Luke kintigh

82 Flips | 1 Magazine | 85 Likes | 1 Following | 29 Followers | @lukekintigh | Intel Global Content Strategist, New Father, Oregon Duck Fanatic, Outdoorsmen & Cat Lover

How brands can move beyond content marketing

<b>Why the indifference?</b><p>In 2012, the UK marketing industry spent over £17bn collectively on communicating its messages and brand stories – but recent statistics show 80% of a brand's buyers know little or nothing about that brand. As marketers, it's easy to forget how little time people outside the …

15 Key Learnings From 15 Years of Content Marketing

In this presentation I elaborate 15 learnings of pragmatically deploying 15 years of content marketing. Read my five take aways, five challenges and five tips to get started with content marketing in the business context.

The Content King Declares The Blog's Dead

You may not have heard of Shane Snow yet, but in his area of expertise (content marketing) he is already a rock star. Last year he made Business Insider’s Silicon Alley’s “100 Coolest People in Tech” list, and was named one of Inc. Magazine’s 30 Under 30.<p>Shane runs Contently, which is a web-based …

Taking Content Marketing To The Next Level: 2014 Predictions

<b>What Is It And What Does It Look Like Next Year?</b><p>Content marketing is about consistently creating valuable and relevant branded content for a specific audience that keeps them engaged through all stages of the buying cycle in order to build trust, foster deeper relationships, and generate more leads.<p>…

Where Will Content Come From in 2014?

Everyone is talking about content marketing. If you are new to content marketing, you are already late to the party and have a lot of catching up to do.<p>Here are a few ideas for generating content for 2014<p><b>1. Short form videos</b>: Video content is on the rise. Tablets and availability of high-speed …

How To Put the Strategy Back in Your Content Marketing Strategy | PDF

How’s Your Strategy Look? A 10 Step Guide to Help You Put the Strategy Back in Content Marketing Strategy<p>Printable PDF of a Content Marketing …

How Native Advertising Will Change in 2014

Native advertising was all the rage this past year, as online publishers and marketers grappled for new (or repackaged) ways to get the attention of …

Digital Advertising

The Content Marketing Forecast: 10 Predictions for 2014

2013 was the year of Red Bull. At every marketing conference, not a panel went by without a shout-out to the content marketing geniuses based in …

Why micro-content is big business

Mobile video is changing the content industry from the ground up, from creators to advertisers, from interaction to infrastructure. I spoke to some of the people making big business from small content.<p>"We have a long history of technology influencing the content that's created, its always been that …

Content Marketing: 97 Tips For Better Ideas, Strategies & Results

Read Edward De Bono’s books. He pioneered the term lateral thinking, and is generally considered the godfather of creativity and idea generation.<p>Go …

How to consistently produce amazing content?

We all aim for great content. Bloggers, SEOs, content strategists, marketers, small business owners - we all want to add value to our readers with …

5 Businesses That Rock Content Marketing

Content marketing is definitely on the hot list of buzzwords these days.<p>Pop-up ads are out. Responsive websites are in. Traditional, static forms of …

8 Ways to Create Share

Social-SEO (the idea that social signals help improve a company's placement on the search engines) is an idea that is gaining speed. Many believe …

Why Insourcing is the Next Social Media and Content Marketing Trend

photo from bigstockphoto.com<p><b>Social media and content marketing are in the middle of an arms race.</b> Channel and opportunity proliferation combined with …

Infecting An Audience: Why Great Stories Spread

In the second of a two-part series, Jonathan Gottschall discusses the unique power stories have to change minds, and the key to their effectiveness.<p>In his 1897 book <i>What is Art?</i> the great Russian novelist Leo Tolstoy defined art as “an infection.” Good art, Tolstoy wrote, infects the audience with …

The Science Of Storytelling: How Narrative Cuts Through Distraction Like Nothing Else

In the first of a three-part series, author Jonathan Gottschall discusses the science of storytelling–not just escapism, stories have real power to hold human attention and shape our thinking.<p><i>Note: This article is included in our year-end storytelling advice round-up.</i><p>Humans live in a storm of …

Clint Eastwood

Joe Pulizzi, Author at Content Marketing Institute

The Top 7 Content Marketing Trends That Will Dominate 2014

Whether you realize it or not, chances are your business is already using content marketing as part of your overall marketing strategy.<p>With content marketing being arguably the most critical piece of an inbound marketing strategy, and with an estimated 60% of businesses employing some form of …

Why Brands Struggle With Content Creation

This is the era of content. Top marketers like Ford’s Jim Farley have eyed it as one of their major challenges. In a way, this is nothing new. After …

Marketing

Small Business Blog - Yahoo Small Business

What’s more likely is that a prospective customer will start their for a business like yours by opening their laptop or pulling out their phone …

Small Business

The 10 Commandments of Content

Scott Donaton, who’s been an chronicler, judge, and creator of brand content, shares lessons of downright biblical importance for brands looking to connect with people through stories.<p>The challenge is clear by now: Intrusive, interruptive, self-centered marketing no longer works the way it once …

How To Spot The Best and Worst Content Marketing Strategies

by Adrian Parker on Sep 02, 2013<p>See top industry experts speak at <b>Social Fresh 2018</b> / Dec. 5-7<br>Where social marketers go to get inspired. Speakers …

Brands Should Stop Trying to Be Publishers

If buzz implies truth, then there is no doubt about it: Every brand must be a publisher. It's the mantra for advertising in this social age.<p>If you …

Marketing

Content Marketing: A Truly Winning Difference - Copyblogger

In the 1920s, Schlitz beer went from fifth in the market to a tie for first. All because a sharp copywriter named Claude Hopkins highlighted their …

Marketing

The Ultimate Guide to Writing Irresistible Subheads

<i>Note from Glen: You know a post is truly valuable when it remains useful long after publication. Gary’s post is a perfect example — I refer writers</i> …