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People Are Reading Fewer Marketing Emails Thanks to Gmail's New Inbox

This article is from the archive of our partner .<p>When Google launched a new inbox design last month, some speculated that it was about to make …

The Three Key Elements of Irresistible Email Subject Lines - Copyblogger

Email is back.<p>Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially …

The 4 Words That Will Get Your Email Opened

<b>“You Are Not Alone”</b><p>In two and a half years of sending all kinds of emails to all kinds of lists, the simple phrase “You Are Not Alone” is the …

HubSpot creates the best unsubscribe message ever

<i>This story originally ran on PR Daily in May 2013.</i><p>A few years ago, Groupon had the distinguished title of “best unsubscribe ever.”<p>They’ve since …

How Gmail's New Inbox Is Affecting Open Rates

I wanted to understand the impact of Gmail’s new tabbed inbox, so I dug deep into our database and pulled every delivery to Gmail for the past year …