Michelle Di Lorenzo

109 Flips | 11 Magazines | 8 Likes | 10 Following | 1 Follower | @m_dilo | Keep up with Michelle Di Lorenzo on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Michelle Di Lorenzo”

How to Create an Engaging, Non-Creepy, Retargeting Marketing Strategy

There are plenty of digital marketing myths floating around these days and they’re holding back businesses in virtually every industry. Many of those …

SEO Best Practices for Healthcare Digital Marketing Success

Healthcare is a unique industry with a distinctive subset of challenges. On one end, there is the constant importance of complying with HIPAA …

The New World Of Healthcare Marketing: A Framework For Adaptation

Few would argue that the US healthcare industry is currently undergoing a seismic shift. Just one of the changes facing healthcare is based on consumer behavior shifts as more employees find healthcare independent of their employers. The result is that healthcare companies of all shapes and sizes …

7 Essential Metrics Healthcare Marketers Need to Focus On

If you’re in healthcare, the majority of your marketing efforts are likely focused on gaining and keeping new patients. In order to effectively …

Marketing

Healthcare Marketing- Is Your Healthcar Marketing Firm Digital Ready?

Instagram for Healthcare Marketing: Why it's Not as Weird as it Sounds

In reality, Instagram is a great way to get your brand in front of hundreds, thousands or potentially millions of people—even if your brand is in …

Five Easy Steps For Creating Your Social Networking Strategy

What CEOs Have Learned About Social Media

When it comes to social media, today’s CEOs have made a remarkable transition over the past five years. A recent analysis by my firm, Weber Shandwick, found that 80% of the chief executive officers of the world’s largest 50 companies are engaged online and on social media. The results, published in …

Social Media

The 7 Success Factors of Social Business Strategy [INFOGRAPHIC]

Over the years, my partner Charlene Li and I authored a series of research papers and also a short book on the evolution of social businesses, from …

8 Things to Do During Your First Week as a Social Media Manager

It’s your first day as a social media manager for a new company. Where do you even start?This question is a common one, but one that often goes …

5 Digital Advertising Strategies You Should Be Using

Digital marketing has come a long way, even since social media first arrived on the scene. Tactics like pay-per-click advertising are vastly …

Marketing

dunnhumby Resources

3 Questions To Help You Find Your Niche

Look in the jewellery shop windows in any western city and you’ll notice the same trends—rings, bracelets and necklaces designed to appeal to what …

What Your Competitors Can’t Copy

Back in the day our neighbour had to buy her gluten-free products from a tiny and very expensive range of products at the local pharmacy. If you …

A Refresher on Economic Value to the Customer

A company is only as valuable as its customers and to gain or keep them, you have to do a specific job for them. The more value they perceive in that job, the more likely they are willing to pay you and stick around.<p>But how do you know how much your product or service is worth to a customer? That’s …

Product Management

100 Years of Brand Storytelling (Infographic)

Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one common …

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it.

Infographic: How Women Discover and Share Videos

The typically packed houses at the Digital Content NewFronts this week underscore the heightened importance of digital video to brands.<p>But as each …

Advertising Industry

Advertising Your Brand the Green Way – The Future Branding Strategy

Brands globally have realized the emphasizing fact that, Cash spent on Advertising budgets is not sufficient to access their impact on overall …

Watch: How does advertising work?

The discussion, held at 18 Feet & Rising brought together Paul Feldwick (consultant and author), Robert Heath (creative effectiveness consultant), …

Advertising

John Lewis and Cadbury show off first brand results on Instagram

Speaking to Marketing, John Lewis’ head of online marketing, Lloyd Page, said the goal was to try and lend youth appeal to the retailer’s fashion …

Advertising

Why Are Advertising Execs Rooting for Facebook Video Ads?

A recent report states that advertising executives favor Facebook over YouTube when it comes to ad spend. But agencies and brands need to pay very …

The 4 Things You Need to Reach Customers on Facebook

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his book</i> Success Secrets of the Online Marketing Superstars<i>, Mitch Myerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. Learn how to master proven strategies, avoid costly</i> …

Social Media

4 Can't-Miss Mobile Marketing Best Practices

3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mobile marketing has finally come of age.<p>More consumers than ever are now making purchases using their mobile devices. CIO reports that 28 percent of sales are now conducted on mobile devices, primarily smartphones.<p>Last year, …

Marketing

Men Are Now Pinterest’s Fastest-Growing Demographic

The men are coming to Pinterest . The site, still known best as a collection of craft ideas, recipes, and cute outfits, has traditionally attracted a largely female audience – as high as 70% or 80%, depending on whose metrics you cite. But Pinterest this week revealed that its male audience is now …

A Teenager’s View on Social Media

Written by an actual teen<p><b>I read technology</b> articles quite often and see plenty of authors attempt to dissect or describe the teenage audience, …

Social Media

How the Twitter-Google Partnership Will Impact Marketing

<b>Website SEO strategies will apply to tweets</b><p>Just like your webpages, not every tweet will show up in search results. Google does and will continue to …

Social Media

Why Leaving Your Comfort Zone Can Be So Rewarding

You’ll lead a more fulfilled life<p>Comfort can lead to laziness, and as we’ve already touched on stepping outside of our comfort zone can lead to heightened activity and optimal performance.<p>Comfort may feel good in the short term, but as Ran Zilca, explains on Psychology Today, sacrificing …