kali robaina

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How Social Media Moves Consumers From 'Sharing' To 'Purchase'

Vision Critical’s recently published study, <i>From Social to Sale</i> provides some answers to exactly how a company’s social media strategy could be tailored to drive sales. Using interviews from almost 6,000 participants, the company evaluated social media purchasing against participation in Twitter, …

22 Signs You're Stuck Between Gen X And Millennials

You're not Gen X, but you're not Gen Y either. Here's what it's like being caught in between two generations.

19 Perks Of Being A Barista

Death before decaf.

Sculpt a Better Butt

Firm your rear and flatten your abs with these 10 easy, effective exercises<p>You're always busting it, saving it, covering it, or laughing it off, but how much time do you actually devote to sculpting your butt? Not enough.Pretty much anytime you're standing on two feet, your glutes and hamstrings …

The Best Way to Fuel Up Before a Run

Fueling your body with food and water before a big run is crucial to staying healthy and getting the most out of your workout<p>Head to any popular running path and you'll likely see packs of serious-looking striders weighed down by belts stuffed with sports bars and carb gels. Resist the urge to join …

Post Ratio Landing Page

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Fragrance Notes: Perfumes That Are Made in the U.S.A.

The French are extremely proud of their perfumery heritage—and for good reason (Chanel No. 5). But there's also a robust fragrance tradition being built right here in the U.S. of A., right now. Allow me to introduce you to three companies that are creating some captivating scents <i>chez nous</i>.<p><b>ABL</b> …

Is math real?

Here's a great video pondering the objective reality of mathematics, and running down all the different schools of thought on where mathematical …

How To: Contour Your Face

Birchbox staffer Deepica is a self-professed contouring addict. Watch her easy tutorial below to score a naturally sculpted-looking face with cheekbones that pop. All you need is a bronzer or foundation two shades darker than your skin tone, a highlighter, blush, and a great blending brush.<p>—Lorelei

Marilyn Monroe Thought Joe DiMaggio Was 'Great In Bed' (VIDEO)

We did always wonder about Marilyn Monroe's choice in husbands, particularly when it came to Joe DiMaggio. We will not go into the terrible details -- especially on what would have been Monroe's 87th birthday. But let's just say that he had a definite (and negative) opinion of his wife's work.<p>So, …

Sony Xperia ZR announced, allows underwater photography down to five feet of depth (video)

Sony's ratcheted up its water-resistant device tech a notch with the launch of the Xperia ZR, a new 4.6-inch, 720p Android smartphone that's waterproof to 1.5 meters (5 feet). Sony boasts that its new device will let you film your snorkeling adventures in full HD quality, with HDR in both video or …

Sony reveals prototype 13.3-inch e-ink slate with stylus, aims to put it in students' bags

Sony's no stranger to the odd e-ink device, but its latest prototype creation isn't targeted at the bookworm, it's intended to educate. The e-paper slate is quite a lot bigger than most tablets, let alone e-readers, sporting a 13.3-inch screen (1,200 x 1,600) to match the standard A4 size of …

How To Curl Lashes (the Right Way)

As a boy, I always took my mom’s lash curler from her vanity and curled my own lashes. One of the reasons I fell in love with makeup was because of …

Apple can decrypt iPhones for cops; Google can remotely "reset password" for Android devices

Apple apparently has the power to decrypt iPhone storage in response to law-enforcement requests, though they won't say how. Google can remotely …

How to Get Rid of Dark Circles