p>Marketers looking for ways to …

What you need to know in advertising today

Tom Pennington/Getty<p>All Tom Brady does is win. Even in web video.<p>While's way too early to draw conclusions about a platform that launched just this past August, Facebook Watch may be suddenly on to something with the buzzy "Tom vs. Time."<p>Since going live on January 25, the first episode of "Tom vs. …

Relationship Marketing Is the New Model for Luxury Brands

Whilst most luxury brands have been looking at the rise of social media and digital innovation from a distance, we believe that social media …

Five Journalistic Principles That Are Key to Creating Killer Marketing Content

If you're age 35 or younger and your college degree is in a non-STEM field, I'd bet that you've heard (more than once) some variation of "Oh, so you …

How to Develop a Facebook Strategy If You're Not a Social Media Pro

Don't fear the News Feed update. Follow these straightforward steps to develop an effective Facebook strategy.<p>You've got a Facebook business page. You occasionally post, though maybe not often. You know you could be doing more, but aren't sure where to start.<p>Even with Facebook's big News Feed …

Social Media

WeWork's $20 Billion Office Party: The Crazy Bet That Could Change How The World Does Business

<b>ADAM NEUMANN, THE FRENETIC</b> cofounder and CEO of WeWork, was pacing back and forth in his office in New York City’s Chelsea neighborhood, ignoring the heavy bag, the Peloton spin bike and the generously stocked bar in favor of something more urgent: the clock. Softbank boss Masayoshi Son, Japan’s …

WeWork

Nonprofit Storytelling: How the Power of 'Why' Can Increase Advocates, Donations

You may recall Simon Sinek's brilliant TED Talk from a few years back, "The Power of Why." During his 20-minute talk, Simon discussed a powerfully …

TED Talks

Adidas' ad agency says user retention on its Snapchat videos is 'insane' compared to YouTube

Adidas Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it's on the app compared to other platforms.<p>It's one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over …