Mads Pedersen

Digital Media Manager @ Grundfos. Flipping stories about business-driven development, creative use of digital media and technology, social business.

Magazines

Flips

Apollo Missions
One giant ... lie? Why so many people still think the moon landings were faked
The Guardian - Richard Godwin
It took 400,000 Nasa employees and contractors to put Neil Armstrong and Buzz Aldrin on the moon in 1969 – but only one man to spread the idea that it was all a hoax. His name was Bill Kaysing. It began
Business
People in Japan are renting cars but not driving them
The Verge - Andrew J. Hawkins
Most people who spend money on car-sharing services do so because they have a destination in mind. They need transportation, and driving a car is an incredibly popular and efficient method of travel between
Vacuums
Management Mistakes 101: Two In A Row That Don't Know
Inc Magazine - Jim Schleckser
One of the fundamental management tenants I have used in my career, something I originally first learned from one my large and successful customers, is that you don’t want to have two managers in a row
Spotify
Spotify Squad framework — Part I
medium.com - Thaisa Fernandes⚡
It’s a small cross-functional, self-organized team usually with less than eight members. The team members have end-to-end responsibilities, and they …
Chennai
Why Chennai, India's Sixth Biggest City, Has Run Out of Water
Gizmodo - Brian Kahn
In what’s becoming an increasingly common story, a major city has run out of water. Chennai, India is home to 4.65 million and a severe deficit of …
Particles
Light Photographed As A Wave And A Particle For The First Time
Popular Science - Alexandra Ossola
Scientists have long known that light can behave as both a particle and a wave—Einstein first predicted it in 1909. But no experiment has been able to show light in both states simultaneously. Now, researchers
Google Search
Genius hid a Morse code message in song lyrics to prove Google was copying them
bgr.com - Chris Smith
Did you ever notice how you tend to google the lyrics of a song and then you’re not going to Genius’s website because Google is displaying them on …
Blogging
Five Ways to Disrupt Yourself: The Fight for Relevance
businessesgrow.com - Mark Schaefer
By Mark SchaeferOne of the catalysts for writing my book Marketing Rebellion was an observation that most marketers are asleep … and they don’t even …
Greenland
This remarkable Greenland photo highlights extreme Arctic melting
Mashable - Mark Kaufman
The melting Arctic is on dramatic display. At mid-June, Arctic sea ice is now at a record low for this time of year, and melted ice is especially notable both in and around Greenland — home to the second
Developing Digital Culture (SSIR)
ssir.org - Gerald C. Kane, Anh Nguyen Phillips, Jonathan R. Copulsky, & Garth R. Andrus
The Technology Fallacy: How People Are the Real Key to Digital Transformation Many leaders fall prey to the mistaken assumption that just because …
Update on As a Service Trends
innerventur.es - by Stephen Danelutti.
I’ve not had a chance to post for a while and there has been a fair bit of activity in the space so I have quite a bit to share. I have also run a few …
The Splinternet is here and your company needs to be ready
TNW - Jeff Kim
We are entering a new era, a battleground of sorts between nations, that some government and industry watchers have termed the “Splinternet.” The Splinternet is, essentially, the splitting up of the internet
Gaming disorder is now a mental illness, according to World Health Organization
Android Authority - Hadlee Simons
Gaming can indeed be addictive, but is it a mental health condition? Well, the World Health Organization (WHO) has now declared that gaming disorder is indeed a thing. The move came after the organization
Human Fat Was Once a Medicine With a Black Market
The Atlantic - Christopher Forth
In 16th- and 17th-century Europe, physicians, butchers, and executioners alike hawked the salutary effects of Axungia hominis. One night in 1731, Cornelia di Bandi burst into flames. When the 62-year-old
Chinese driver gets ticket for scratching his face
bbc.co.uk - By News from Elsewhere...
A man in eastern China received a fine after a traffic camera using artificial intelligence captured him scratching his face, it's reported.
Tallinn
Can AI escape our control and destroy us?
Popular Science - Mara Hvistendahl
Skype cofounder Jaan Tallinn bankrolls efforts to keep superintelligent AI under control. "It began three and a half billion years ago in a pool of muck, when a molecule made a copy of itself and so became
Reach vs. Impressions: What’s the Difference (And What Should You Track)?
hootsuite.com - Nick Zarzycki
Let’s say you’ve just launched an advertising campaign or published a piece of content, and you want to see how it’s doing. You open up your …
New Paper Confirms Near-Room-Temperature Superconductivity in Wild, Hydrogen-Rich Material
Gizmodo - Ryan F. Mandelbaum
A team of physicists has published peer-reviewed results documenting near-room-temperature superconductivity in the hydrogen-rich compound lanthanum …
Google’s new look for mobile search results puts site owners and publishers first
TechCrunch - Sarah Perez
Google today unveiled a new look for its mobile search results, which gives sites a way to showcase their own branding instead of looking like every other blue link. Before, the search results were blue
Tuition
This School Replaced Tuition With Plastic Waste And The Town Was Transformed
Forbes - Trevor Nace
As a way to make school more accessible and help clean up their local community, this primary school began to accept grocery bags full of plastic waste instead of school fees. Each week school children
Mobile Technology
Android and iOS devices impacted by new sensor calibration attack
ZDNet - Catalin Cimpanu
SensorID technique can track users across apps and websites using sensor calibration data. A new device fingerprinting technique can track Android and …
The new kilogram just debuted. It’s a massive achievement.
Vox - Brian Resnick
Humanity has a new definition of the kilogram, the standard unit of mass used the world over. The change — implemented on this World Metrology Day — will occur more silently than when a leap second was
Amazon
The Rise Of The Industrial Subscription Economy
Forbes - Jeff Wilkins
Changes in consumption are remaking the economy. Consumers increasingly value access and usage of a product over ownership. Companies are racing to craft subscriptions to meet these needs, accessed through
CTS
conservethesound.de
Sonos will launch Google Assistant on its smart speakers next week
The Verge - Chris Welch
After months of beta testing, Sonos is nearly ready to roll out Google Assistant to its Sonos One and Sonos Beam smart speakers. In today’s quarterly earnings letter to shareholders, Sonos CEO Patrick
One year later, restaurants are still confused by Google Duplex
The Verge - Natt Garun
Myriah Q. hasn’t stopped moving since the moment I entered the bar. She’s got patrons seated on the sidewalk and the backyard areas, and she is pacing between opposite ends of the venue to keep up with
Customer Experience Is The New Brand Currency
cmo.com
This article is part of our April 2019 series about customer experience. Click here for more. There’s no denying that companies today compete based on …
Shot On Nikon - The Tank Man Photo at the Center of Leica Ad Controversy Actually Captured with Famous Japanese Camera Brand
lightstalking.com - Kehl Bayern
Leica is still digging itself out of the controversy that erupted when a Brazilian marketing agency unleashed an ad upon the world that depicted the …
Technology
These logic problems will make long car rides feel shorter
Popular Science - Claire Maldarelli
There’s nothing more painful than watching time pass during a road trip. Instead, occupy your mind with these logic problems. Then whip them out on future car rides, and watch your fellow passengers struggle.
A new camera can photograph you from 45 kilometers away
MIT Technology Review - Emerging Technology from the arXiv
Developed in China, the lidar-based system can cut through city smog to resolve human-sized features at vast distances. Long-distance photography on …

Mads Pedersen

Magazines

Digital Business Stories

madspedersen

Flips

One giant ... lie? Why so many people still think the moon landings were faked

People in Japan are renting cars but not driving them

Management Mistakes 101: Two In A Row That Don't Know

Spotify Squad framework — Part I

Why Chennai, India's Sixth Biggest City, Has Run Out of Water

Light Photographed As A Wave And A Particle For The First Time

Genius hid a Morse code message in song lyrics to prove Google was copying them

Five Ways to Disrupt Yourself: The Fight for Relevance

This remarkable Greenland photo highlights extreme Arctic melting

Developing Digital Culture (SSIR)

Update on As a Service Trends

The Splinternet is here and your company needs to be ready

Gaming disorder is now a mental illness, according to World Health Organization

Human Fat Was Once a Medicine With a Black Market

Chinese driver gets ticket for scratching his face

Can AI escape our control and destroy us?

Reach vs. Impressions: What’s the Difference (And What Should You Track)?

New Paper Confirms Near-Room-Temperature Superconductivity in Wild, Hydrogen-Rich Material

Google’s new look for mobile search results puts site owners and publishers first

This School Replaced Tuition With Plastic Waste And The Town Was Transformed

Android and iOS devices impacted by new sensor calibration attack

The new kilogram just debuted. It’s a massive achievement.

The Rise Of The Industrial Subscription Economy

CTS

Sonos will launch Google Assistant on its smart speakers next week

One year later, restaurants are still confused by Google Duplex

Customer Experience Is The New Brand Currency

Shot On Nikon - The Tank Man Photo at the Center of Leica Ad Controversy Actually Captured with Famous Japanese Camera Brand

These logic problems will make long car rides feel shorter

A new camera can photograph you from 45 kilometers away