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Did eBay Just Prove That Paid Search Ads Don’t Work?

verified_publisherHarvard Business Review - Ray Fisman

Before you read the rest of this post, go to Google and try searching for “Amazon.” You’ll probably notice that the top two listings are both for Amazon’s website, with the first appearing on a light beige background. If you click on the first — a paid search ad — Amazon will pay Google for …

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Harvard Business Review

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