Mahesh Neelakantan

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These before-and-after photos show how much you can realistically change your abs in 2 weeks

When you already have abs, that is.<p>Most people who want more defined abs do a couple extra crunches or eat half a tub of ice cream rather than the whole thing — but Iulia Danilova, a 25-year-old Los Angeles mum to a 2-year-old daughter, recently pulled out ALL the stops in an effort to sculpt her …

Nudging the nudgers: brands, persuasion and sustainable lifestyles

Aesop had already grasped a fundamental truth when he said "persuasion is often more effectual than force," more than 2,600 years ago.<p>Understanding the mysterious art of persuasion has been an obsession for many ever since and brands have long played the persuasion card successfully. They are …

Sustainability

How To Nudge Us To Do The Right Thing More Often

Steve Jobs sparked hot debate about the rich “getting to jump to the head of the line” when he revealed that he was able to get a liver transplant in a remarkably short time. At that time 5,771 Americans were waiting for a liver. That year 1,481 Americans died waiting.<p>Lives could be saved simply by …

Nudge Yourself and Others to Make Smarter Choices

Steve Jobs sparked hot debate about the rich "getting to jump to the head of the line," so to speak, when he revealed that he was able to get a liver transplant in a remarkably short time. At that time, 15,771 Americans were waiting for a liver. That year 1,481 Americans died waiting. Lives could …

The power of behavioural design: looking beyond nudging

Combining behavioural science with sustainable design could be a powerful game changer in shifting consumer behaviour<p>Over the past two years, a growing number of conferences, papers and articles have looked beyond the technique of nudging people to change their behaviour. The question is: what …

Design

The Rise of 'Nudge' Advertising

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Personalized ads, which deliver sophisticated, individualized mobile messages based on a user's exact location, have arrived in a big way. Does it feel like <i>1984</i> yet?<p>Back in December, Apple activated iBeacon, allowing it to track shoppers …

Nudge unit leaves kludge unit

THE 'nudge unit' is the nickname given to the British government's Behavioural Insights Team, which believes in better living through behavioural …

The Case Against Performance Reviews

Workers hate evaluations. Managers hate evaluations. Is there any salvaging this sorry ritual?<p>If you hate performance reviews—and the "if" in that clause is ceremonial; you <i>do</i> hate them—don't blame your boss. Blame the Wei Dynasty.<p>Historians aren't sure who officially invented the annual ritual of …

Tips on How to Stop Overeating

British psychology professor, author, and performer Richard Wiseman of Quirkology shares “10 Amazing Ways to Stop Overeating” like using smaller …

The Psychology of Self-Control

Ever since psychology godfather William James first expounded the crucial role of habit in how we live and who we become, modern psychology has sought to figure out how we can rewire our bad habits, maximize our willpower, and use habits to optimize our productivity. And yet, if the market for …

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