Ma99y

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Seven Customer Service Lessons I Learned In One Day With Richard Branson

It’s rare to find a leader who elevates the experience for employees and customers to such a degree that other brands benchmark against his or her company. I recently had a unique opportunity to spend a day with one such leader, an entrepreneur and billionaire who has built a brand considered the …

Alibaba Buys 28% of AutoNavi for $294 million

<b>UPDATE</b>: Alibaba has been in touch and the deal is now confirmed. The e-commerce giant is paying $294 million for a 28 percent share of AutoNavi. In addition, the companies will work together on e-commerce opportunities:<p>AutoNavi announced that the company and several entities affiliated with Alibaba …

Nike: Most Innovative Company | Fast Company

During the 2016 Olympics, Nike put female athletes in the spotlight in its popular "Unlimited" ad campaign—and it promoted diversity in its own business. In 2016, the majority of the company’s employees were minorities, and women made up 48% of its global workforce.<p>The company is also a pioneer in …

$1 Billion Waze Acquisition Would Be More Proof Facebook Is No Longer A Social Network

Without this lens, Facebook's acquisition of Waze makes no sense. Facebook doesn't have a mapping application, and it's not clear why it would want to start competing in that arena with the likes of Google, Microsoft's Bing, or Apple. Apple wanted to acquire Waze at one point, but only because it …

Android Phones

Ocado 'well placed' to take advantage of online growth

Ocado, the online grocery retailer, has insisted that any tie-up with Wm Morrison will not affect its existing relationship with Waitrose and said that it is "well placed" to exploit the rapid growth in online sales.<p>Ahead of its annual general meeting on Friday, Ocado said that any agreement with …

Apple, Google, Facebook and Amazon are all trying to turn into the same uber-company

Who will be the sole provider of all that you desire? Which company’s services will you “hire” to address your every internet-enabled whim? It sounds absurd, but this is the essence of the battle between the big four tech giants—oh and Microsoft too, but these days Microsoft is mostly an enterprise …

Google Play

If Facebook Made a Real Facebook Home

Facebook made its big mobile announcement last week: the introduction of Facebook Home on Android devices. CEO Mark Zuckerberg referred to the new …

The App Is Not Enough: Why We Might See More Companies Try Mobile Land Grabs After Facebook Home

An app on a smartphone is a limited vessel, one that can provide content and information for your audience, but within bounds set out by the operating system. People still have to navigate to your app, and therefore there’s a time when they’re “in” your product or service, and a time when they’re …

How I Wish Amazon Reviews Worked

This is not a post about SEO. It is, however, a post about the future of search. This surprised even me – when I started writing this piece, it …

Email marketing success rates could be so much better

en_GB<p>article<p>E-mail as a direct marketing channel is on the up. Companies concerned about their environmental footprint are switching their resources …

Social Search Optimization on Five Major Social Networks (Part 2: Twitter, Pinterest, Google+)

<i>Part 1</i> <i>of this two-part article series discussed social search optimization on Facebook and YouTube. On tap this week: Twitter, Pinterest, and Google+.</i><p>…

How Do You Know If Your Data is Accurate? A case study using search volume, CTR, and rankings

Big Data and analytics has been called the "next big thing," and it can certainly make a strong case with the explosion of easily accessible, …

How to Use Pinterest to Build Trust and Loyalty

Shares 4K<p>Do your customers trust you?<p>The key to building a successful business is the ability to <b>create loyal relationships with your clients or</b> …

Case Study: How to Build a Vast Audience by Mastering the Art of the Interview - Copyblogger

Srinivas Rao graduated from business school in 2009, straight into one of the worst U.S. job markets we’ve faced since the Great Depression.<p>But, …

Blab Predicts Which Social Media Conversations Are Worth Joining

Blab is launching a platform that allows businesses to predict — up to three days in advance — which social media conversations are going to be important.<p>Co-founder and CTO David Snelling gave me a brief demo of the product yesterday. He showed off a visualization tool that highlights the …

Multi-Platform Media Usage is Not a Zero Sum Game

April 1, 2013<p>There are some things in life that you don’t have to be good at to enjoy. I am a below average golfer, but I absolutely love to get out …

Under Armour’s Social Media Internship Challenge

Everyone knows how competitive the job market is these days, even for summer internships. Sports apparel brand Under Armour is taking the competition …

Under Armour

2013 Digital Future in Focus Series

August 22, 2013<p>In 2012, the digital landscape underwent a sea of change as areas such as search, social, online advertising, mobile and e-commerce …

How to Use Twitter for Business and Marketing

Shares 8K<p>Is Twitter a part of your social media marketing?<p>Or have you let your Twitter marketing drop off lately?<p>In any case, with the latest Twitter …

Social Media

One Year After Facebook Acquisition, Instagram Delivers on Its Promise

A year ago this week, Facebook surprised the world by announcing an agreement to acquire Instagram for a whopping $1 billion one month shy of its …

Diet Coke and Tesco in crowdsourcing tie-up

en_GB<p>article<p>Diet Coke is stationing a fleet of photo booths at Tesco stores to give consumers the chance to feature in the drink brand’s 30th …

Facebook ‘Home’ Will Be Great for Ad Data, but Bad for Brand and Media Apps

Weaker app presence for brands, and stronger data for Facebook. Those are two key reactions to Facebook's home screen replacer "Facebook Home," which …

Apps

The Age of Collaborative Marketing Has Arrived

When marketing first began there was a choice of smoke signals, Pony Express messengers, and Western Union telegrams to transmit messages to consumers. It was all very personal and direct, with each message created specifically for its intended recipient. The age of mass communication dawned as the …

Marketing