Mads Pedersen

895 Flips | 2 Magazines | 298 Likes | 25 Following | 28 Followers | @madspedersen | Digital Media Manager @ Grundfos. Flipping stories about business-driven development, creative use of digital media and technology, social business.

New website format is so revolutionary its creator doesn't know its potential

<b>A new web tool has made it possible to format an entire website as a URL string, but it’s such a different way of making websites that even its</b> …

Dropbox

For The First Time, Scientists Achieve 'Liquid Light' at Room Temperature

A Frankenstein mash-up of light and matter.<p>In June 2017, physicists achieved 'liquid light' at room temperature for the first time ever, making this …

Quantum Physics

Synthetic Diamonds Lead Princeton Team to Quantum Computing Breakthrough

Natural diamonds didn't work, so they made their own from scratch.<p>Storing quantum bits of information, or qubits, is a lot harder than storing …

Quantum Physics

'I was shocked it was so easy': ​meet the professor who says facial recognition ​​can tell if you're gay

Progress makes people uncomfortable. When the first monkeys walked, other monkeys probably said, 'This is outrageous!'<p>Kosinski received emails from people confused about their sexuality who hoped he'd run their photo through his algorithm<p>If you basically accept we’re just computers, then computers …

Artificial Intelligence

New Optimization Algorithm Exponentially Speeds Computation

Finding the optimal solutions to complex problems can be dramatically fasterA new algorithm could dramatically slash the time it can take computers …

Machine Learning

This amazing new web tool lets you create microsites that exist solely as URLs

Long live the open web<p>Former Google designer Nicholas Jitkoff, who’s now the vice president of design at Dropbox, has created a really nifty new web tool he’s calling itty bitty sites, or self-contained microsites that exist solely as URLs. You can create your own by following this URL: …

QR codes

Yes, the Splinternet Is a Thing. Here's Why You Should Care

The internet is coming apart. Here's what it means for your business.<p>Right now, most democratic countries see one internet. Not for nothing is it called the World Wide Web, and since its commercialization, its content has been generally accessible to all but those living in authoritarian societies. …

GDPR

Google is retiring the AdWords & DoubleClick brands in a major rebranding aimed at simplification

Welcome to Google Ads, Google Marketing Platform, and Google Ad Manager.<br>Please visit Search Engine Land for the full article.

Search Engines

When Bots Fail, So Do Brands

The world has been overrun by bots, but that’s not really a bad thing.<p>Bots already account for more traffic on the internet than humans. An estimated …

Chatbots

Six Traits All Great Digital Marketing Leaders Possess

Marketing is an extremely broad field that contains specialists and generalists. Generalists often lean toward strategy and specialists lean toward the execution of marketing tactics. However, this does not guarantee that a generalist is a good strategist, nor does a specialist automatically excel …

Marketing

Mexico's World Cup Win May Have Caused a Man-Made Earthquake in Mexico City

You could say Mexico fans were shook.<p>The 2018 FIFA World Cup had its first major upset on Sunday after Mexico beat Germany — the 2014 World Cup …

Mexico City

The problem with ‘explainable AI’

The first consideration when discussing transparency in AI should be data, the fuel that powers the algorithms. Companies should disclose where and how they got the data they used to fuel their AI systems’ decisions. Consumers should own their data and should be privy to the myriad ways that …

Artificial Intelligence

Beyond 'contact us': Six website features hotels can use to increase engagement & bookings

Customer service is supposed to be at the core of hospitality, yet that “extra mile” ethos doesn’t always translate into the digital sphere. The …

Chatbots

3 Trends CMOs Must Understand To Thrive In The Digital Era

CMOs are acutely aware that the digital transformation is already underway, and many companies are playing catch-up in an effort to survive. Nearly a third of companies lack the expertise needed to execute on digital initiatives; the same percentage view digital transformation as an expense, not an …

Cord-Cutting

How to stay safe when A/B testing

<b>A/B testing is simple.</b>You just compare a control to a variant. In digital marketing (especially the field sometimes known as ‘conversion rate …

Too broke to own a home? These startups will fund your American Dream

Startups are offering creative new financing options–from Airbnb income to crowdsourcing and equity stakes–to help homebuyers with limited savings.<p>When Erik and Rafaela lived in Colorado, and later Nevada, they occasionally looked at property listings and dreamt about buying a home. But it wasn’t …

Real Estate

The Titan underwater drone promises to go deeper than its rivals

The majority of drones are designed for the sky, hence the phrase UAV (read: “unmanned aerial vehicle”) being used as a synonym. However, there are …

Drones

Tokyo to build eco-friendly 'solar roads' ahead of 2020 Olympics

The Tokyo metropolitan government plans to introduce "solar roads" that collect energy from the sun via solar panels installed beneath the surface of …

Roads

The New Ecommerce User Experience: Changes in Users’ Expectations

<b>Summary:</b> Today’s online shoppers expect options for fast shipping and quick purchasing, seamless transitions between stores and the web, accurate and …

eCommerce

This book imagines what animals might look like if humans went extinct

A new edition of the 1981 book After Man: A Zoology of the Future is here<p>If humans disappeared from the face of the Earth, letting evolution run its course, what would animals look like in 50 million years? That was the premise of the book <i>After Man: A Zoology of the Future</i>, published in 1981 by …

Silicon Valley scooter wars

Electric scooters have become the hot new area for startups and “innovation.” For those who haven’t been keeping track, there are three main players in the Silicon Valley scooter wars: Bird, Lime and Spin. Bird first launched in Venice, Calif. before expanding into San Francisco in March. It’s …

Social Media Advertising 101: How to Get the Most out of Your Budget

As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. It can be scary to move …

Social Media

Consulting firms are now a serious alternative in the eyes of more advertisers

The industry’s sharp rebuttal of Accenture’s play for media budgets suggested a flawed gambit. But underneath the concerns and the outrage, the …

GM Has a 2 Word Dress Code and It's Actually Brilliant

It used to be 10 pages. Now it's just two words. Here's why they made the change.<p>This story is about three things: dress codes, leadership and common sense.<p>It's about a $62 billion company with roots going back 100 years--the kind of giant, legacy organization you might think would get bogged down …

Leadership

It’s not Terminator time yet, but robots with living muscle tissue are on the way

We’re more than two decades removed from August 29, 1997, the date that <i>Terminator 2: Judgment Day</i> predicted the fictional Skynet artificial …

Microsoft confirms it will acquire GitHub for $7.5 billion

Microsoft is acquiring GitHub. After reports emerged that the software giant was in talks to acquire GitHub, Microsoft is making it official today. This is Microsoft CEO Satya Nadella’s second big acquisition, following the $26.2 billion acquisition of LinkedIn two years ago. GitHub was last valued …

Satya Nadella

Top 10 Hottest Features in Adobe Experience Manager 6.4: Sites

Adobe Experience Manager 6.4 had its GA release a week after Summit, much sooner than it ever has. It’s like they are getting better at it. :) As in …

Mark Ritson: Media buying’s deadly sins – and why agencies are too late to save their souls

Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and …

The perfect storm that's blowing up in media

Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it’s highly unlikely that you’ll need to explain to them …

Google Tour Creator brings VR content creation to the masses

Earlier today Google announced perhaps the easiest way for “anyone with a story to tell” to do so in a rich, visual interface behind the lenses of their favorite VR viewer. Called ‘Tour Creator,’ Google’s newest virtual reality tool lets anyone produce professional-looking VR content without the …