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Top 10 Ways Local Business Owners Botch the All-Important Homepage, and How You Can Get Yours Right

It’s a shame so many business owners spend more time chasing shiny new objects than they do nailing the fundamentals.Mess up your homepage and your …

How to Rank in Cities Where you Don’t Have an Address

The post How to Rank in Cities Where you Don’t Have an Address appeared first on Whitespark.

What Percent of SMBs Are Willing to Pay Yext’s $500 Annual Fee?

Yext has a range of business listings management plans — from $200 to $1,000 per year. At the top level you get reputation management as well. The …

Why Did Google Remove Some of My Reviews?

The post Why Did Google Remove Some of My Reviews? appeared first on Whitespark.

Social Media Now Has Highest Demand Among SMBs

I’m fascinated by small business (SMB) perceptions of digital media and which ones they think are most important or valuable.Roughly a year ago we …

The Yext IPO and the triumph of local SEO

Yext’s successful IPO several weeks ago represents a kind of triumph for local SEO. Despite the fact that Yext now calls itself a “Knowledge Engine,” …

Best Searches Now Default to +4 Star Listings in the Local Pack & Increased Granularity

Two interesting developments in the Local Pack today. Joy Hawkins, (via Dave DiGregorio) pointed out that “Best Keyword + City” searches now return …

Location Data for Brands: ‘Alternative Facts’ No Longer

As the proximity industry grows, it’s important for brands investing in location and proximity to understand the differences between the various data …

Yelp Provides Embed Code for Showcasing Yelp Reviews on Your Site

Last summer, Yelp quietly started providing embed code that you can use to stick any customer’s Yelp review on your site.As closely as I monitor …

Your Google My Business Page in 2017: How Hard Is It to Mess Up?

Google’s local-business pages of yore offered many ways to blow up your rankings – in the good sense or the bad sense. Lots of customizable fields …

Discover the Best Local Search Ranking Factors

Getting a local business to rank high on search engines is getting more difficult. More and more local businesses recognize that they <i>need</i> to optimize …

How Does Google Determine the Authority of Local Entities?

<i>In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local</i> …

Updated Google My Business guidelines disallow virtual offices as service-area businesses

Google has recently updated the Google My Business guidelines to state that virtual offices are not considered service-area businesses and that you …

Google iOS app gets new local search filters, more AMP support & Gboard access

6 business types that reap the most reward from local SEO

Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search …

Top Local SEO Blogs 2016

When you’re an SEO professional, knowledge is power (and a necessity!) The search industry changes so fast, and if you’re going to be successful you …

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

Maybe it takes a bit of daring to forecast local search developments in quarters 2, 3, and 4 from the fresh heights of Q1, but the Moz team thrives …

Foursquare Analysis Shows Where Customers Go When Retailers Close

Retailers are off to a bumpy start this year, with some of the nation’s largest brick-and-mortar chains announcing plans to shut down certain …

Local SEO in 2017: 5 simple ways to dominate local search

New to local search? Wondering where to start? Columnist Sherry Bonelli offers five tactics to help you kick off your local SEO campaign. The post …

Google Launches Hotel Rich Cards

A few months ago, Google launched AMP based hotel listings via carousel in the mobile search results. Now, Brad Brewer who follows these hotel …

Data Modeling

Google Local Panel Business Owner Promotions Box

Mike Blumenthal posted on Twitter that Google is showing a new feature for at least one business in their local knowledge panel box. This feature …

Google My Business Photos 3.0 Launches

Google has significantly upgraded the interface and functionality of the photos section within the My Business Dashboard. The new interface replaces …

Relationship between Local and Organic SEO: a Simple Diagram

Too few people realize that local SEO is mostly organic SEO plus a few other moving parts. I (and others) have found that without also doing what it …

Google Horizontal Scrollable Local Pack Ads

Google seems to be testing yet another format for the local pack ads. @SilverbackStrat shared a screen shot with me showing a local ad pack which …

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softwareadvice

Get it together<p>World domination 101. Get Infusionsoft. Put all your customer information in one place. Effortlessly interact with your customers.<p>Get …

Video: Last Week In Local – January 16th

Join Local U for our second public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the …

Bricks & Mortar Stores Getting New Local 3 Pack Treatment at Google?

It appears that Google is either broadly testing or perhaps rolling out (or maybe they did this last week and I missed it) a more visual 3 pack with …