We need to talk about digital dashboards – Econsultancyeconsultancy.com - By George Harris In the last few months, I’ve noticed a trend emerging at the analytics meetups and events I attend. People are talking more and more about digital …
The New Rules of Marketing Technology & Operationschiefmartec.com - Scott Brinker My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of …
Marketing This perfectly captures the Herculean challenge of modern marketingchiefmartec.com - By Scott Brinker Leave a Comment On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different “chief” titles that …
Content Marketing The secret of content marketing: avoid high bounce ratesTechCrunch - Julian ShapiroAdvice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you? That’s the conversion half of content marketing,
University of Alaska Fairbanks First FAA-approved beyond-line-of-sight drone flies in the USEngadget - Mariella MoonThe University of Alaska Fairbanks teamed up with the FAA for the test pilot. The University of Alaska Fairbanks has successfully conducted the first beyond-visual-line-of-sight (BVLOS) drone flight in
Spotify Squad framework — Part Imedium.com - Thaisa Fernandes⚡ It’s a small cross-functional, self-organized team usually with less than eight members. The team members have end-to-end responsibilities, and they …
Genius hid a Morse code message in song lyrics to prove Google was copying thembgr.com - Chris Smith Did you ever notice how you tend to google the lyrics of a song and then you’re not going to Genius’s website because Google is displaying them on …
Developing Digital Culture (SSIR)ssir.org - Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, & Garth R. Andrus The Technology Fallacy: How People Are the Real Key to Digital Transformation Many leaders fall prey to the mistaken assumption that just because …
Update on As a Service Trendsinnerventur.es - by Stephen Danelutti. I’ve not had a chance to post for a while and there has been a fair bit of activity in the space so I have quite a bit to share. I have also run a few …
The Splinternet is here and your company needs to be readyTNW - Jeff KimWe are entering a new era, a battleground of sorts between nations, that some government and industry watchers have termed the “Splinternet.” The Splinternet is, essentially, the splitting up of the internet
Can AI escape our control and destroy us?Popular Science - Mara HvistendahlSkype cofounder Jaan Tallinn bankrolls efforts to keep superintelligent AI under control. "It began three and a half billion years ago in a pool of muck, when a molecule made a copy of itself and so became
FlipboardIcon version of the Flipboard logo Reach vs. Impressions: What’s the Difference (And What Should You Track)?hootsuite.com - Nick Zarzycki Let’s say you’ve just launched an advertising campaign or published a piece of content, and you want to see how it’s doing. You open up your …
Google’s new look for mobile search results puts site owners and publishers firstTechCrunch - Sarah PerezGoogle today unveiled a new look for its mobile search results, which gives sites a way to showcase their own branding instead of looking like every other blue link. Before, the search results were blue
Play button Android and iOS devices impacted by new sensor calibration attackZDNet - Catalin Cimpanu SensorID technique can track users across apps and websites using sensor calibration data. A new device fingerprinting technique can track Android and …
The Rise Of The Industrial Subscription EconomyForbes - Jeff Wilkinsvalue access and usage of a product over ownership. Companies are racing to craft subscriptions to meet these needs, accessed through the internet and powered by software, data and analytics. Investors
One year later, restaurants are still confused by Google DuplexThe Verge - Natt GarunMyriah Q. hasn’t stopped moving since the moment I entered the bar. She’s got patrons seated on the sidewalk and the backyard areas, and she is pacing between opposite ends of the venue to keep up with
Customer Experience Is The New Brand Currencycmo.com This article is part of our April 2019 series about customer experience. Click here for more. There’s no denying that companies today compete based on …
UX Design Product-Service Hybrids – When Products and Services Become Oneinteraction-design.org Mikal Hallstrup,, the Chief Visionary Officer of Designit says; “The world doesn’t necessarily need more products, it needs better solutions.” While …
7 UX Deliverables: What will I be making as a UX designer?interaction-design.org What does a UX designer actually produce? Here, we will explore the concept of UX Deliverables, a term that describes the outputs of a UX design …
Using Behavioral Economics in Digital Marketing to Entice ConsumersAdweek - John Walsh The field of behavioral economics received increased attention from both media and marketers when U.S. academic Richard Thaler won the Nobel Prize in …
5 Ways Advertising Could Change If Chrome Blocks Third-Party CookiesAdweek - Ari Lewine With increased pressure to bend to the calls for consumer privacy, corporations and governments are doubling down on regulations to block third-party …
Marketing 'Influencer Fraud' Costs Companies Millions of Dollars. An AI-Powered Tool Can Now Show Who Paid to Boost Their Engagement.Entrepreneur - Hayden FieldThe influencer marketing industry is projected to be worth $5 to $10 billion by 2020, but research shows up to 24 percent of influencers have falsely manipulated their engagement numbers. Jess (not her
WhatsApp Business app for iOS begins worldwide rolloutThe Verge - Jon PorterWhatsApp Business, a version of the messaging app that lets small businesses connect with their customers, is now rolling out worldwide on iOS. The free app launched on iOS last month but only in a limited
Play button UCI Student 'Accidentally' Invents a Rechargeable Battery That Lasts 400 Yearstheepochtimes.com - Michael Wing A University of California Irvine student may have stumbled upon an invention to end your phone-charging woes for good. And that’s just the tip of …
Y Combinator startup Lambda School is free until students find a jobBusiness Insider - Rosalie ChanAfter a hurricane hit Miami two years ago, Moises Dobarganes, 35, lost his job. He wanted to go back to school, but things weren't looking good for him. He knew software engineering was in high demand,
Does Social Media Impact SEO? We Ran an Experiment to Find Outhootsuite.com - Zak Ramdani Can social media help with SEO? Before we answer that question, a quick glossary of common search engine optimization terms for readers who may not …
Play button Head of Google Stadia Discusses the Reality of its DreamVariety - Brian Crecente Google’s greatest promise with Stadia is that it frees video games from boxes, unhinging the imagination of creators, of players, of streamers in a …
Meituan and Alibaba Have Reshaped Food Delivery in ChinaBloomberg In China, Meituan has reshaped city life—and heightened a rivalry with a certain competitor. By Lulu Chen, David Ramli, and Peter Elstrom Photographs …
