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The lexicographer Paul Dickson is a connoisseur of what he calls "word words" and a compiler of "book books". Both tautologies – known in the puffed-up jargon of linguistics as "contrastive focus reduplications" – have a precise meaning. The former refers to terms whose main purpose is to exhibit …
Not sure how to tell if your business blog is successful? Tracking these blogging KPIs will do the trick.