mc jay

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Your Digital Strategy Shouldn’t Be About Attention

Are they talking about your brand? Around the clock? From Facefriend to Tweeter to Instapal?<p><i>Pssst.</i><p>That’s probably not the right question.<p>Today, too many strategists believe that a clever plan to win the internet’s attention is a good digital strategy.<p>It’s not. Why? The painful truth is: attention …

15 Matcha Recipes That'll Help You Get In On This Trend

We all know that green tea is full of health benefits -- just a few cups a day can help lower the risk of cancer, diabetes, and cardiovascular disease.<p>That's why we think it's about time you got to know matcha, the finely ground powder made of whole, high-grade green tea leaves. Because you ingest …

Collection of the Month: Soups

<i>Today: Cold winter days beg for steaming bowls of soup, and we want to see your best ideas.</i><p>We're estimating that it's roughly negative 10 degrees outside in New York City. We want warm, hearty, comforting food. We want soup.<p>We'll be eating a lot of soup in the coming weeks to combat the deep chill …

Food Preservation

The 2015 food trends that are worth your attention

What will be on our plates in 2015? From freekeh to fat, Diana Henry predicts the year's hottest food trends<p>What food-related question makes my heart sink? It is not "Are Paul Hollywood’s eyes that blue in real life?" or ‘What is the best spiralizer to buy?’ but this: "Is it in?" The questioner …

Food

8 Food Blog Links We Love

<i>We've scoured the web for our favorite food blog posts, and now we're bringing them right to your desktop. It’s hard work, but someone has to do it.</i><p>We all have our easy, go-to recipes to rely on, but every now and then, it's fun to switch things up. Just a few creative additions -- like rose petals …

Breakfast

16 Ways to Roast Your Winter Vegetables

You've probably roasted vegetables before, and realized it's a pretty simple operation: Peel, chop, dress. Throw the vegetables into a hot oven, move 'em around once or twice, then let them caramelize. Wait 'til they're tender on the inside, crunchy on the outside (i.e., all hot and sexy, as …