Lynda Koster

466 Added | 1 Magazine | 9 Likes | 8 Following | 3 Followers | @lyndakoster | Experiencing life at the intersection of creativity, data and technology. Forever learning...

All the ways people freaked out about this insane Zuckerberg VR photo

A single photo can sometimes capture a moment, and our collective fears, in a thousand different ways.<p>Meet Mark Zuckerberg and his army of Gear VR-wearers.<p>It all started at this year's Mobile World Congress, during Samsung's Galaxy S7 press event Sunday evening in Barcelona. Each seat at Samsung's …

Virtual Reality

PepsiCo Exec Has Tough Words for Agencies

Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital …

Advertising

Scientists develop algorithm that lets artificial legs re-tune themselves on the fly

Powered artificial limbs are a marvel of engineering and like most fine pieces of machinery, these prosthetic pieces require regular maintenance. …

Prosthetics

Starwood Hotels Makes Customer Experience A Priority

If you’re looking for examples of companies that understand the power of social customer service, look no further than Starwood Hotels. This hospitality company embraces social customer service and has scaled their program in an admirable way. They are one of the few companies that leverage social …

Customer Experience

7 lessons learned from organizing a hackathon

We have been running a successful business for several years now. Our company has a wonderful portfolio of successful clients, a growing team of highly talented people and a market position that strengthens every year.<p>However, from the start we have seen the same problems pop up in our market over …

'Uberisation' of economies pinching state tax revenues

The so-called "Uberisation" of commerce is both rising in volume and spreading across an ever-larger number of sectors -- ranging from apartment, car and power tool sharing to money lending and food services.<p>Increasingly popular trade directly between individuals is challenging the paradigm of …

Power Tools

7 habits of exceptionally successful remote employees

I am an extrovert. I gain energy from being around others and thrive on communication. So when I first considered joining a fully remote team, I was hesitant. Working from home was a new frontier for me – one that I was unsure I would like.<p>When I accepted my role at Aha! I found out I was not …

Man Asks Kickstarter for $20,000, Gets Over $9 Million

Aya Brackett—Nest<p>DJI<p>Apple<p>Osmo<p>Tesla<p>Jawbone<p>Square<p>Hasbro<p>Oculus VR<p>Qualcomm

Kickstarter

Teens aren't interested in your big TV

Mobile and on-demand viewing continues to draw younger audiences, according to latest Ericsson survey<p>On-demand viewing has soared in recent years, according to a new report from Ericsson, with consumers spending an average of six hours per week watching on-demand movies and TV shows. That figure …

Televisions

Consumer Survey Reveals the Efficacy of Inbound vs. Outbound

We've all heard the decades-old myth that the average consumer is bombarded with up to 5,000 ads a day. But if someone wanted to, he or she could get …

‘Mr. Robot’ Rewind: Perfect techie atmosphere despite no hacks in Episode 9

<b>[Spoiler Alert]</b> <i>This article may spoil some of the surprises from Mr. Robot episode nine. With all the twists in this series, you’ll definitely want</i> …

TV

Bringing Mobile Moments to the Enterprise

According to Gartner last month, “By the end of 2017, market demand for mobile app development services will grow at least five times faster than …

Mobile

The New York Times Built a Bot to Predict Popular Stories

The New York Times aims to predict which stories will do well on social media with a bot that runs within popular messaging app Slack.<p>This new tool …

Facebook introduces virtual personal assistant

Apple’s Siri may soon have some serious competition.<p>Facebook said Wednesday that it has begun testing a personal digital assistant powered by both human and artificial intelligence that can help book appointments, make purchases and deliver information.<p>The company calls the virtual assistant M. It …

How to Avoid Marketing Automation Disaster: 6 Essential Pre-Planning Steps

As sales cycles increase and buyers become more informed, marketing automation is on the tip of the tongue of almost every marketer you talk to …

Marketing

The founder of Google's top secret project lab has a new plan to double the world's GDP

His efforts turned into Google X, the secretive "moonshot factory" that has produced some of Google's most technically ambitious projects like self-driving cars, smart contact lenses, Google Glass and internet bearing balloons.<p>But after guiding Google X through its early years, Thrun relinquished …

MOOCs

Why micro-interactions are the secret to great design

It’s likely that you started your day with a micro-interaction. By turning off the alarm on your mobile phone, you engaged with a user interface in a single moment.<p>You will continue to engage throughout the day in these moments with your digital devices. Each one is a micro-interaction. Each one is …

Adobe launches new tools to make video content shoppable

Adobe has launched Shoppable Video authoring and publishing tools as part of its Experience Manager.<p>The new tools will allow consumers to click on the products shown in videos and purchase them, making it easier for marketers to make instant sales.<p>As well as making content shoppable, links can be …

Collaborate for Real

Tom Froese<p>As business buzzwords go, “collaborate” and its derivatives are surely modern favorites. Applying for a job? Emphasize your collaboration skills. Courting customers? Promise a collaborative relationship. Wooing new hires or investors? Talk up your collaborative culture.<p>Academics, …

Management

The State of Video Advertising and the Role Facebook Plays

As the consumption of video continues to skyrocket across the leading social media platforms—especially on Facebook, where they’re clocking 4 billion …

Digital Advertising

8 of our favorite startups from 500 Startups’ 13th batch

Check off another demo day by startup accelerator 500 Startups.<p>At the Computer History Museum in Mountain View, Calif., 42 startups — a mixture of early-stage and post-seed level — made their pitch in front of a room filled with investors. VentureBeat attended the event, and here’s our list of …

Sundar Pichai new CEO of Google, 'Alphabet' takes broader role

Google has announced a dramatic reorganisation of its business: Sundar Pichai will be the third CEO of Google, but the company will be moved under a …

Android News

Watch Out GoPro, This Camera Promises To Edit Your Video For You

In April 2012, Bruno Gregory was cycling through the Berkeley hills with a friend who was visiting from his home country of Brazil. An avid rider, the then 33-year-old Gregory suggested that they take his little-used GoPro and strap it to his friend’s bike to capture their scenic trip along a …

Videography

Among the States, Self-Driving Cars Have Ignited a Gold Rush

Whether it is fuel savings, safer commutes or freed-up time behind the wheel, motorists have many reasons to embrace self-driving cars.<p>But another group is just as eager to see these vehicles on the road: politicians.<p>Lawmakers from California, Texas and Virginia are wooing the autonomous-car …

Autonomous Cars

19 innovative startups set to revolutionise marketing

Unilever has set up a programme that helps brands engage with startups to run trial projects and provide mentoring.Launched in 2014 The Unilever …

Marketing

Blockfeed App Surfaces Hyper Local News

The death knell has been sounded for local journalism at regular intervals during the digital era. Craigslist ate classifieds and gobbled up the local newspaper’s business model in the process. Then social media served up a free stream of gossip from your social circle and interest groups, pulling …

Journalism

Sprig is the latest on-demand service to reclassify its workers as employees

San Francisco-based organic meal delivery service Sprig is undergoing a big change — both in looks and in practice. The startup, which serves the San Francisco area as well as Palo Alto and Chicago, has undergone a brand refresh today online as well as iOS and Android, and will switch all of its …

Y Combinator-backed Bitcodin turns your films into ‘Netflix-quality’ video

If you’re a developer, agency, or online video platform that lets users upload video content to share with their friends, one of the things you may worry about is how to make sure that it’ll render in high quality and also encode at a rapid pace. Should you be encountering this problem, Bitcodin …

That 'Useless' Liberal Arts Degree Has Become Tech's Hottest Ticket

In less than two years Slack Technologies has become one of the most glistening of tech’s ten-digit “unicorn” startups, boasting 1.1 million users and a private market valuation of $2.8 billion. If you’ve used Slack’s team-based messaging software, you know that one of its catchiest innovations is …

San Francisco