Madison21

359 Flips | 6 Magazines | 21 Likes | 7 Following | 28 Followers | @madison21mkt | The perfect combination between #creativity and #technology, we provide the best solutions for your #marketing needs. Join us!

Why Interactive Content Is the Future of Content Marketing

No doubt you’ve heard the phrase <i>“Content is king”</i>.<p>However, I beg to differ. I believe that <i>“Interactive content is king”</i>.<p>An interactive piece of …

A Sneak Peek Into Snapchat's Advertising Revolution

When it comes to social media marketing and advertising, the top channels have long been Facebook, Twitter, and LinkedIn. Before this trifecta became cemented as the foundational pillars of social media marketing, the field was barely a thought for most companies. Now, new major players are …

Marketing

Interactive Content Services

HOW<br>WE DO IT

How I use my marketing technology stack (SEO edition)

What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to …

Domino’s New Pizza Delivery Boxes in the U.K. Are Just Bloody Awesome

Here's a great bit of packaging design work from Jones Knowles Ritchie—pizza delivery boxes for Domino's that recreate the brand's logo across two …

12 Sites That Will Teach You Coding for Free

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>There was a time when knowing how to program was for the geekiest of geeks. That’s not exactly the case today. As most entrepreneurs, freelancers and marketers will tell you, learning how to program can help you succeed. Over the past …

2 Quick Mapping Wins for Your Business

<b>The is a simple reminder to small businesses that claiming your local business listing on Google isn’t enough. Whilst in the current landscape Google</b> …

Small Business

How Big Brands Get Social Wrong and Small Companies Get It Right

A new Sprout Social report shows what large brands can learn from small startups.<p>We all use the word "disruption" to describe what happens the business world, but we don't always stop to think about what it really means: A small startup with a good idea enters an established industry and winds up …

21 Digital Mistakes SME Make and How to Avoid Them

<b>Having consulted and audited a few local businesses I have discovered a few common oversights that SME’s are making with their websites and digital</b> …

Google Analytics

25 of the Best 404 Error Pages to Inspire You

<b>Having an imaginative 404 Error Page won’t make your business a success, but success is in the detail. A creative 404 page is a great opportunity to</b> …

The Most Comprehensive Work Management Software

How is Scoro different from anything you've tried before?<p>It’s not yet another simple tool that only scratches the surface of your problems. Scoro is …

ClassDojo raises $21 million for app to make parent-teacher meetings obsolete

ClassDojo has raised $21 million in a Series B round of venture funding for tech that connects educators to students’ parents, and helps them communicate consistently about student’s activities, social and behavioral development at school.<p>Communicating throughout the year, and even throughout the …

Is a career in social media marketing secure?

Several years ago when the world of social media marketing was still emerging, Jay Baer and I had a debate on whether this would be a viable career …

Public Relations

How Often Should You Publish? Moz and Hubspot's New Experiment Gives a Surprising Answer

How Often Should You Publish? Moz and HubSpot’s New Experiment Gives a Surprising Answer<p>“Quality, not quantity.”<p>It’s a maxim we hear all the time in …

How to Become a Software Developer: The Top 6 Myths Holding You Back

<b>Fundamentally, to learn how to become a software developer is the same as to pursue any career path</b>: hard work will truly determine success, not …

Computer Science

Marketers Are Not Storytellers - They're Worldbuilders

<i>TL;DR: Storytelling isn’t what digital marketers do. The audience creates the stories. We build the maps they use. We’re worldbuilders.</i><p>Storytelling …

How the News Feed Algorithms Work on Facebook, Twitter & Instagram

Should You Pay for Content Distribution?

Should you pay for content distribution? What benefits does it have for you? Read this blog post to find out!

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform

Learn the ins and outs of the social publishing platform Medium, from writing, to publishing, to understanding important metrics.

Snapchat Now Beats Instagram Among Teen Users

Snapchat has surpassed Instagram as the social media bae of choice among teenagers, according to a study done by Piper Jaffray.<p>In the semi-annual …

Designing with developers in mind: guides, grids, and frameworks

Sure, just about any design is possible as a website—but it doesn’t mean it’s necessarily the <i>best</i> design for the medium.<p>Especially because responsive …

UI Design

How to get started in CalligraphyIn this guest post, Seb Lester...

How to get started in Calligraphy<i>In this guest post, Seb Lester gives us an insight into his practices and offers tips to anyone wishing to develop</i> …

Typography

The Future Of Big Data Is Bigger Than You Can Possibly Imagine

What happens when everything you do is collected as data? It’s either really helpful or really scary (or both).<p>Imagine a world without government, schools, a legal system, law enforcement, or companies. It’s a world unlike the one we currently live in–but based on the evolution of technology and …

TV shows

This Agency Is 30% More Productive Since It Started Using Chat Software to Connect With Clients

Chatbots are coming to digital marketing, and they're also shaking up the agency-brand relationship.<p>Since it starting using Slack in April 2014, …

Facebook Opens The Floodgates to 'Sponsored Content'

The next post from your favorite publisher, company, or celebrity you see on Facebook might be from an entirely separate brand.<p>That’s because …

The 50 Best Resources for Content Marketers

Content marketing is no easy task. Whether you’re a one-person marketing department at a startup or CMO of a Fortune 500, doing it well—and within …

How to Attract Customers in the Crisis of Attention

As a marketer you must have felt the effects of the phenomenon that has developed in recent years, the so-called <b>crisis of attention</b>. Although …

What is the ideal length of a social media post? - Social Marketing

With attention spans now averaging 8 seconds, particularly among younger demographics who now use between three and five different screens, brands …

3 communication skills 35 business legends, billionaires, and TED experts have in common

Branson is one of 35 billionaires, business legends and famous TED speakers who I interviewed or feature in "The Storyteller's Secret," a book to help business leaders understand the language of narrative and the role it plays building a career, growing a brand, selling a product, or launching a …