Madalena Clara

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10 Breakthrough Technologies 2018 - MIT Technology Review

Every year since 2001 we’ve picked what we call the 10 Breakthrough Technologies. People often ask, what exactly do you mean by “breakthrough”? It’s …

How Brands Can Take Advantage of Instagram Stories

Once Instagram launched Stories in August 2016, the feature spread like wildfire. As of November 2017, Instagram Stories topped 300 million daily …

The Proven Mechanics of Successful Social Media Writing

It seems like “social media engagement” is all the rage for marketers these days. You want more likes. You want more shares. You want more comments. …

Marketing

How to optimize for Amazon, one of the world's largest product search engines

Unlike traditional search engines that are used to find more general information, consumers typically use Amazon to search for products. And, …

31 Simple Marketing Cheat Sheets For Business Owners That Don't Understand Marketing

Marketing your business can be tough, and it helps to have excellent resources to keep you up-to-date and effective.<p>This list covers 31 of my favorite guides, checklists and cheat sheets that cover the basics of marketing: everything from SEO, to email marketing, to social media, to blogging. Add …

Marketing

Collection of pitch decks from venture capital funded startups

Venture Capital

Brands That Make You Aww

<i>By Alison Martin, Director, Kantar Worldpanel</i><p>The idea that shoppers are loyal to brands is a myth in the world of FMCG. To ensure your product is chosen above the rest, it needs to speak to the person at the moment of purchase at every single possible occasion of purchase.<p>In many sectors, brands …

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," …

The Future Of Branding Is Debranding

Branded content camouflages what companies have been trying to do since time immemorial: Sell you stuff. Here’s a better idea.<p>As digital media blunts the impact of advertising, brands are looking for new ways to lure consumers. The latest, buzziest effort has been to publish stories that look and …

Budweiser Renames Its Beer “America”

Until the November election, Budweiser is swapping out everything on its can–including its own name–to be as patriotic as possible.<p>With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls “maybe the …

Monsanto sues to keep herbicide off California list of carcinogens | Reuters

CHICAGO (Reuters) - Monsanto Co stepped up its defense of a widely used weed killer on Thursday by filing a lawsuit in California seeking to prevent glyphosate, the main ingredient in its Roundup herbicide, from being added to the state’s list of known carcinogens.<p>Monsanto's Roundup weedkiller …

Environmentalism

QUIZ: Do you know what the numbers attached to these 13 brand names mean?

But what do those numbers actually mean?<p>See if you can guess the reasons why these 13 brands have numbers attached to their names and marketing slogans.<p><i>This slideshow was compiled using information from an infographic kindly supplied by Lottoland.</i>

5 Social Media Mobile Apps That Make Your Life Easy

Social media marketing doesn’t always happen at your desk.<p>There are times when you want to update your status, send out a tweet or reply to a fan …

Apps

Why Developing A Personal Brand Is Essential For Every Entrepreneur

An essential part of developing a personal brand is mustering the boldness to discover and express authentically who you are and own it.<p>Listed below are a few of my favorite examples of people who have created impeccable personal brands and also a few of our team’s picks from our company …

Leadership

Can brands change their personality? Psychology has the answer

Business psychologist Tomas Chamorro-Premuzic looks at how brands can turn their internal identity into public reputation<p>The concept of brand personality refers to the human-like attributes associated with brands. For example, Apple is cool, Hermes is elegant, and the Volkswagen Golf is …

Public Relations

7 Things Great Brands Always Do

Great brands are great because they do certain things to get that way -- and stay that way. Here's how you can grow a great brand that is built to last.<p>Just because you've got a great brand today, that doesn't mean you're going to have a great brand tomorrow. Just ask Kodak, which was ranked as one …

Machu Picchu

<b>Site</b>: Historic Sanctuary of Machu Picchu <b><br>Location</b>: Peru <b><br>Year Designated</b>: 1983 <b><br>Category</b>: Cultural <b><br>Criteria</b>: (i)(iii)(vii)(ix) <b><br>Reason</b>: Machu Picchu is one of the most important archaeological sites in the world.<p>* * *<p>Machu Picchu is tangible evidence of the urban Inca Empire at the peak of its power and …

South America

Facebook says its latest News Feed change is for users. But as always, it's to make Facebook more money

I'm not precisely sure when, but at some point Facebook stopped being a mere social network and became the most important media company in the …

Algorithms

The Complete Social Media Post Checklist

<i>This post originally appeared on the Buffer blog.</i><p>Before you hit the Publish button or send an update to the queue, what do you do?<p>“75% of European digital ecosystem is present at #TNW2018”Are you doing business in Amsterdam in May?Join us<p>Quite often, I find myself publishing instinctively and …

Infographics

Digital Marketing Tips: Do You Have a Traffic or a Conversion Problem?

When I discovered social media 7 years ago I was attracted by its potential to gain free global attention. You didn’t need to pay for an online …

Marketing

Ikea Houses Refugees, OK Go Pitches Chinese Furniture: The Top 5 Ads Of The Week

Ricky Gervais mails it in for Netflix, 72andSunny gets spicy for Carl’s Jr., Dutch coffee brand Moyee has a stoned taste test, and much more.<p>This week, we’ve got two drastically different but prime examples of how marketers and agencies can go beyond their traditional roles. One is the Ikea …

United Nations

5 Steps to Audit Your Digital Marketing Strategy for 2015

It is critical to audit your content marketing to ensure you’re focused on the right goals from the start. Many look for shortcuts to success with content, which can be avoided by understanding how your content performs today and what you want to achieve in the future.<p>“Don’t look for loopholes to …

Marketing

This New Feminist Beer Is Waging A Battle Against Sexism In Advertising

Beer branding usually features seminaked women as a prize for men. A new Brazilian beer, labeled with a definition of feminism, aims to provoke a conversation instead.<p>The traditional American beer ad isn’t exactly known for progressive feminist ideals: Picture, say, bikini-clad models mud-wrestling …

Feminism

The 10 Laws Of Visual Content Marketing [2017 Update]

<i>Source: This is a static image that has been transformed into a 6-second video with Shuttlerock’s InstantVideo technology.</i><p>When we published the new …

Marketing

The 10 things in advertising you need to know today

<b>1. Here are all the brands that appear in the third season of "House of Cards."</b> There's a lot of product placement.<p><b>2. Meet the real Don Draper.</b> 101-year-old illustrator Mac Conner tells The Telegraph's Hermione Hoby about life as one of the original Mad Men on Madison Avenue<p><b>3. A Starbucks executive</b> …

61 Key Social Media Metrics, Defined

<i>This post originally appeared on the Buffer Blog.</i><p>Of all the hundreds of social media acronyms and abbreviations out there, I think “KPI” has confounded me the most.<p>I think it’s because the phrase “key performance indicator” always sounds like something you need to be wearing a suit in front of a …

Is it time to embrace responsive branding?

Consistency, we’re taught, is the hallmark of quality. Whether it’s in copywriting or color, layout or lettering, consistency feels deliberate and …

The A-Z Guide of Influencer Marketing

<i>Tamar Weinberg is the VP of Customer Success at influencer marketing platform, The Shelf, which lets you find the most targeted and relevant influencers for any outreach campaigns through its proprietary patent-pending brand and ecommerce indicators.</i><p>Influencer marketing is a great way to position …