Alex Mira

18 Flips | 1 Magazine | 5 Likes | 7 Following | @maa2014 | Keep up with Alex Mira on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Alex Mira”

4 Tactics To Build Your Word of Mouth

In my last blog we established the importance of Word of Mouth in building your brand. You can have a great product or service, but if people don’t know about it then it does no good. We know it is important to keep track of what people are saying about you and your brand online and off, but how do …

Word of Mouth Marketing: How Smart Companies Get People Talking

You can have amazing word of mouth. This practical, hands-on bestseller will teach you how.<p>What sparks the irrepressible enthusiasm of Apple, IKEA, …

Marketing

Word-of-Mouth: The World's Best-Known Marketing Secret

Everyone knows about it, but hardly anyone does it well. It's time to change your approach to word-of-mouth marketing.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>What if there were a way to build your business, year in and year out, regardless of fluctuations in the economy or the …

10 Skills An Email Marketing Manager Needs To Succeed (2018 Update)

A lot has been written about the importance of email marketing.<p>And that’s for good reason: if we look at the ROI, email is the best-performing …

10 case studies that show the power of email segmentation

<b>In spite of all the advances and innovations in digital marketing, good old email remains as one of the most effective channels for driving traffic</b> …

Marketing

Relevance Is The New Remarkable

I will never see the taxi driver who picked me up from JFK again. He doesn’t have to worry that he tried to overcharge me and he doesn’t care if it’s …

How to identify consumers across devices

Mobile is obviously doing well, but marketers are finding that consumers’ use of it can be confounding. Top on the list: cross-device. For example, …

Introducing RACE: a practical framework to improve your digital marketing

The RACE Digital Marketing Planning FrameworkWe created RACE to help digital marketers plan and manage their activities in a more structured way …

Marketing

The Ultimate Email Marketing Strategy for a Small Business in 7 Steps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Email marketing was already old before social media marketing came of age. It's a testimony to the efficacy of this mode that this continues to be an important channel for millions of small businesses. Email marketing lists are considered …

Marketing

You've Got Mail! It Still Works for Small Business Marketing

Remember when email marketing was headed for a certain, swift demise?<p>Yeah, we’re still waiting too. And we’re not writing email marketing’s obituary …

Gotcha! Opportunity Marketing Done Very Well

You might have seen this PSA from Volkswagen. I’d missed it, but my friend Pepper, who doesn’t miss much, spotted and forwarded it.<p>I found a few elements mystifying. For instance, I’ve driven in Hong Kong and I know you’d have to be insane to take your eyes off the road for even a heartbeat. And I …

Email Marketers Need to Do More to Nurture Leads [Study]

Lead nurturing is a critical strategy for engaging prospects and guiding them toward purchase. But in today’s connected world, email isn’t enough and …

Marketing

Marketing to Millennials? Make It Personal and Customized.

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The millennial generation in the United States is not only the largest population cohort it’s also the most racially diverse and highly educated generation in American history. In the last U.S. Census, 18- to-32-year-olds outnumbered even …

Marketing

Do You Know What 'Personalization' Really Means?

In Adobe's recent 2014 Digital Marketing Optimization Survey, 75% of respondents agreed that personalization is an effective method of converting …

How Email Marketing Helps Your Small Business [GUIDE]

If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. …

How To Grow Your Mailing List

<i>This post originally appeared on the Buffer blog.</i><p>Where do email subscribers fall on your list of priorities?<p>Hate spammy ICOs and crappy cryptocurrencies?So do we.VISIT HARD FORK<p>We’ve recently pushed email toward the top of our most valued sources, and it doesn’t seem like we’re alone in that. While …