Kevin Patterson

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A/B Testing: How to Get It Right

In 2012 a Microsoft employee working on Bing had an idea about changing the way the search engine displayed ad headlines. Developing it wouldn’t require much effort—just a few days of an engineer’s time—but it was one of hundreds of ideas proposed, and the program managers deemed it a low priority. …

Management

Interpreting the Bible Just Got More Complicated

The English translation of the recently discovered oldest Latin version of the Gospels may be problematic for those who want to read the Bible as a …

The Top Three Nonprofit Jobs Of The Future

The nonprofit world kicked off 2017 with a bang and, in some cases, a much bigger budget. That’s creating some job openings.<p>For many in the nonprofit world, 2017 kicked off with a bang. The American Civil Liberties Union (ACLU) continues to rake in record donations, including from tech giants, as …

Nonprofits

6 Brutal Truths About Productivity No One Wants to Talk About

Humans are prolific procrastinators. People have struggled with habitual hesitation going back to ancient civilizations. It’s easy to make plans and …

How Google's 20 Percent Rule Can Make You More Productive and Energetic

This proven technique resulted in some of Google's biggest successes--and it can help you too.<p>There's a strategy out there called "20 percent time" which has a mystifying fascination. If you haven't heard of it, it's the strategy that created AdSense, Gmail, Google Maps, Google News, Google Talk... …

Employee Engagement