Digital Business Stories

By Mads Pedersen | Stories about brands, tech, marketing, and other things digital

New Optimization Algorithm Exponentially Speeds Computation

Finding the optimal solutions to complex problems can be dramatically fasterA new algorithm could dramatically slash the time it can take computers …

Machine Learning

This amazing new web tool lets you create microsites that exist solely as URLs

Long live the open web<p>Former Google designer Nicholas Jitkoff, who’s now the vice president of design at Dropbox, has created a really nifty new web tool he’s calling itty bitty sites, or self-contained microsites that exist solely as URLs. You can create your own by following this URL: …

QR codes

Yes, the Splinternet Is a Thing. Here's Why You Should Care

The internet is coming apart. Here's what it means for your business.<p>Right now, most democratic countries see one internet. Not for nothing is it called the World Wide Web, and since its commercialization, its content has been generally accessible to all but those living in authoritarian societies. …

GDPR

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.<br>Please visit Search Engine Land for the full article.

Search Engines

When Bots Fail, So Do Brands

The world has been overrun by bots, but that’s not really a bad thing.<p>Bots already account for more traffic on the internet than humans. An estimated …

Chatbots

Six Traits All Great Digital Marketing Leaders Possess

Marketing is an extremely broad field that contains specialists and generalists. Generalists often lean toward strategy and specialists lean toward the execution of marketing tactics. However, this does not guarantee that a generalist is a good strategist, nor does a specialist automatically excel …

Marketing

The problem with ‘explainable AI’

The first consideration when discussing transparency in AI should be data, the fuel that powers the algorithms. Companies should disclose where and how they got the data they used to fuel their AI systems’ decisions. Consumers should own their data and should be privy to the myriad ways that …

Artificial Intelligence

Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Customer service is supposed to be at the core of hospitality, yet that “extra mile” ethos doesn’t always translate into the digital sphere. The …

Chatbots

3 Trends CMOs Must Understand To Thrive In The Digital Era

CMOs are acutely aware that the digital transformation is already underway, and many companies are playing catch-up in an effort to survive. Nearly a third of companies lack the expertise needed to execute on digital initiatives; the same percentage view digital transformation as an expense, not an …

Cord-Cutting

How to stay safe when A/B testing

<b>A/B testing is simple.</b>You just compare a control to a variant. In digital marketing (especially the field sometimes known as ‘conversion rate …

Too broke to own a home? These startups will fund your American Dream

Startups are offering creative new financing options–from Airbnb income to crowdsourcing and equity stakes–to help homebuyers with limited savings.<p>When Erik and Rafaela lived in Colorado, and later Nevada, they occasionally looked at property listings and dreamt about buying a home. But it wasn’t …

Real Estate

Tokyo to build eco-friendly 'solar roads' ahead of 2020 Olympics

The Tokyo metropolitan government plans to introduce "solar roads" that collect energy from the sun via solar panels installed beneath the surface of …

Roads

The New Ecommerce User Experience: Changes in Users’ Expectations

<b>Summary:</b> Today’s online shoppers expect options for fast shipping and quick purchasing, seamless transitions between stores and the web, accurate and …

eCommerce

Silicon Valley scooter wars

Electric scooters have become the hot new area for startups and “innovation.” For those who haven’t been keeping track, there are three main players in the Silicon Valley scooter wars: Bird, Lime and Spin. Bird first launched in Venice, Calif. before expanding into San Francisco in March. It’s …

Social Media Advertising 101: How to Get the Most out of Your Budget

As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. It can be scary to move …

Social Media

Consulting firms are now a serious alternative in the eyes of more advertisers

The industry’s sharp rebuttal of Accenture’s play for media budgets suggested a flawed gambit. But underneath the concerns and the outrage, the …

Microsoft confirms it will acquire GitHub for $7.5 billion

Microsoft is acquiring GitHub. After reports emerged that the software giant was in talks to acquire GitHub, Microsoft is making it official today. This is Microsoft CEO Satya Nadella’s second big acquisition, following the $26.2 billion acquisition of LinkedIn two years ago. GitHub was last valued …

Satya Nadella

Top 10 Hottest Features in Adobe Experience Manager 6.4: Sites

Adobe Experience Manager 6.4 had its GA release a week after Summit, much sooner than it ever has. It’s like they are getting better at it. :) As in …

Mark Ritson: Media buying’s deadly sins – and why agencies are too late to save their souls

Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and …

The perfect storm that's blowing up in media

Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them …

Google Tour Creator brings VR content creation to the masses

Earlier today Google announced perhaps the easiest way for “anyone with a story to tell” to do so in a rich, visual interface behind the lenses of their favorite VR viewer. Called ‘Tour Creator,’ Google’s newest virtual reality tool lets anyone produce professional-looking VR content without the …

Researchers just proved why it's so scary that digital assistants are always listening

As if we needed more reasons to be freaked out by increasingly powerful digital assistants, there's a new nightmare scenario: The music you listen to …

Google now says controversial AI voice calling system will identify itself to humans

Google is trying to stay ahead of the ethical and philosophical pitfalls of its new Duplex platform<p>Following widespread outcry over the ethical dilemmas raised by Google’s new Duplex system, which lets artificial intelligence mimic a human voice to make appointments, Google has clarified in a …

Artificial Intelligence

My favorite slide so far from Partner Day. "Digital Transformation is easy until you get to the details" #digitaltransformation #partnerday #adobesummit https://t.co/inawRlgg5a

Why Should You Replace Customer Segmentation with Machine Learning? | Oracle Profit Magazine

<b>Machine learning algorithms are far more effective than segmenting customers to personalize the customer experience.</b><p><i>By Eva Michel, Oracle …

How Emerging Tech is Revolutionizing the Customer Experience

Experience-era customers expect the kind of enhanced brand interactions that are memorable and mind-blowing — and that takes some serious tech.<p>USA …

State of Digital Advertising 2018: Adobe Analyzes 345B Emails, Website Visits, And Video Views

A comprehensive analysis of 183 billion website visits, 12 billion video views, 150 billion emails, and 1,000 consumers says that most marketers think their ads are relevant.<p>The problem?<p>Most consumers completely disagree.<p>Adobe just released its 2018 State of Digital Advertising, based on a massive …

Blockchains aren’t just tech, they’re new economic systems

Forget for a moment about the value of the cryptocurrencies that you may or may not own. Instead of thinking of blockchains as investment bets or just cool technology, think of them as entirely new, and previously impossible, economic systems. Because that’s what they are.<p>Just like any economy, a …

ADI -- State Of Digital Advertising 2018

Adobe Digital Insights reveals its latest report, based on over 183 billion visits to U.S. Online video data based on 12 billion<p>plays of TVE & 9 billion ad impressions, E-mail analysis based on 150 billion e-mails sent via Adobe Campaign in 2017. With insights ranging from personalization, to …

Advertising