Digital Business Stories

By Mads Pedersen | Stories about brands, tech, marketing, and other things digital

How Chatbots Will Transform Customer Experience: An Infographic

Life is not what it once was. It’s normal for most of us to interact with technology in our daily lives. Companies lean on technologies to engage with customers, to help them with customer service, or enhance their customer experience through technology. Sometimes we call this “digital …

Automation

Google Scrambles After British Government, Media Outlets Pull Ads

Google is scrambling to respond to criticism of its advertising policies after a wave of British media outlets—including <i>The Guardian</i> and the …

Advertising

A Conversational Interface In A Contact Form ... Why?

As time goes by, everyone is trying to make their web experience as meaningful, compelling, and <b>human</b> as possible.<p>Conversational interfaces allow the …

UX Design

The blockchain could help advertisers lock up our attention

<i>The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all</i> …

Bitcoin

What Ted Baker has learned from shoppable video so far

Brands’ experience with shoppable video usually follows a pattern: They’ll release a clip, wax lyrical about the future of retail and then — after …

eCommerce

CONSUMER REPORTS: The new YouTube TV service looks like a great deal

The recently announced YouTube TV service appears to offer a lot for $35 per month.<p>The plan grants you access to live TV from more than 40 providers, including all the major networks.<p>It has a nice selection of cable channels—Disney, ESPN, FX, Fox News, MSNBC, National Geographic, and USA—and even …

IPTV

How to get the most from your agency relationships in 2017

Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.<p><b>As January draws to a close,</b> …

In A First, Facebook Overtakes Google Mobile Ad Network In ROI

by @lauriesullivan,<p>Facebook's mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers …

YouTube is opening up its livestreaming video feature to more users

I get the feeling that YouTube doesn’t really know what it is anymore. In 2006, YouTube was simple. It was a place where you could share videos – from pirated TV clips, to footage of your dog who, by the way, is <i>totes</i> adorable.<p>But now, it’s evolving into a legitimate social network-cum-livestreaming …

Google

Top 4 keywords every brand should monitor

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the …

SEO

Facebook wants you to watch longer videos, so it’s going to show you longer videos

Because that’s what’s on TV.<p>You know how mobile + social is supposed to = short attention span?<p>No more, says Facebook: It says it is going to start rewarding video makers who create longer clips.<p>This is a shift — yet another shift — from Facebook, which kick-started its move into video by crediting …

Facebook

Chrome is the most popular web browser of all

The others aren't even close. One time market-leader Microsoft Windows' Internet Explorer is a distant third.<p>For over a decade, Internet Explorer …

Proposed EU law could kill cookie banners that no one reads

But the changes may affect ad-funded companies’ bottom line<p>The European Commission has proposed new regulations that would curb the way companies track users on the internet. Part of that plan would be to remove website banners that provide disclaimers on cookie policies and have the user’s browser …

Net Neutrality

Welcome

Post-human advertising: does AI spell the end of media and marketing as we know it?

Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in …

Facebook needs to crack down on fake “Live” videos

Was that space walk or climb of a massive antenna tower really shot on Facebook Live? No. Is the point of Facebook Live to show a virtual clock counting down to the new year? No. Yet these are some of the videos that have crookedly taken advantage of the notifications and extra News Feed visibility …

Facebook

Why 1 CEO Will Now Personally Pay Back Every Customer Who Requests a Refund

Saying he's got skin in the game would be an understatement.<p>Whether your app is next Uber for X or you're an in-demand plumber, you're in the business of solving problems. Your success rides on your acute understanding of people's pain points and offering a solution. You must transform their …

Business Strategy

Where Weird Facebook is King: How a College Kid Does Social

The former viral “actual teen” updates his views on Facebook, Snapchat, and the rest.<p>On <b>January 2, 2015,</b> I wrote a viral post entitled “A Teenager’s …

10 Facts You Didn't Know About Facebook Advertising

What works today may not work tomorrow.<p>Facebook ads are one of the trendiest online advertising tools because of their wide reach and relatively low cost. However, right when people believe they have figured it out, Facebook is going to surprise them with something they didn’t know and that might …

Facebook

Russia is erasing Linkedin from app stores

iOS and Android have both blocked the app<p>Apple and Google have agreed to remove LinkedIn from iOS and Android app stores in Russia, according to a new report from <i>The New York Times</i>. In November, the service was ruled to be in violation of a 2014 law requiring all data collected on Russian citizens …

Russia

BACtrack Skyn is the first wearable to show how drunk you are in real-time

Ever wish a wearable could tell you when you might have had too much? The ability to see how drunk you are in any given situation could certainly come in handy when it’s time to decide if you’ll be having ‘just one more.’<p>What is it?<p>BACtrack Skyn is a wearable that can act on its own, or with an …

Wearable Tech

CES17: Arduino Unveils LoRa Modules For The Internet Of Things

WiFi and Bluetooth were never meant to be the radios used by a billion Internet of Things hats, umbrellas, irrigation systems, or any other device …

Internet of Things

5 Business Trends That Will Take Off in 2017

An example: The "one-size-fits-all" approach went away along with mobile strategies and the B-52s.<p>Last year, 2016, is in our rearview mirror, so it’s time to look to the trends in 2017 that will change how we do business: For instance, in my travels around the country to conventions and keynote …

Customer Experience

Facebook lets rightwing site repost torture video after it was removed

Daily Caller repackaged footage, days after Facebook removed it for violating community standards, and asked users to share if they ‘think this is a hate crime’<p>A video showing the brutalattack of a young man with disabilities in Chicago that was broadcast on Facebook Live has resurfaced on the …

Facebook

This extension shows you just how smart Facebook's image recognition is

Between Facebook’s social network, Instagram, WhatsApp and Messenger, the company says its users share more than 2 billion photos each day. That’s a lot of content – and also a lot that visually impaired people don’t get to see.<p>To that end, Facebook spent 10 months building image recognition tech …

Facebook

CMO.com’s Top 10 Marketing Trends For 2017

With the U.S. election finally in the rear-view mirror, the marketing community can get back to normal, or at least to debating what is normal now. …

Advertising

Madtech To Rule In 2017, When Multitouch Attribution Will Finally Take Hold

2017 is finally here, and we continue to look for what’s next. In <i>RTBlog’s</i> final week of predictions, we asked a few more people how the industry will …

Ray Kurzweil Predicts Three Technologies Will Define Our Future

Over the last several decades, the digital revolution has changed nearly every aspect of our lives. <br>The pace of progress in computers has been …

Singularity

Twitter in 2017 Either Learns to Thrive or Dies

Twitter just can’t seem to win.<p>At this time last year, Twitter co-founder Jack Dorsey had recently resumed responsibilities as permanent CEO, and …

Jack Dorsey