Digital Business Stories
Stories about brands, tech, marketing, and other things digital
- Discovery, advocacy and sharing among communities do a lot of the heavy lifting of brand-building. While a company can make a potential customer aware of its brand, current consumers and advocates hel …
- Themes such as social responsibility, sustainability, and global reach, which many B2B companies cast in a leading role for brand imaging, appeared to have a minimal influence on buyers’ perceptions o …
