Oliver Santos

2,128 Flips | 12 Magazines | 38 Likes | 10 Following | 35 Followers | @madshock | Hybrid Marketer, Blogger, Web Design, Branding, Digital Marketing, Facebook Marketing, Social Media Marketing, SEO (Organic) Founder/CEO of @HumanePH

How to Market Yourself as a Freelancer

Choosing to go into business for yourself as a freelancer is an exciting career path that offers plenty of potentials – both in terms of financial …

Employment

How Things Automatically Fall Into Place When You Stop Worrying About Revenue?

By being too much concerned about your monthly earnings all the time, you tend to put your business in danger.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>Look around and you will find almost every …

Customers

Why You Should Sell Lightroom Presets for Passive Income

Are you looking for a way to make passive income on the side from your photography? This photographer shares a complete guide on how he sells and …

Tutorials

3 Strategies For Negotiating A Remote Work Arrangement

According to Gallup, 43% of Americans report that they work remotely at least some of the time. In addition to this, millennials have indicated that they want flexible work arrangements. This includes the ability to work remotely.<p>In spite of this, there are still managers and organizations that are …

Remote Working

Fallsview House

Set in between two city parks near the intersection of two waterfalls, Fallsview House takes full advantage of its unique location. The front of the …

Architecture

5 Steps To Building A Million-Dollar Business With No Employees

Nearly seven years ago, Michelle Schroeder-Gardner started her blog, Making Sense of Cents, to share her experience of paying off student loan debt and holding herself accountable. The last thing she expected was it turning into a million-dollar business.<p>But in 2017 her business brought in …

Small Business

The new Google Marketing Platform replaces DoubleClick starting July 24

Google announced last month that it would be restructuring a number of its marketing and analytics tools into fewer brands with names that more …

Marketing

Simple Lightroom Tools to Enhance Your Photos

For many of us, gaining a stronger understanding of Lightroom's basic editing tools is always welcome. Learn how to develop your photos with the …

Tutorials

Why User Experience Design Is So Hard for Brands to Get Right

At Nike’s new concept store in West Los Angeles, the digital and the physical converge.<p>Nike by Melrose’s 4,557 square feet of retail space is …

UX Design

Maximizing Influencer Partnerships Means Getting Micro

Microinfluencers made a name for themselves in 2017, and their ability to lead the masses has only grown in 2018. These social media celebrities may vary in follower count, but they all share one thing: an audience of super-engaged users. Forget the big names and, instead, take advantage of these …

Public Relations

Stream 88rising's New Album 'Head In The Clouds'

Featuring Rich Brian, Higher Brothers, Joji, Playboi Carti, Blocboy JB, Yung Bans and more.<p>88rising has dropped its first album <i>Head In The Clouds</i> …

New Albums

Want to Attract Bigger Clients? Take a Look at How Luxury Brands Do it How to Use Branding to Target a Niche

Understanding your audience's needs is an essential aspect of branding and marketing efforts.<p>Branding is more than just graphic design and brainstorming slogans. It's about telling a unified story across all channels that will resonate with your intended audience. How you brand yourself, then, …

Marketing

Are We Ready For The Next Big Shift In Content Marketing?

Marketing is a field with constant disruption. There are new competitors, new technologies, new strategies, and new consumer preferences to contend with, and every few years or so, some big change comes along that interferes with campaigns and forces us to adapt.<p>Content marketing is no different. …

Marketing

How To Keep Your Branding Consistent On And Offline

It can be difficult to gain your customers’ trust in 2018 without an online presence. You know you need to be searchable on Google. However, with so many bloggers, influencers and companies clamoring to build a name for themselves on the internet, you need to invest considerable time to build up …

Marketing

Should Your Business Hire an SEO Expert?

People are more likely to click the first, second or third result in a Google search than any other, and if you're not on the first page, you're …

Black Hat

Lighting Tips from 5 of the Best Still Life Photographers in the Business

Earlier this year we launched The List – a selection of 90 finalists from those who applied in our 80,000+ community of PhotoShelter members, chosen …

Photography

YouTube Originals' G Funk Documentary Proves Warren G Saved Snoop Dogg's Career, He's Not Afraid of Suge Knight and Drake Should Thank Him

The G Funk era of hip hop was ushered in by three hip hop giants, Snoop Dogg, Nate Dogg and Warren G. The genre represented everything west coast hip …

How the Strongest Business Leaders Do Twice as Much in Half the Time

Start early, stay focused and know when to go home.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Entrepreneurs and small-business owners rarely clock in and out during regular business hours. They work weekends, take late shifts and do whatever it takes to get (and keep) their …

Small Business

500px will no longer allow photographers to license their photos under Creative Commons

The photo-sharing site is also closing down 500px Marketplace, its stock photo platform<p>Photography platform 500px will no longer allow photographers to license their photos under a Creative Commons license, and is removing the functionality to search and download such images. The site also closed …

Creative Commons

How To Create A Visual Marketing Strategy – A Consultant’s Guide

My fellow content marketing consultants and freelancers, tell me if this sounds familiar to you. You’ve put in the time and effort, slowly and …

Infographic: How to make money by writing and editing

Writing and editing remain highly marketable skills.With the internet’s insatiable appetite for content, many organizations are putting serious money …

Google URL Inspection Tool Shows Marketers What The Search Engine Sees

Google will now allow marketers to check specific URLs on their websites to learn how Google’s search technology actually sees them.<p>The feature, made …

8 terrific tips for writing clear, compelling headlines

Every piece of content you write should have a powerful headline.<p>That headline sets the first impression for readers, and ideally it incites people …

The Rule of Thirds: Know your layout sweet spots

Now that we’ve started covering the topic of proportion in design (beginning with the Golden Ratio article), let’s look at another vital subject. …

How To Improve Your Google Image Rankings Like A Pro

Looking to push down some unsavory college photos in Google Images? Or perhaps you’d simply like to increase the number of positive images that show up in order to take better control of your personal brand.<p>Either way, you’ve come to the right place.<p>In this post, I provide a blueprint to improve …

L'Oréal, eBay and Diageo have already started to address the problem of influencer fraud

Unilever’s rallying call for a crackdown on fraudulent influencer marketing has revealed that other advertisers have been contemplating the issue for …

7 design tactics to enhance the storytelling on your website

There's more to storytelling—at least on websites—than just words.<p>Your content is important, but the design and layout of your website contribute to …

Why Gartner thinks brands are too uptight about strategy

Today’s brands are too uptight and need to ‘unbrand’ if they’re to have a hope of meeting dynamic and changing consumer expectations, a leading …

Big Questions for CMOs: how will the in-housing trend evolve?

The topic of in-housing is omnipresent in the marketing industry in 2018 and it’s the first topic on the table for Big Questions for CMOs.<p>The trend …

Asia Pacific

Google AdWords Releases New Tool for Creating Reports by @MattGSouthern

Google has released a new AdWords tool which will make it easier for advertisers to create reports in spreadsheets.The post Google AdWords Releases …