Discovery, advocacy and sharing among communities do a lot of the heavy lifting of brand-building. While a company can make a potential customer aware of its brand, current consumers and advocates hel …
Mads Pedersen
Digital Media Manager @ Grundfos. Flipping stories about business-driven development, creative use of digital media and technology, social business.
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- Themes such as social responsibility, sustainability, and global reach, which many B2B companies cast in a leading role for brand imaging, appeared to have a minimal influence on buyers’ perceptions o …
