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8 Ways to Grow Your LinkedIn Connections

Shares 13K<p>Do you want to expand your LinkedIn network?<p>Interested in ways to find and attract quality connections?<p>Growing your LinkedIn network helps …

2016 Predictions: The Marketing Channels You Can’t Miss

As marketers everywhere enter 2016, it makes sense that we’re all looking forward to this year’s hottest, must-watch marketing channels. These are …

How to Humanize Social Media and Content Marketing

How to Humanize Social Media in 2016 and Why it Matters<p><b><br>Being Human in Social Media and Content Marketing Means Being Mindful</b><p>That PITA. You know it …

How to Create a Social Media Marketing Plan

Shares 12K<p>Do you want to make personal connections with your customers on social media?<p>Interested in better ways to address their wants and needs?<p>The …

The Science Behind Creating Buyer Personas

The Science Behind Creating Buyer Personas infographic from WSI does a good job explaining why personas are way more than just demographic …

Infographics

Complete Guide to Creating a Simple Yet Effective Social Media Editorial Calendar

<i>Learn why a social media editorial calendar is important and how to implement one in four simple steps.</i><br>___One of the best ways to <b>save your limited</b> …

Infographics

A Second Chance to Make the Right Impression

Romualdo Faura<p>Years ago a friend of mine, Gordon, interviewed for a position at a prominent university. During his daylong visit to campus, he had lunch with a senior faculty member (let’s call him Bob) who had final say over the hire. After their food arrived, Bob said of his meal, “You know, this …

Time I

Draw Your Elevator Pitch

When it comes to a good elevator pitch, brevity and memorability are everything. Most elevator pitches are neither.<p>One of us (Liza) is a staff cartoonist for the <i>New Yorker</i>, while the other (Deb) is a mentor to many start-up founders. We got to talking about the problem of crafting a brief, …

The Art of Giving and Receiving Advice

Seeking and giving advice are central to effective leadership and decision making. Yet managers seldom view them as practical skills they can learn and improve. Receiving guidance is often seen as the passive consumption of wisdom. And advising is typically treated as a matter of “good …

Management

What Board Games Can Teach Business

Patrick Hruby<p>A board game is a tiny universe: The rules are the laws of physics or social norms, the board is the physical environment, cards often function as resources or catalysts, dice provide a dollop of randomness. And those little pawns? They’re you and me.<p><i>I’m gonna stick it to you, make you</i> …

Board Games

Mirror Test: How Do You Rebound From Career Setbacks?

Mindfulness Can Literally Change Your Brain

The business world is abuzz with mindfulness. But perhaps you haven’t heard that the hype is backed by hard science. Recent research provides strong evidence that practicing non-judgmental, present-moment awareness (a.k.a. mindfulness) changes the brain, and it does so in ways that anyone working …

Mindfulness

You’re Never Too Experienced to Fake It Till You Learn It

Novices emulate favorite bosses and colleagues in an effort to look and talk as if they know what they are doing — even when they have no clue. It’s how they develop and grow (just as children do, first imitating their parents, then their peers). But this natural — and efficient — learning process …

Leadership

Stop Enabling Gossip on Your Team

Every Friday, the CEO of a prominent tech company (I’ll call him Ken), gathers his troops in the courtyard of their campus for critical updates. The level of candor in these meetings is impressive but the most fascinating part — and what makes this company so unique, is the Q&A that follows. It’s a …

Management

How to Handle Difficult Conversations at Work

Difficult conversations — whether you’re telling a client the project is delayed or presiding over an unenthusiastic performance review — are an inevitable part of management. How should you prepare for this kind of discussion? How do you find the right words in the moment? And, how can you manage …

Self-help

Get the Boss to Buy In

An engineering manager at an energy company—we’ll call him John Healy—wanted to sell his boss on a safer and cheaper gas-scrubbing technology. This might have been an easy task if his boss, the general manager, hadn’t selected the existing system just a year before. Instead it was, in Healy’s …

Management

The Type of Innovation That Builds Nations

Innovation drives economic growth.<p>This logic has risen to dominate the discourse in development circles, with government leaders, policy influencers, and development-minded business leaders fully embracing innovation as a panacea for unemployment and economic underperformance. Looking back on 2014, …

Innovation

The Authenticity Paradox

Authenticity has become the gold standard for leadership. But a simplistic understanding of what it means can hinder your growth and limit your impact.<p>Consider Cynthia, a general manager in a health care organization. Her promotion into that role increased her direct reports 10-fold and expanded …

Leadership

Corporate Empathy Is Not an Oxymoron

In a transparent world dominated by social media, corporations are feeling the need to become truly responsive to the needs of their customers and employees. The corporate world is an increasingly immediate, intimate, and interactive space. The call for companies to engage in authentic dialogue is …

Customers

How to Tell a Great Story

We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you …

The Former CEO of Ogilvy & Mather on Personal Branding

Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years. When she joined the agency in 1971, she was one of few women in the advertising field. Twenty-six years later, having steered successful branding efforts for clients such as IBM, Ford, American Express and Unilever, …

Why Managers and HR Don’t Get Along

Have you ever noticed how ambivalent line managers are about the Human Resources function? On one hand, most of them want their HR people to be involved in key strategic decisions; on the other, they want to make sure that whatever they do is not perceived as an “HR program.” Managers often rely on …

Lafley’s P&G Brand Cull and the 80/20 Rule

Declaring he’d cull up to 100 brands — many of which he’d acquired and developed — P&G CEO A.G. Lafley launches a “game changer” profoundly different than what he championed in his eponymous 2008 bestseller.<p>P&G is cutting its global brand portfolio by more than half. Instead of focusing on …

What's Your Cultural Profile?

The Best Leaders “Talk the Walk”

One of the most ubiquitous aphorisms in business is that the best leaders understand the need to “walk the talk” — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators …