Behavioral Economics Using Behavioral Economics in Digital Marketing to Entice ConsumersAdweek The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in …
Advertising Industry 5 Ways Advertising Could Change If Chrome Blocks Third-Party CookiesAdweek - By Ari Lewine Online advertising is fundamentally changing. With increased pressure to bend to the calls for consumer privacy, corporations and governments are …
Marketing 'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.Entrepreneur - Hayden FieldThe influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. Jess (not her
Technology WhatsApp Business app for iOS begins worldwide rolloutThe Verge - Jon PorterAnnouncement follows limited launch last month WhatsApp Business, a version of the messaging app that lets small businesses connect with their customers, is now rolling out worldwide on iOS. The free launched
Play buttonTechnology UCI Student ‘Accidentally’ Invents a Rechargeable Battery That Lasts 400 Yearstheepochtimes.com - Michael Wing A University of California Irvine student may have stumbled upon an invention to end your phone-charging woes for good. And that’s just the tip of …
TechnologyThis online coding school started in Silicon Valley's hottest startup incubator is completely free for students until theyBusiness Insider - Rosalie ChanAfter a hurricane hit Miami two years ago, Moises Dobarganes, 35, lost his job. He wanted to go back to school, but things weren't looking good for him. He knew software engineering was in high demand,
Does Social Media Impact SEO? We Ran an Experiment to Find Outhootsuite.com - Zak Ramdani Can social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not …
Long-form Journalism Head of Google Stadia Discusses the Reality of its DreamVariety - Brian Crecente Google’s greatest promise with Stadia is that it frees video games from boxes, unhinging the imagination of creators, of players, of streamers in a …
Long-form Journalism Meituan and Alibaba Have Reshaped Food Delivery in ChinaBloomberg March 28, 2019, 2:00 AM EDT The World’s Greatest Delivery Empire In China, Meituan has reshaped city life—and heightened a rivalry with a certain …
Technology Alibaba, Tencent and other major names form $1.45B ride-hailing ventureTechCrunch - Rita LiaoFor the last two years, Didi has been the dominant car-hailing force in China and its success has spawned a handful of competitors initiated by both internet firms and old-school carmakers. Just last another
Technology Microsoft just booted up the first “DNA drive” for storing dataMIT Technology Review - Antonio Regalado Microsoft has helped build the first device that automatically encodes digital information into DNA and back to bits again. DNA storage: Microsoft has …
Marketing LinkedIn brings lookalike audiences to B2B marketingthedrum.com - Andrew Blustein LinkedIn has added lookalike audiences to its ad offerings after beta testing the tool over the last year. Lookalike audiences are nothing new, as …
Social Media What Facebook's Newest Changes Mean for Your BusinessInc Magazine - By Dave KerpenLast week, Facebook founder and CEO Mark Zuckerberg announced sweeping changes to come to its platforms, in a message entitled "A Privacy-Focused Vision for Social Networking." With over 2 billion users
FlipboardIcon version of the Flipboard logo Loyalty Programs: Get Points For Thinking Beyond Pointsmediapost.com - Dave Andreadakis Marketers constantly waffle about whether loyalty programs are effective at retaining shoppers and improving the customer experience. Notable loyalty …
Marketing ops is critical to the success of lead managementgv6.co martechtoday.com - Creating an inter-related framework that forms the foundation for lead management in your marketing operations is important. …
A Nobel Prize Winning Economist Just Shared His Framework for Making Smart Decisions, and It's Absolutely Brilliant |Inc Magazine - By Bill Murphy Jr.When we talk about great leaders, we often talk about decisiveness. Great leaders don't overthink, we say. They don't succumb to "analysis paralysis." And that makes sense for most decisions, both in and
Seeking more control over brands, Amazon pulls the plug on thousands of vendorsDigiday - Hilary Milnes On Monday, tens of thousands of Amazon vendors didn’t receive their weekly purchase order replenishments from the retailer, according to several …
Microsoft workers are demanding the company cancel its $480 million contract with the US militaryRecode - Shirin GhaffaryMicrosoft workers are demanding the company cancel its $480 million contract with the US military Microsoft workers are demanding the company cancel its $480 million contract with the US military It’s
This Google App Helps Customers Find Your Business Online, Even If They're Not Searching for ItInc Magazine - By David AmerlandThe dream promise of Google search has always been simple: seamlessly link search queries with results even when the search being carried out totally lacks knowledge and expertise. This is now a step to
Play button Augmented Reality Is The Operating System Of The Future. AR Cloud Is How We Get There.Forbes - John KoetsierIn the future, every object will be smart. Not necessarily because everything will be made of “smart matter,” with chips, motors, sensors, and radios (although this is happening). But increasingly because
FlipboardIcon version of the Flipboard logoTaco Bell 6 Ways Brands Are Using Messenger Apps to Reach their Audiencehootsuite.com - Kaylynn Chong Messenger apps and chatbots exist to answer questions and fulfill requests for users—without them ever having to leave their computer or mobile …
Top Technology Trends That Will Reshape The Customer Experience In 2019Forbes - Puru GovindIn my last article, I wrote about how expectations of the customer experience will fundamentally change in the coming years. Millennials and Generation Z expect brands to have sophisticated self-service
The golden rules of awesome ecommerce experiencescreativebloq.com - Ruth Hamilton The ecommerce is big business, but despite the fact that the industry is still relatively new, our sites are already starting to look oddly similar. …
Why Focusing On The Customer Experience Is Your Best BetForbes - John HallIf you wonder why brands are losing customers, market share, or brand affinity, it almost always comes down to experience. It’s often not about price, timing, or location — it’s centered on the experience
As fraudsters target , industry calls for uncluttered supply chainthedrum.com - Andrew Blustein There's a new kind of ad fraud, essentially the advertising world's version of money laundering. DoubleVerify found fraudsters are launching bot …
John Maxwell Says It's Time To Make A LeadershiftForbes - Kevin KruseAmong the many leadership experts out there, one stands far above the others when it comes to their global impact and longevity: John C. Maxwell. He is a number one New York Times best-selling author,
Russia to disconnect from the internet as part of a planned test | ZDNetZDNet - Catalin Cimpanu Russia's internet contingency plan gets closer to reality. Russian authorities and major internet providers are planning to disconnect the country …
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