Marti Mozdzier

112 Added | 6 Magazines | 1 Like | @m_mozdzier | Keep up with Marti Mozdzier on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Marti Mozdzier”

Breathtaking Photos of the Blue Forest in Belgium

If you love discovering extraordinary travel destinations off the beaten path, do we have a place for you. Though this may look like a scene straight out of a fairy-tale, this blue forest is, in fact, real. Just 30 minutes south of Brussels, in Belgium, is a forest called Hallerbos. During the …

Forests

The Most Important Content for Small Business

photo credit: Preneur Marketing via photopin cc<p>Business owners and marketers get that they need content. The idea has been drummed pretty hard the …

Wendy Clark: All Marketing Strategies Should Start With 'Why'

In a recent strategy meeting with our team, we watched Simon Sinek's landmark TED talk, "Start with Why."<p>Again.<p>If you haven't watched it, you really …

Why So Many Companies Get Branding Wrong

Of all the assets any company owns, its brand is the single most valuable.<p>A bold statement? Sure. But think about it: A brand is the only corporate …

The Secret to Delighting Customers

What motivates employees to go above and beyond the call of duty to provide a great customer experience? Disney tells a story about a little girl visiting a theme park who dropped her favorite doll over a fence. When staff retrieved the doll, she was covered in mud, so they made her a new outfit, …

Brand Positioning Through Memories

I think it’s healthy for there to be a direct relationship between memory and frequency for a brand. The more often a customer comes into contact …

"Branded Hashtags" cartoon | Marketoonist

Marketers have gone hashtag crazy. Beyond Twitter and Instagram, Facebook recently incorporated hashtags into its platform. Hashtags are appearing in …

Change Your Marketing, Change Your Brain: Embracing Digital First | Inc.com

Let's agree to stop the madness.<p>Do a quick search for "the death of marketing and advertising," and the level of discourse found online will likely shock you. Stoking the debate is an entirely new group of so-called Growth Hacker Marketers who say they have solved the riddle of building customers, …

Marketing

Brands Are Built On Intensity, Not Volume

Speculation remains on what a “fan” is worth to a business. In light of that, it’s important for marketers to revisit the difference between volume …

Cracking The Code On Brands We Love (Infographic)

Consumers love certain brands and unquestionably hate others. What is the difference between these and is it something we can control?<p>Seth Godin wrote, “A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories and …

Infographics

Why Bigger Is No Longer Any Better

by Greg Satell<p>Every manager and entrepreneur wants to grow their business. Get bigger and more powerful, the thinking goes, and you’ll have it made. …

5 Ways For Purposeful Brands To Stand Out

Everyone has a CSR plan, but not everyone does it in a way that is meaningful to consumers–or is good at telling people about it.<p>What’s the difference between a brand with purpose and a purpose-driven brand? Sounds like a subtle nuance, but according to new research, the distinction is proving ever …

HugeDomains.com - SocialSolutionsCollective.com is for sale (Social Solutions Collective)

Hurry - once it's sold this opportunity will be gone!<p>Besides being memorable, .com domains are unique: This is the one and only .com name of it's …

Do You Help Your Customers Avoid Oversights?

A homebuilder we know has an interesting way to build a stronger, more profitable business than his competitors. He proactively gives his services …

Customers

The Marketing Plan is Dead. Long Live the Storytelling Framework

What’s interesting about all these commenters is that most of them (when I followed up to see if they needed help) said they were too busy with other …

Customer Journeys vs. Touchpoints? It's Not Even Close

OK, I admit that the Journeys v Touchpoints doesn't have the same ring as Great Taste v Less Filling. But if you're running a business, it's a lot …

Experience Your Brand From Your Customers' Perspective

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>While I was traveling for work recently, I stopped in my favorite coffee shop. As I went to place my order and pay, I noticed smudges and fingerprints on the display case and a layer of dust along the front of the register -- in a store …

Customers

3 Steps Brands Need To Take Now To Build Customer Trust...

Brand Ethics and the Courage of Convictions

What is the ethos of your brand? Does it take an ethical stand on issues? Does it welcome and embrace responsibility to its community? I’d argue that …

5 Futuristic Trends That Will Shape Business And Culture Today

From the blurring of the line between the real life and online to the creation of “shadow worlds,” developments that sound like they’re from science fiction are changing how we work.<p>Trend-spotting shop Sparks & Honey has given us ideas to watch in health care, jobs we might be doing in 2025, and …

With Great Content Come Great Brands

Content Quality Lesson: Apple’s 1984 Super Bowl Ad<p>With great content come great brands – to paraphrase Stan Lee.<p>So where are you going wrong? [Hint: …

The 5 C’s of Effective Content Marketing

Content marketing is hot right now. But just because everyone’s doing it, doesn’t mean it’s easy. Great content takes a lot of time and careful …

To Sell Products That Help The World, Convince Consumers That They’re Helping Themselves

People are selfish. If you want to get them interested, appeal to their self-interest, not their desire to do good.<p>If you are one of the many retailers that believes being a good corporate citizen will help you sell more products, then we have a little secret to share with you. Despite what the …

Warby Parker

How to Avoid These Four Customer Loyalty Obstacles - Michel Falcon: Entrepreneur, Advisor, Keynote Speaker

I don’t think I need to convince you of the importance of having loyal customers to support your business. Customer loyalty influences organic growth …

Six Trends That Will Shape Consumer Behavior This Year

<i>This article is by Hazel Barkworth, Cultural Insights Project Director, Added Value.</i><p>2014 looks set to be a year of demanding more. When we look at the small cultural shifts that beckon change–the emerging behaviours that are just reaching the mainstream–it seems that consumers are going to expect …

What If Brands Learned to Say “Thank You”?

Gifts are wonderful things. We love to give them, we love to receive them, and most importantly, gifts create a bond. Successful brands have always …

Times Square

Three Elephants In The Marketing Room...