Mads Pedersen

Digital Media Manager @ Grundfos. Flipping stories about business-driven development, creative use of digital media and technology, social business.

Magazines

Flips

Barcelona
Superblocks are transforming Barcelona. They might work in Australian cities too
theconversation.com - Patrick Love and Mark Stevenson
The Spanish city of Barcelona has pioneered an innovative approach to managing traffic, freeing up public space and promoting walking and cycling. …
2 days ago
Science
How to Jump from a Moving Train Using Science
Popular Mechanics - By Popular Mechanics Editors
Don’t ask why—you need to escape, stat. So how do you make a break without breaking every bone? We asked Rhett Allain, an associate professor of physics of Southeastern Louisiana University, to walk us
4 days ago
Science
MIT scientists create the blackest black that has ever blacked
Mashable - Kellen Beck
Engineers at MIT have created a material that's so black it set a new blackness record. This new ultrablack material, reported by MIT News Thursday, is made from vertically aligned carbon nanotubes grown
5 days ago
Adobe
Simplifying Customer Workflows with Adobe Experience Platform Web SDK
medium.com - Jaemi Bremner
Authors: Aaron Hardy, Joe Khoury, Justin Grover, and Jenny Medeiros This post is how Adobe Experience Platform and Adobe Experience Cloud are simplifying …
September 13
Science
First hint that body’s ‘biological age’ can be reversed
nature.com - Alison Abbott
In a small trial, drugs seemed to rejuvenate the body’s ‘epigenetic clock’, which tracks a person’s biological age. A small clinical study in …
September 7
Marketing
Digital advertising is changing: advertisers need to seek a different partner
thedrum.com - Robert Webster
You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic …
September 4
Firefox
Mozilla flips the default switch on Firefox tracker cookie blocking
TechCrunch - Natasha Lomas
From today Firefox users who update to the latest version of the browser will find a pro-privacy setting flipped for them on desktop and Android smartphones, assuming they didn’t already have the anti-tracking
September 3
Electricity
Pulse technology uses electricity to defrost frozen windows in just one second
Digital Trends - Luke Dormehl
Nobody likes the winter ritual of defrosting windows on a cold morning. Thanks to an international team of researchers at the University of Illinois …
September 2
HSBC
HSBC processes first blockchain letter of credit using Chinese yuan
Reuters - By Alun John
HONG KONG (Reuters) - HSBC completed the first yuan-denominated blockchain-based letter of credit transaction, the bank said on Tuesday. HSBC, like many of its competitors, has been looking to use digital
September 2
GDPR
Five things you need to know about the CCPA, California's GDPR-like law – Econsultancy
econsultancy.com - By Patricio Robles
In less than five months on January 1, 2020, a landmark consumer privacy law will go into effect in California. The California Consumer Privacy Act, …
September 1
Solar Panels
Scientists 'Tantalised' by Draining Every Hydropower Dam in The US For Solar Panels
ScienceAlert - Carly Cassella
In recent years, these criticisms have led to a growing dam removal movement. And although it's theoretical, a massive investment in solar power …
September 1
Protein
Douglas Adams was right – knowledge without understanding is meaningless
The Guardian - John Naughton
Machine-learning may soon enable us to accurately predict how a protein will fold. But it won’t be scientific knowledge Fans of Douglas Adams’s Hitchhiker’s Guide to the Galaxy treasure the bit where group
August 25
The Brain
Will It Ever Be Possible to Understand the Human Brain?
medium.com - Brian Bergstein
Despite technical breakthroughs like Elon Musk’s Neuralink, scientists still have no reliable model of how the brain actually works The 19th-century …
August 24
Harvard
Turn Strangers Into Friends With 8 Great Questions From Harvard
Forbes - Remy Blumenfeld
“So, what do you do?” “Where do you live?” “How do you know [Name of Host]?” are some of my least favorite kind of questions, because they don’t elicit interesting answers. If you want to get to know you’ll
August 18
We need to talk about digital dashboards – Econsultancy
econsultancy.com - By George Harris
In the last few months, I’ve noticed a trend emerging at the analytics meetups and events I attend. People are talking more and more about digital …
August 18
A Major Proof Shows How to Approximate Numbers Like Pi
WIRED - Kevin Hartnett
The deep recesses of the number line are not as forbidding as they might seem. That’s one consequence of a major new proof about how complicated …
August 18
The New Rules of Marketing Technology & Operations
chiefmartec.com - Scott Brinker
My opening keynote at the most recent MarTech conference was titled, “The New, New Rules of Marketing (Operations).” It was an iteration on ideas of …
August 18
Marketing
This perfectly captures the Herculean challenge of modern marketing
chiefmartec.com - By Scott Brinker Leave a Comment
On the surface, this cartoon last week from Tom Fishburne, the talented Marketoonist, seems to be poking fun at the different “chief” titles that …
August 18
The world’s largest rooftop farm will open soon in Paris
Fast Company - Adele Peters
Large rooftop farms aren’t new—in Chicago’s South Side, a 75,000-square-foot greenhouse on top of a factory building grows up to 10 million heads of leafy greens each year (and was the largest rooftop
August 18
The secret of content marketing: avoid high bounce rates
TechCrunch - Julian Shapiro
Advice on content marketing always talks about getting people to your blog. But, what about once they’re there — how do you get them to then buy from you? That’s the conversion half of content marketing,
August 14
A Mexican Physicist Solved a 2,000-Year Old Problem That Will Lead to Cheaper, Sharper Lenses
Gizmodo - Andrew Liszewski
It’s a problem that plagues even the priciest of lenses, manufactured to the most exacting specifications: the center of the frame might be …
August 7
First FAA-approved beyond-line-of-sight drone flies in the US
Engadget - Mariella Moon
The University of Alaska Fairbanks teamed up with the FAA for the test pilot. The University of Alaska Fairbanks has successfully conducted the first beyond-visual-line-of-sight (BVLOS) drone flight in
August 4
One giant ... lie? Why so many people still think the moon landings were faked
The Guardian - Richard Godwin
It took 400,000 Nasa employees and contractors to put Neil Armstrong and Buzz Aldrin on the moon in 1969 – but only one man to spread the idea that it was all a hoax. His name was Bill Kaysing. It began
July 11
People in Japan are renting cars but not driving them
The Verge - Andrew J. Hawkins
Most people who spend money on car-sharing services do so because they have a destination in mind. They need transportation, and driving a car is an incredibly popular and efficient method of travel between
July 5
Management Mistakes 101: Two In A Row That Don't Know
Inc Magazine - Jim Schleckser
One of the fundamental management tenants I have used in my career, something I originally first learned from one my large and successful customers, is that you don’t want to have two managers in a row
July 2
Spotify Squad framework — Part I
medium.com - Thaisa Fernandes⚡
It’s a small cross-functional, self-organized team usually with less than eight members. The team members have end-to-end responsibilities, and they …
June 30
Water
Why Chennai, India's Sixth Biggest City, Has Run Out of Water
Gizmodo - Brian Kahn
In what’s becoming an increasingly common story, a major city has run out of water. Chennai, India is home to 4.65 million and a severe deficit of …
June 22
Nature
Light Photographed As A Wave And A Particle For The First Time
Popular Science - Alexandra Ossola
Scientists have long known that light can behave as both a particle and a wave—Einstein first predicted it in 1909. But no experiment has been able to show light in both states simultaneously. Now, researchers
June 17
Google Search
Genius hid a Morse code message in song lyrics to prove Google was copying them
bgr.com - Chris Smith
Did you ever notice how you tend to Google the lyrics of a song and then you don’t bother clicking through to Genius’s website because Google …
June 17
Marketing
Five Ways to Disrupt Yourself: The Fight for Relevance
businessesgrow.com - Mark Schaefer
By Mark SchaeferOne of the catalysts for writing my book Marketing Rebellion was an observation that most marketers are asleep … and they don’t even …
June 17

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