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3 Essential Tools to Utilize When Starting a Company Blog

Hello Bar, Helplama and Yoast SEO are must-haves for a new blog.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>In today’s world of online marketing, having a company blog is key. Blogs may sound old-school, but without one, you’ll be leaving a lot of traffic out of the picture. The …

Google’s Top Search Ranking Factors of 2016, According to Searchmetrics Study

Searchmetrics has released their annual study of Google’s top search ranking factors. The “comparative benchmark” for SEOs illustrates how ranking …

4 Tips for Making Banner Ads That Actually Might Work

Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are …

Google's Hiroshi Lockheimer on the future of Android

Hiroshi Lockheimer is responsible for one of the world’s most widely-used technologies. Google’s Android operating system runs on almost a billion and a half devices, including four in every five smartphones as well as tablets, smartwatches, cars and televisions.<p>11 years ago, Google bought Android …

Samsung's Arrogant Decisions Threaten Galaxy S8 Launch

And everything seemed to be going so well for Samsung. The Galaxy S8 is shaping up to be a worthy flagship device, with enough new technology to keep the South Korean company at the cutting edge of mobile. The public has moved on from the explosive issues during the autumn, and encouraging noises …

Is Apple Now The Wearables Leader?

There have been various opinions regarding the success of the Apple (NASDAQ:AAPL) Watch since the product was first unveiled in 2015. While the …

Nielsen in Advanced Talks to Acquire Gracenote to Get Better at Content Recognition (EXCLUSIVE)

Nielsen is in advanced talks to acquire Emeryville, Calif.-based media data specialist Gracenote from Tribune Media, <i>Variety</i> has learned from multiple …

Top 5 SEO trends for 2017 from Google and the experts

What's coming for SEO in 2017?<p>5 hot SEO trends from the SMX East conference<p>Howdy SEOers! Doesn't time fly?<p>It feels like only yesterday we were making …

Can technology replace teachers? You asked Google – here’s the answer | Harpreet Purewal

Every day millions of internet users ask Google life’s most difficult questions, big and small. Our writers answer some of the commonest queries<p>Anxiety about losing your job to technology is both a rational and growing fear. Andy Haldane, the chief economist at the Bank of England, recently …

Oxford University

Apple to start publishing its AI research

Apple's AI research department is going to be breaking its long silence and start publishing papers, according to a report by Bloomberg. The tech giant's newly hired director of AI research delivered the news during his presentation at the Neural Information Processing Systems conference in …

Heineken: ‘We want to be the benchmark of creativity in a mobile world’

Heineken has for the past few years made noise about its focus on creativity as a differentiator in a crowded category, and now with mobile …

Creativity

Google app update brings a dedicated news feed to your home screen

An update rolling out to the Google app breaks up the feed into two separate sections — one dedicated to news updates, and an "upcoming" section that …

Facebook and Google among the best companies to work for

How much do you love your job?<p>Every year, job search platform Glassdoor wants to know. On Tuesday, the site published its Employees' Choice Awards, which highlight the best places to work based on more than 2.1 million anonymous company reviews.<p>For yet another year, tech companies boast a heavy …

How media giants see the future of advertising

The media buying arms of the world's largest advertising holding companies have released their ad spend forecasts for the coming year.<p>Variety reported on the estimates from WPP's GroupM and Interpublic Group's Magna Global, while Reuters outlined the forecast from Publicis-owned Zenith Optimedia.<p>Ad …

2017 Predictions in Social Media and Content Marketing

Like last year’s predictions deck, we’ve pulled together a select group of 70 top marketing minds who rock the digital trenches every day, to find …

The Growing Rivalry Between Google And IBM

In the PC era, the big rivalry was between Microsoft and Apple. Apple’s products were considered to be better, but Microsoft’s ability to leverage its operating system across a number of manufacturers proved to be the stronger model. By 1997, Apple was in such bad shape it needed an investment from …

Deep Blue

Data-Driven Storytelling And Dashboards: How Narrative Science's NLG Reaches A New Level

After I wrote the story Three Market Tested Lessons About Data Storytelling, which covered ClearStory Data’s approach to data-driven stories, it became clear that people can interpret the idea of data storytelling very differently. As I wrote in that piece, data is most effective when shaped into a …

Here's What You Need to Know About the #YouTubeIsOverParty Uproar

Twitter and YouTube erupted in a frenzy of outrage on Thursday after a number of prominent YouTube artists received notices from the service saying …

Mobile payments: The outlook for 2015

Apple reports that 1 million people are already using the Apple Pay mobile-payments system it launched in October, and Whole Foods, one of the initial retailers offering the service, “processed more than 15,000 Apple Pay transactions” in the first couple of weeks, according to the <i>New York Times</i>.<p>And …

Google search starts linking directly to event tickets

Just can't wait to snag some tickets for a big concert, but don't want to wade through the band's site (or the ticket shop's page) to make sure you get a good seat? You won't have to after today. Google has forged deals with AXS, Ticketfly and Ticketmaster that link you directly to tickets when you …

Google Search

Why John Oliver's Digital Strategy Is Winning the Internet

Say Daily Editorshttp://a3.files.saydaily.com/image/upload/c_fill,cs_srgb,dpr_1.0,h_380,q_80,w_630/MTI2NDcxMDY5NDM0NDE5Njc4.jpg

Here’s how iBeacons can fit into the mobile customer’s buying journey

Amsterdam-based Mobile Bridge is today offering a complete vision of how store-based iBeacons can be integrated into a mobile marketing platform.<p>The company’s platform, which only emerged from stealth in June at the MobileBeat conference, offers a suite of integrated functions that can be added as …

Mobile Marketing

Here's What Happened in Mobile Marketing This Week

In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.<p><b>App, App, and Away: Mobile</b> …

Mobile Marketing: How mobile impacts customer awareness

I’ve always felt that the aphorism about true wisdom being a byproduct of first admitting you don’t know everything to be accurate.<p>When I attended …

10 Unique Ideas to Test on Every Social Media Channel (And How to Tell What Works)

One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in …

The Complete Digital Analytics Ecosystem: How To Win Big

The world of digital analytics seems to be insanely complicated.And, yes, some of it is. Third-party or first-party cookies anyone? And, are we …

Infographic: What Marketers Talked About Most in 2014

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of …

The Newest Asset Class: Data

<i>"</i><i>Data-Driven Thinking</i><i>" is written by members of the media community and contains fresh ideas on the digital revolution in media.</i><p><i>Today’s column is</i> …

Yahoo Finally Pulls The Plug On Right Media Exchange

Most would argue that Yahoo’s de facto policy on the Right Media Exchange had been “do not resuscitate” for quite some time – but now RMX is …