Digital Business Stories

By Mads Pedersen | Stories about brands, tech, marketing, and other things digital

Speech-imitating algorithm can steal your voice in 60 seconds

Machine learning algorithm can mimic other peoples' voices or create new ones from scratch.<p>A Canadian start-up has developed a voice imitation …

Machine Learning

LinkedIn Launches Tools For Audience Targeting

LinkedIn has launched Matched Audiences, a suite of three targeting tools that aim to connect marketers with their audiences through site retargeting …

LinkedIn

With the release of Amazon Lex, AWS asks: Developers, can you build me a chatbot?

Now that Amazon Web Services has made public its Amazon Lex technology, which makes Alexa fetch another case of LaCroix from Amazon Prime at your …

Chatbots

The augmented reality gold rush is afoot

Who will be the Pixar of AR? Someone oughta be rounding up Hollywood special effects engineers and animated character designers to build an augmented reality content startup.<p>This week’s launch of Facebook’s Camera Effects platform means there are suddenly 1.8 billion people waiting to be …

Augmented Reality

Will Blockchain Technology be the Ultimate Disruptor? Harvard Says Yes!

Say goodbye to the middle-man for your financial transactions. Blockchain technology will change the way you do everything.<p><i>"Imagine a technology that could preserve our freedom to choose for ourselves and our families, to express these choices in the world, and to control our own destiny, no matter</i> …

Bitcoin

A Chip Revolution Will Bring Better VR Sooner Than You Think

David Kosslyn and Ian Thompson are the founders of a virtual reality company called Angle Technologies. Two years into this stealth project, backed …

Virtual Reality

Jeff Bezos Just Shared His Secret For Amazon's Success (And Yours As Well)

This one concept captures beautifully all of the trials, tribulations, and magic of the entrepreneurial spirit.<p>Every so often you come across a concept so elegant in its simplicity that you can't help but be drawn to it because of how easily it reduces even the most complex set of ideas into …

Business Strategy
New York Times

California is getting so much power from solar that wholesale electricity prices are turning negative

The extraordinary success of solar power in some pockets of the world that combine sunshine with high investment in the technology mean that governments and energy companies are having radically to rethink the way they manage—and charge for—electricity.<p>California is one such a place.<p>On March 11, it …

Renewable Energy

The 16 Best Graphs of Velocity 2010: A snapshot of the current web performance landscape

While at Velocity last week, I took in so many sessions and workshops, by the end it felt like data was shooting out my eyeballs. Fortunately, my …

Mastodon's sudden popularity should serve as Twitter's wakeup call

There's a hot new social network these days and it's called Mastodon. Well, it's not that new -- it's been around since September 2016 -- but it's gained tens of thousands of users in the last few days. The reason for the growth? According to its founder, Eugen Rochko, it has a lot to do with …

Social Marketing
Tesla

The Most Important WeChat Features for Digital Marketers Targeting Chinese Consumers

The renowned social network ‘WeChat’ is of great interest to western marketers currently, and it should well be.<p>With 700 million active users it has …

WeChat
Chatbots

Google Scrambles After British Government, Media Outlets Pull Ads

Google is scrambling to respond to criticism of its advertising policies after a wave of British media outlets—including <i>The Guardian</i> and the …

A Conversational Interface In A Contact Form ... Why?

As time goes by, everyone is trying to make their web experience as meaningful, compelling, and <b>human</b> as possible.<p>Conversational interfaces allow the …

Chatbots

The blockchain could help advertisers lock up our attention

<i>The tech revolution is coming to advertising. Chatbots are replacing humans, big data threatens our privacy, and the blockchain is linking it all</i> …

What Ted Baker has learned from shoppable video so far

Brands’ experience with shoppable video usually follows a pattern: They’ll release a clip, wax lyrical about the future of retail and then — after …

CONSUMER REPORTS: The new YouTube TV service looks like a great deal

The recently announced YouTube TV service appears to offer a lot for $35 per month.<p>The plan grants you access to live TV from more than 40 providers, including all the major networks.<p>It has a nice selection of cable channels—Disney, ESPN, FX, Fox News, MSNBC, National Geographic, and USA—and even …

Apple TV

How to get the most from your agency relationships in 2017

Executives who know how to set up and manage agency relationships are best positioned to improve their marketing ROI.<p><b>As January draws to a close,</b> …

In A First, Facebook Overtakes Google Mobile Ad Network In ROI

Facebook's mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns on …

Digital Advertising

YouTube is opening up its livestreaming video feature to more users

I get the feeling that YouTube doesn’t really know what it is anymore. In 2006, YouTube was simple. It was a place where you could share videos – from pirated TV clips, to footage of your dog who, by the way, is <i>totes</i> adorable.<p>But now, it’s evolving into a legitimate social network-cum-livestreaming …

Livestreaming

Top 4 keywords every brand should monitor

Most marketers know that tracking keyword rankings properly is important and have keyword tracking tools to help them make sure their top keywords are performing well in Google and other top search engines. To add to tracking organic keywords, there’s social media monitoring that entered the …

SEO

Facebook wants you to watch longer videos, so it’s going to show you longer videos

Because that’s what’s on TV.<p>You know how mobile + social is supposed to = short attention span?<p>No more, says Facebook: It says it is going to start rewarding video makers who create longer clips.<p>This is a shift — yet another shift — from Facebook, which kick-started its move into video by crediting …

Facebook

Chrome is the most popular web browser of all

The others aren't even close. One time market-leader Microsoft Windows' Internet Explorer is a distant third.<p>For over a decade, Internet Explorer …

Internet Explorer

Proposed EU law could kill cookie banners that no one reads

But the changes may affect ad-funded companies’ bottom line<p>The European Commission has proposed new regulations that would curb the way companies track users on the internet. Part of that plan would be to remove website banners that provide disclaimers on cookie policies and have the user’s browser …

Net Neutrality

Welcome

Post-human advertising: does AI spell the end of media and marketing as we know it?

Technology cycles like this: magic, mainstream, mundane. Artificial Intelligence is firmly in its mainstream moment and is becoming so embedded in …

Artificial Intelligence