Dr Lynsey Hollywood

133 Flips | 5 Magazines | 2 Likes | 13 Following | 37 Followers | @lynseyhollywood | I am a lecturer in Consumer Studies at the University of Ulster (Coleraine).

The 7 Most Important Metrics for Your Content Marketing Campaign

<i>Content marketing can be highly profitable, but only if you know how to measure, analyze, and improve your effectiveness.</i><p>How can you tell if your content marketing campaign is actually working? You can get a general feel, based on how people talk about your content and how many new leads you're …

Why Stranger Things Gets Storytelling Right: How Content Creators Can Turn Their Storytelling up to Eleven

On July 15, 2016, <i>Stranger Things</i> tore onto the streaming-television scene like a nostalgia tornado and carried us off to the “other side.” In the …

TV

8 Reasons Why I Did Not Read Your Content

You followed the advice – or the content marketing hype – and started producing content? And now you are frustrated because your content does not …

Marketing

Featured Collection: Work Lunch

<i>Today: We're upping the stakes on our brown bag lunches, thanks to this collection by ariel a.</i><p>You've been making some beautiful collections, and we want to share them with the world! As a reminder: Twice a month, we'll pick a collection -- full of products, articles, and recipes -- that inspires …

Food

Coca-Cola agrees to traffic-light labelling on drinks sold in UK

Brands such as Coke, Dr Pepper and Powerade will include labels showing recommended intakes of salt, sugar and fat<p>Coca-Cola has agreed to put traffic light-style labels on its drinks sold in the UK to help tackle the growing obesity crisis.<p>The move represents a major U-turn by the drinks giant, …

21 Simple and Free SEO Tools to Improve Your Marketing

<i>This post originally appeared on the Buffer blog.</i><p>Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a …

KFC predicts '2015 will become the year of the pulled chicken'. Seriously?

Food purists might turn their noses up at the fast-food chain's latest marketing ploy. But the idea of slow-cooked shredded chicken may not be without precedent<p>When your entire business is built around chicken, that blandest of meats, it can't be easy to think of new ways to market it, so I imagine …

8 Fall 2014 Cookbooks from Our Favorite Chefs

So many of our favorite chefs and bartenders are releasing cookbooks this fall, the haul just might break your coffee table. Here's 8 that we love<p>So many of our favorite chefs and bartenders are releasing books this fall, the haul just might break your coffee table. A look at some of our top …

Ice Cream

Will laser 'tattoos' replace fruit labels?

Laser "tattoos" could remove the need for sticky labels during the sale of fruit, developers say.<p>The technology removes pigment from the fruit's surface to show information such as the item's sell-by date and price.<p>The process does not affect the taste or the lifespan of the fruit.<p>Marks and Spencer …

Can NYC's Best Chefs Get Kids to Eat Vegetables?

The assignment for three New York chefs: Cook with produce grown by the kids of Brooklyn’s Edible Schoolyard initiative—and get them to like it<p>Kids are jumping up and down around <b>David Chang</b>, but not because they know who he is. They’re excited about harvesting the vegetables they’ve tended to in …

Organic Gardening

Foodie Films to Feast Over

For a about a week I have been thinking about putting a condensed version of my blog post Julie & Julia on Huffington Post. This film was recommended …

Supermarket price wars risk another horsemeat scandal

Big retailers warned that their constant drive to 'reduce costs and maximise profits' could lead to food fraud<p>Supermarket price wars could lead to another horsemeat scandal because retailers are pushing suppliers to sell them food at less than its value, an official inquiry has found.<p>The report …

Where Bon Appétit's Hot 10 Chefs Want to Eat in NYC

The chefs from our Best New Restaurants in America 2014 are converging in New York for a party. Where in this huge, food-filled city are they dying to eat?<p>Right now, the chefs from the ten Best New Restaurants in America are converging in New York City. The reason: We're throwing them a huge party …

New York City

Word of mouth: FarmDrop, bringing local food to the masses

Ben Pugh left a career in finance to launch FarmDrop and reinvent the food supply chain<p>Motorway service stations aren’t usually associated with organic food, but it was at Fleet, just off the M3, where Ben Pugh hit on his big idea. ‘I was sitting in the car, grumbling about how difficult it was to …

Pure Geniuses Have Created A Milk Shot In A Cookie Glass

This weekend, 40,000 people are flying to Austin, Texas for an annual technology and entertainment conference, South by Southwest. Local shops and national brands are pulling out all the stops for attendees but one promotion in particular will take the cake — or cookie.<p>Dominique Ansel Bakery is …

The Simple Secrets That Make People Fascinating

Whether you want to be a star in your field or make your product irresistibly interesting, being fascinating is about standing out from the crowd–and doing a little self-marketing.<p>What makes someone fascinating?<p>Americans are often fascinated by celebrities–for reasons good and bad–but who’s hot one …

MasterCard uses geolocation to make sure you are you

If someone steals your credit card, they’d probably have little trouble racking up a hefty bar tab or buying a new TV with the plastic. But …

While it's difficult to gauge, there is also some empirical evidence that Barbie could affect self-image. More images: http://f-st.co/5H1GxiU

French retailer Carrefour plans to increase investments

Carrefour's investment strategy is in sharp contrast to Tesco's plans to reduce spending<p>French retail group Carrefour announced plans to increase investment in renovating its supermarkets following a rise in profits.<p>The world’s second largest retailer said it would spend a further 2.4bn euros to …

4 Tips For Coming Up With Brilliant Ideas Under Pressure

Depending on which calendar you look at, every day or month is a celebration of something. March is apparently National Ideas Month.<p>People have ideas all the time. Someone looked at shoelaces, and thought “Hey, what if we wrapped the tips of the shoelace in a plastic sheath to keep the ends from …

Co-op to double small stores over five years

Retailer to focus on convenience store format through focus on expansion, refurbishment, own brand, and price<p>The Co-operative Group is to stage a major assault on the convenience store sector with plans to double its number of small stores over the next five years and double the amount it spends on …

New Sausages Will Make Your Guts Healthier–If You Can Stomach The Secret Ingredient

Probiotic foods have been associated with several health benefits, from regulating bowel movements to increasing immunity. Though the claims are sometimes disputed, we’ve seen a number of “good bacteria” products appear in the last few years, including “functional” yogurts like Activia and more …

Adults should cut sugar intake to less than a can of Coke a day, says WHO

World Health Organisation's director of nutrition says adults should get only 5% of daily calories from sugar<p>Adults in the UK should aim to cut their sugar intake to 5% of daily calories if they can, according to the World Health Organisation – less than the amount, for an average person, in a …

Sugar levels in popular food and drink products

As the World Health Organisation prepares to announce new draft guidelines on the daily intake of sugar, here data provided by Action on Sugar, a campaign group, shows the levels of the ingredient in a series of popular products<p><b>Starbucks caramel frappuccino with whipped cream (Tall)</b><br>Contains the …

Food

Help! I'm being stalked by an online supermarket that wants a 'relationship'

I only wanted to order some groceries, but now I discover that I have forgotten our 'anniversary'. Does this kind of harrassment-marketing really work?<p>Call me cold, but lots of people seem to be having relationships with me that I don't feel I am having with them. Cold might not be the right word. …

Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Think what you do professionally doesn’t lend itself to a visual platform? Think–and pin–again.<p>Whether you’re a real estate agent, an advertising executive, or an up-and-coming blogger, now is absolutely the time to start using Pinterest to build your personal brand.<p>Although the image-based social …

Groupon Emails Or Amazon Blasts? Here's What You're Purging From Your Inbox

It’s a new year, so why not start off with a clean, empty inbox? That was my aim when I stumbled upon Unroll.Me, a service promising to sort out your hopelessly clogged email accounts.<p>My particular problem is an inability to resist subscribing to every clever flash sales site or gimmicky e-commerce …

8 rules for how large companies can out-innovate start-ups: http://onforb.es/KLpmxZ

Search

One day last December, while on vacation, I whipped out my cell phone in a moment of boredom, held it in front of my face, and took an unflattering selfie.<p>It didn’t end there. My finger became a magical stylus, tapping and swiping my phone’s display to decorate my contorted face and double-chin …