Maize Marketing

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Content Marketing Is the Future of Online Marketing

“How do I get new customers?” This age-old question is never an easy one to answer. With a plethora of options available – digital, print, referral, …

Social media becoming less ‘fun’ for consumers and brands need to go back to basics, says study

Fresh data on the way consumers interact with social media platforms has revealed that many view social as a way to promote themselves, rather than …

4 Ways to Get Noticed at a Crowded Trade Show

People passing you by at the big show? Put some thought into what will attract them next time.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>For those in B2B sales, trade shows may feel like just one more thing you have to do in an already busy month. And those with this mentality are …

Marketing

The Story Behind The Cult Hit La Croix Label

Nobody liked it–except for all those people who’d actually be drinking it.<p>In a world of boring, big brand foods that increase revenue all of 3% per year, the fruit-infused sparkling water maker La Croix quadrupled its sales between 2010 and 2015, pulling in $226 million in revenue annually as of …

Graphic Design

California's new pot economy valued at $7 billion

The future of California's legal<p>marijuanaindustry is being shaped in a warren of cubicles tucked inside a retired basketball arena, where a garden of paper cannabis leaves sprouts on file cabinets and a burlap sack advertising "USA Home Grown" dangles from a wall.<p>Here, in the outskirts of …

Weekend Project: It's Time to Clean Your Computer, Inside and Out

It's a tedious task you've been putting off for what could be years. But this is finally the weekend you do it; you're going to clean your computer …

One Trick to Maintain (and Win!) Email Subscribers

Is your email marketing campaign feeling a little stagnant? Do you have a high unsubscribe rate, or just lacking subscribers in the first place? …

What we get wrong about taxes and the American Revolution

The central grievance of the colonists was their lack of a voice in the government that ruled them, argue Sebastian Galiani and Gustavo Torrens in a …

Political Science

FBI Cyber Chief Won't Comment on Controversial Digital Law

Activists say antiquated laws are making the Internet less secure. The top cyber agent at the FBI isn’t going to make them feel any better.<p>Philip …

Privacy

Gary Vaynerchuk on the difference between sales and marketing

Digital agency CEO and co-founder Gary Vaynerchuk talks about using search engines to generate sales, and why foosball tables don’t always hint at a creative company culture.<p>What’s your approach to leading a digital agency?<p>Realising that I work for my employees, instead of them working for me. It’s …

20 Creative Agencies You Should Follow on Instagram

Instagram has evolved into a perfect visual platform for agencies, filled with photos of office parties, company outings, and creatives hard at work …

San Francisco

Storytelling, The New Trend in Business

Posted by Social Media with Carmen Lascu on 09/09/2016<p>We are living in a world where cold calling and self promotion are no longer working and we …

Public Relations

Flipboard’s Mike McCue on the last startup he’ll ever do

Inside a renovated building in Palo Alto, Calif. is a wall adorned with photographs from some of the major figures and breakthroughs of history. From David Bowie to the death-defying leap by Felix Baumgartner to the Supreme Court ruling on marriage equality, this installation is designed to …

How PR and marketing pros can perfect social media strategies

<i>This article was originally published on PR Daily in June 2016.</i> <br>In late 2014, <i>Forbes</i> identified 15 social media applications as companies to watch in …

The Edge of the World Desktop

This OS X desktop is simple, elegant, and combines a few simple widgets with a gorgeous wallpaper to great effect. If you like what you see, here’s …

Widgets

The Compelling Case for Content Marketing

As more people make efforts to avoid online ads, content marketing fills the need for influencing consumer decisions.<p>Since the beginning of the age of mass media, advertisements and commercials have been commonplace in the entertainment environment. While there's certainly a lot of evidence that …

Marketing

I’ve analyzed 500 TED Talks, and this is the one rule you should follow when you give a presentation

In 2012 Cuddy, stepped on a TED stage to deliver a presentation on how body posture influences behavior. In addition to the data, she shared a deeply personal story of how she fought her own battle with "imposter syndrome" early in her career.<p>The story was unplanned and unscripted. Cuddy's …

Public Speaking

What are Content Analytics?

Brands are investing more heavily in content marketing as a way to attract loyal customers. From white papers and social media posts to paid …

The Dos and Don’ts of Content Marketing

If you’ve heard that content marketing is the way to your audience’s attention, you may want to find out how to get your words and ideas in front of …

Marketing

Study Reveals The Pitch Deck That Will Land You Millions

The DocSend study on pitch decks gathers data from over 200 pitch decks of early stage startups. However, before we dive into the study, and as a …

Tracking Digital Marketing Campaigns Without Expensive Software

There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, …

Marketing

B2B Marketers: Stop Using the B2C Playbook

What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start.<p>Meanwhile, they’re not getting what they want …

Marketing

How to Orchestrate a Personal Brand

Why Shelly Palmer is Fast Becoming the Martha Stewart of Digital Life<p>Four years ago, Shelly<br>Palmer was asked to stop pushing an “advanced media agenda” by the Emmy®<br>Awards Board of Governors after writing a book called “Television Disrupted”<br>that anticipated the transformation of network TV. The son …

Marketing