Maggie McMahon

414 Flips | 8 Magazines | 6 Likes | 6 Following | 3 Followers | @maggienofrowns | Marketer. Consultant. Writer. Advocate.

5 Crucial Lessons for Building Your Business | Inc.com

<i>Alexa von Tobel, founder and CEO of personal finance website LearnVest, knows from risk--personal, professional, and financial.</i><p><i>In 2008, just as the financial crisis hit, von Tobel decided to drop out of Harvard Business School and start her own company. Now, after years of running a business that</i> …

Time I

10 Things Every Customer Wants | Inc.com

Why does a customer buy from one vendor rather than another? According to research recently conducted by The Rain Group (detailed report here), customers tend to buy from sellers who are superlative at the following tasks:<p><b>1. Bring New Perspectives and Ideas</b><p>If customers could diagnose their own …

Customers

3 Ways to Promote Your Business

There are many ways in which an entrepreneur can create a healthy buzz and get the public excited about their brand and service. But sometimes we get …

Small Business

The Best Entrepreneurs Don't Come Up With Great Ideas, They Solve Market Needs

We have had a lot of fun in previous posts coming up with ideas for new companies.<p>And there is absolutely no doubt in my mind that some of them—like a Shazam-like app that identifies cars, and an automated airline seat grabber—could be successful.<p>“But why are you are giving away these ideas,” lots …

5 Reasons to Invest in Strategic Digital Marketing for Your Small Business

No matter the size or type of your business, you’ve likely invested countless hours and dollars into building and establishing your company thus far. …

Marketing

7 Legal Issues Every Business Owner Needs to Address in 2018

Take time to make sure your business is legally sound.<p>Since many laws take effect at the beginning of a new year, unsurprisingly, that's when friends and family approach me for legal advice.<p>I don't mind. For me, these issues are well-worn paths. Helping to guide my friends or family through them …

5 Ways to Protect Your Online Reputation

What's your online footprint look like?<p>Updated November 18, 2017<p>In today’s world, your reputation and identity in the online marketplace can make or …

Online Life

How to Become Better at Content Marketing – in 4 Easy Steps

Marketing strategies are not as straight-forward as they once were. Gone are the days of billboards, newspaper ads, and brochures. Online content …

Marketing

Four Ways To Tell If You Have A Franchise-Worthy Business

It’s every businessperson’s dream to have the next great idea — a popular and successful idea that can be replicated over and over, creating a scalable empire with locations around the country or even the world.<p>That’s franchising in a nutshell: taking an established business model and reproducing …

Small Business

Publishing on Medium: 10 Reasons Why it’s Great and You Should Use it for Your Business

We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website …

Small Business

Four Reasons to Hire a Professional Web Designer for Your Site

If you’re starting a small business that you want to grow and expand one day, then a website is going to be absolutely essential to your success. …

Web Design

Grooming Your Company For Sale

Many business owners decide that the right time to sell their business is when they are ready to retire or when they face personal events such as health issues or a need for liquidity. But successfully selling your business, whatever the reason, requires planning that begins well before you are …

Small Business

9 Ways Entrepreneurs Can Get Started Making Money in a Hurry

A few different enterprises that each make some money can add up to you making a lot of money.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The digital nomad revolution is among us and the combination of this remote work trend coupled with the proliferation of technology and the …

Three Things You Must Do to Secure Your Small Business

2018 is sure to encounter many cybersecurity perils. Fortunately, there are a number of steps you can take to keep your small business safe.<p>PCMag …

How to Start a Business Without Breaking the Bank

Different industries will require different strategies, but always come up with a plan and base everything on your business goals.<p><i>By Daniel Griggs, founder/</i><i>CEO at ATX Web Designs.</i><p>Although I'm the founder of a web design and digital marketing agency, I began with no knowledge of web development. But …

4 Tips for Picking Up Your Business After a Marketing Fail

There’s plenty of inspirational and sometimes helpful stories on recovery from failure told by successful entrepreneurs. However, while articles like …

Business Planning Tools | 10 Elements of a business plan that you can’t afford to leave out

Content in this guide<p><b>Step 1: Executive Summary</b>• <b><br>Step 2: Business description</b>• <b><br>Step 3: Introduce your team</b>• <b><br>Step 4: Marketing and Sales</b>• <b><br>Step 5: Market</b> …

Starting a Business? Ask Yourself These 4 Golden Questions

I teach college-level entrepreneurship to high school students, my Founders.<p>Our first week together, as we were getting ready to invent our …

Why The Best Leaders Delegate and Outsource As Much as Possible

Are you investing your time in the right activities? The smartest leaders focus on their strengths, and delegate the rest.<p>Some days it seems that no matter how hard we try, we can't get ahead of our schedules. There are always tasks that don't get completed, calls that don't get made, emails that …

The Value Of SEO And SEM For Small Businesses

Finding online success for a small business involves a comprehensive and methodical marketing strategy that uniquely combines search engine optimization and search engine marketing. I have found that incorporating both SEO and SEM can provide substantial digital growth and success for small …

Marketing

What is executive branding? 10 tips for reputation success

Executive branding is a key facet of professional networking. By establishing a strong professional brand for yourself as an executive, you enforce …

Marketing

Why Content Marketing on LinkedIn is More Important Now Than Ever Before

LinkedIn’s not the biggest social network out there.But it’s one of the most lucrative ones.That’s because it’s full of senior-level business …

Marketing

Check Out These 30 eCommerce Web Design Ideas - Small Business Trends

When creating an ecommerce store, you need to pay special attention to design. Online shoppers are looking for eye-catching visuals and a …

How to Explain Content Marketing to Anyone

The concept of content marketing has been around for hundreds of years (see this example from 1672), and the discipline has gained incredible …

Marketing

How to Create a Content Marketing Architecture, Framework and Plan [Podcast]

Would you build a new house without a plan? Of course you wouldn't, right?<p>To build a house that'll last a lifetime you need a framework and …

Marketing

10 Unique Ways to Get Your Name Out There

In this busy world, it's more important than ever to find unique ways for you and your business to stand out.<p>This story originally appeared on Personal Branding Blog<p>In this busy world, it’s more important than ever to find unique ways for you and your business to stand out.<p>Selling yourself and your …

16 skills that are hard to learn but will pay off forever

That's especially the case when it comes to learning important life skills.<p>To ascertain which talents are worth the investment, one Quora reader posed the question: "What are the hardest and most useful skills to learn?"<p>We've highlighted our favorite takeaways, as well as a few other skills we …

The Decline of Organic Facebook Reach & How to Outsmart the Algorithm

If you've been managing a Facebook Page over the past few years, you've likely noticed a drop in how many of your fans have been viewing and …

Marketing

9 Facebook Live Content Ideas to Make Your Business Stand Out

Facebook Live is one of Facebook’s most popular tools, giving users the ability to live stream with their audience. Although it hasn’t been around …

Digital advertising market effectively a duopoly between Google and Facebook

Quarterly results from Alphabet Inc and Facebook Inc provided fresh evidence this week that the digital advertising market is effectively a duopoly, …

Antitrust Laws