Michael Abata

5,487 Flips | 6 Magazines | 22 Likes | 4 Following | 1,119 Followers | @mabata | consumer futurist w/ passion for doing good in the world. purpose-driven mktg & retail brand strategy is my work @target

Moosejaw Keeps Its Balance—and Cool— in Walmart’s Embrace

How to marry the advantages of a giant with the swagger of the young brands it gobbled up<p>When Walmart acquired Moosejaw in 2017, the edgy outdoor retailer tweeted: “Don’t worry. The Moosejaw Madness—and most importantly—the folks that bring it aren’t going anywhere.” A second tweet said, “Only now …

Moose Jaw

Subscription box market fights fatigue

Another day, another box. They land relentlessly on doorsteps across America—packages filled with eyelash-lengthening mascara, stuffed with …

eCommerce

Netflix Recreated a Historic Photo to Showcase the Diversity and Creativity of Black Creators

Netflix dropped an empowering new campaign during tonight’s BET Awards, celebrating the diversity of its black creators and actors, and championing …

Advertising Industry

When Children Say They’re Trans

Hormones? Surgery? The choices are fraught—and there are no easy answers.<p>Claire is a 14-year-old girl with short auburn hair and a broad smile. She lives outside Philadelphia with her mother and father, both professional scientists. Claire can come across as an introvert, but she quickly opens up, …

LGBTQI

The Problem With the 'Rainbow-Washing' of LGBTQ+ Pride

It happens every June like clockwork: the rainbows come out. (Pun intended.) Suddenly major metropolitan storefronts are filled with multi-colored …

LGBTQI

IKEA launches take-back scheme to open a second-hand furniture marketplace

<b>In exchange for a voucher, Sydneysiders can now give their unwanted IKEA furniture a second life by returning it to store so the items can be</b> …

Sustainability

'Not a good look': Customers slam Woolworths over plastic bag ban

Woolworths has bid farewell to single-use bags, but the move has already been met with backlash from customers calling them out for using unnecessary …

Sustainability

An Artist Fixed Melania Trump's Jacket And Gave It To 'A Real First Lady'

New York illustrator Justin Teodoro wanted it to reflect the public outrage over family separations at the border.<p>New York artist Justin Teodoro has felt angry, saddened and disgusted by President Donald Trump’s zero tolerance policy that has left thousands of immigrant children separated from …

Donald Trump

Working From Home Considered To Be Most Productive Work Arrangement

The home office is considered to be the most productive workspace in 2018, according to research by Jabra. The global survey of business professionals in the U.S., U.K., Germany and France found that nearly one in three U.K. employees considers working from home to be the most productive yet the …

The Workplace

In Case Any Brands Are Looking for a New Ambassador, Adam Rippon Is Available

Adam Rippon, an Olympic medalist, Dancing With the Stars champion and master of playgrounds, is the creative and optimistic person 2018 needs. …

Adam Rippon

‘Roseanne’ Spinoff ‘The Conners’ Picked Up By ABC With No Roseanne Barr Involvement

It’s official: ABC has given a 10-episode series order to <i>The Conners</i> (working title), a spinoff of <i>Roseanne,</i> for fall 2018. The spinoff will take over …

Roseanne Barr

Holy Crap — Not Only Is This Home Insanely Gorgeous, It's Located at Disney World!

When we heard you could actually live at Disney World, we just about lost our Disney-lovin' minds. The Golden Oak housing community is located on the Walt Disney World resort property in Orlando, FL, and it's definitely at the top of every diehard Disney fan's bucket list to live there. And if you …

Disney World

A 'Daria' Reboot Is In The Works At MTV With A Brand New Title

'90s kids and '90s kids at heart, here's some exciting news for you: a <i>Daria</i> reboot is in the works at MTV. On June 21, Viacom announced the launch of …

Black Students

MTV's 'The Real World' Revival Will Help You Relive The '90s In All the Best Ways

Tired of reboots and revivals yet? Well, if you're begging for more nostalgic moments to fill your watch list, MTV just may have something perfect in …

TV

Frappuccino Sales Are Cooling. Here's How Starbucks Plans to Win Customers Back

If Starbucks has an iconic drink, it’s probably the Frappuccino. The sweet, icy coffee confection accounts for 11 cents of every dollar in revenue …

Coffee

Kroger's online sales up 66%. Amazon and Walmart have a real competitor

People are increasingly buying groceries online. And many retail experts believe the digital supermarket battle will come down to Amazon versus Walmart.<p>But Kroger has something to say about that: Not so fast.<p>Kroger (KR), the grocery giant that also owns supermarket chains Ralphs, Fry's and Harris …

Kroger

It's Official: Everyone Is Obsessed With This Grocery Store

Even though it's only in six states!<p>When it comes to grocery shopping, plenty of us tend to play the field. Maybe you hit up Lidl for wine, Costco …

eCommerce

Inside a wildly futuristic, gender-neutral hair salon

Hairstyling institutions are one of the few businesses that remain explicitly gendered in their design. They even go by different names–barber shops for men, hair salons for women–and the gender they cater to is often explicitly integrated into each space, with leather and wood touches for men and …

Gender-Neutral

H&M Has Launched Its First Ever Pride Collection. But Some Items Are Made In Countries Where Being Gay Is Illegal

Retailers ranging from Converse to Disney have released a variety of LGBTQ-themed items in celebration of Pride Month this month.<p>But while companies …

LGBTQI

Tiffany is giving cool a try. And it's working

Tiffany is rebranding as a company for the young and hip. And actually pulling it off.<p>With the help of campaigns featuring inclusive messaging and young celebrities, a new Instagram-friendly cafe and homages to its glamorous heritage, the jeweler boosted sales over the holidays and in the first …

Same-Sex Couples

How Walmart, Sephora and Warby Parker are keeping Amazon honest

<b>(Shutterstock/Getty/Photo Montage by Salon)</b><p>Raising customers’ expectations is the only way retailers are keeping shoppers happy, deciding which ones is hard<p>Barbara E. Kahn<p>June 20, 2018 6:00pm (UTC)<p>How did Amazon become the retailer of choice for a large portion of the U.S. population? How did …

Customer Experience

How Pop-Up Shops Are Evolving as Ecommerce Brands Expand Their Footprints

Banking on Instagrammable moments and first-party data, digitally native companies are testing pop-up stores from New York to Los Angeles in the hope …

eCommerce

It’s hard to look “Beyond Pride” when LGBTQ celebrations still exclude people of color

<b>Editor’s Note:</b> <i>What will the future hold for LGBTQ rights and representation? With this year’s Beyond Pride series, Mic looks forward to seeing how</i> …

LGBTQI

John Lewis to give customers cash in return for unwanted clothes

It’s an eco-friendly way to clear out your wardrobe<p>If you need an incentive to cull your closet, John Lewis is set to offer shoppers some gentle …

Customers

Apple retail chief predicts people will ‘shop’ online but buy in stores

Online shopping has continued to win customers away from brick-and-mortar retailers for the past decade, but Apple retail chief Angela Ahrendts is bullish on the company’s physical stores. In a Cannes Lions interview released today, Ahrendts said that while she believes <i>shopping</i> will continue to …

eCommerce

The RealReal’s Rati Levesque: ‘We drive traffic back into luxury stores’

Subscribe: iTunes | Stitcher | Google Play | Anchor<p>In 2011, while running a boutique in San Francisco, Rati Levesque noticed her customers were …

eCommerce

CVS Health will now deliver prescriptions to your home

CVS Health will make prescription deliveries nationwide to accommodate the heightened expectations of convenience from consumers.<p>The nation's …

Pharma

The Most Important Skill Nobody Taught You

Before dying at the age of 39, Blaise Pascal made huge contributions to both physics and mathematics, notably in fluids, geometry, and …

Consciousness

Incredibles 2 just made box office history

The film’s record-breaking opening weekend confirms that Pixar is an unstoppable sequel machine.<p>Fourteen years later, the Incredibles are back on top of the box office. <i>Incredibles 2</i>, Pixar’s family superhero sequel to 2004’s T<i>he Incredibles</i>, smashed a couple of records this weekend with a $180 …

Animation

I Took Sephora’s Beauty Class for Trans People — And Loved It - them.

Here’s a confession: I’ve been out as a trans woman for six years and I’ve never worn a full face of makeup. I don’t know what primer does, I’ve …

Transgender