The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s
Free, user-friendly blogging software has turned the Web into a virtual soapbox. But for everyone from lone individuals to small business owners to chief executives, writing a successful blog is about
1. Millennials are rejecting a strategy Coach, Abercrombie & Fitch, and Michael Kors have relied on for years. Young people are ditching logos. 2. Celebrities are making up to $300,000 a day on Instagram.
Project management is a tough but rewarding career. To do it well takes skill, experience, and skills you probably didn’t even think you would need, like psychology and salesmanship. Great project managers
These companies illustrate what the future of the business looks like. 1. GoPro For letting everyone in on the extreme-sports video action. Few companies have built their brand identity on the back of
Opinions expressed by Entrepreneur contributors are their own. If you are not using the SlideShare social platform to promote your company you are missing out on one of the business world’s best-kept secrets.
London was never a particularly cheap place to live – in fact, Rightmove’s figures suggest that the average asking price of a property in London has risen by £80,000 since the start of 2014. As a result,
There’s no Superman versus Iron Man face-off between questions and answers over which is the better tool for innovation. But if there were, questions would be winning. Questions ignite imaginations, avert
An effective team is a powerful thing. Many of us have participated on teams where the members complement each other, trust each other and find ways of working that are not only effective, but also enjoyable.
Running a newsletter can be difficult. You put so much energy into getting people to sign up that a couple of unsubscribers may just ruin your day. Clearly, there’s a reason people unsubscribed from your