Luís Guimarães

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6 Digital Marketing Trends That Will Explode Your Brand Awareness in 2018

You need to become omnipresent and top of mind.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Online marketing has changed a lot over the last few years. The paradigm has shifted, and what worked for you last year won't work for you this year. What got you to this point won't get you …

Marketing

A Data-Driven Approach To Maximizing Your Content Reach on LinkedIn

LinkedIn is, according to Wikipedia, a ‘business and employment-oriented social networking service’.<p>Hmmm… now that doesn’t sound very warm and …

Marketing

Read our featured insights

March 2018 – Disruptive times call for transformational leaders with a knack for addressing complex problems. To navigate effectively, we must learn …

Innovation

Programa de marketing por e

Uma plataforma única de Marketing On-line para fazer com que seus negócios cresçam<p>Marketing por e-mailCrie e entregue e-mails atrativos que ficam …

Marketing Automation Will Put Your Email Marketing On A Targeted Track

Marketing automation allows companies to get the most out of their email marketing efforts by automatically targeting messages around where the …

Marketing

5 Marketing Automation Tips for Small Businesses

Most small businesses that consider employing marketing automation have concerns about the budget, time and effort. Does it pay off? 79% of your …

Marketing

Increase Your Email Open Rates with These 23 Swipeable Templates

Writing the Perfect Subject Line<p>Your subject line has exactly the same purpose as a movie trailer.<p>It’s there to convince your audience to open and …

Marketing

Speed Up Product Adoption with Marketing Automation

How to get More out of Your Marketing Automation Software<p>As software owners and creators, we have entered into a really cool season. Software has …

Do You Have These Tools in Your Marketing Toolbox? | SEJ

Stop for a moment and think about the tools you’re using to market your business. When was the last time you looked into whether or not they were …

6 Dos and Don'ts of Winback Campaigns

It’s a marketer’s worst nightmare: for whatever reasons, a once active customer has stopped engaging with your brand entirely. Maybe it’s been over …

Marketing

How to Make Money as An Amazon Affiliate

Earlier this week, a newer blogger asked me how to make money as an Amazon affiliate.<p><i>Note: This post contains affiliate links.</i><p>It reminded me that …

null | Inc.com

Linkedin has been a big deal for quite sometime now but when Microsoft announced their 26 billion dollar acquisition, the social media site jumped to an entirely new level.<p>For Microsoft, the deal is very logical. Commenting on the acquisition, Microsoft CEO Satya Nadella told WSJ "It's really the …

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The 11 Best Social Media Automation Tools For Content Marketers

Social media is all about being quick and responsive these days.<p>If you want to save your time while working on your digital marketing strategy, then …

Marketing

6 Ways to Significantly Boost Your Sales With Digital Influencers

There comes a time in every savvy business owner’s life when they know they must step up their social media presence.<p>It should already be a given …

3 Simple Ways Content Can Boost Your Sales And Increase ROI

It’s the end of November, which means you’re probably setting your content marketing budget for next year, and your team is working on an actionable strategy to maximize that investment. You’re about to put a pretty penny behind a plan that can yield substantial long-term marketing ROI — if you …

Marketing

Tiger Woods Picks Up New Sponsorship from Monster Energy

Tiger Woods is set to play his first competitive rounds of 2016 this week, and he's expected to have a new logo on his golf bag.<p>ESPN's Darren Rovell …

Top 50 Ways To Build Quality Backlinks

A month ago, I’ve written and shared — <b>7 Great Ways To Build High Quality Backlinks</b>. But as you know, there are more than just <b>7 ways</b> to build …

Marketing

Transition to omni-channel retail: 4 key steps

<i>With knowledge from 100s of implementations of omni-channel solutions for retail, I wanted to share a few thoughts on the best practices we have</i> …

Teslasuit: This Full Body Suit Lets You Feel Virtual Reality

Virtual World<p>The ‘Teslasuit,’ a wireless suit created by a UK based company, claims that their invention can allow users to feel sensations in the …

Virtual Reality

7 Brilliant Examples of Brands Driving Long-Tail Organic Traffic

There’s no doubt that long-tail keywords are popular among content marketers, bloggers, and SEOs. The reason for that is simple: consumers are using …

How to Re-Engage Inactive Subscribers on Your Email List

Let’s say your email campaigns have open rates of about 25%. Is it the same 25% of the people on your list opening the emails every month? Do you …

Here Are 9 Eye-Opening Digital Marketing Stats From the Last Week

There was a great variety of digital marketing stats bubbling to the surface in the last week, and here are 9 that we found most compelling:<p>1. Ah, …

Advertising

7 Predictions for Email Marketing in 2016

The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a …

Marketing

22 Top Tips to Effectively Raise Your Profile on LinkedIn | Inc.com

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.<p>Even though you're busy, LinkedIn is one place you can't forget. The more you put in, the more you'll get out of it.<p>Here are 22 top tips to effectively boost your LinkedIn profile.<p>1. Must Do: Keep Your …

Thought Leadership

Is Email Marketing Dead and Can it Make You Money? | Inc.com

In today's world of overcrowded inboxes and spam filters, many businesses often wonder if email marketing is still worth the investment. Regardless of your industry, the right strategy and content can make the difference between mail being trashed or transformed into a profit.<p>I recently sat down …

Marketing

7 Statistics That Prove Email Marketing Isn't Dead

When it comes down to it, consumers still derive tangible benefits from email, and marketers still get a real payback.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>“It’s obvious email marketing is dead.”<p>“The days when AOL advertised ‘You’ve got mail!’ are long over.”<p>It’s hard to …

Marketing

Email is not Dead

| Last updated: April 2018<p>Email facts<p>There are over <b>6.32 billion email accounts accounts</b>. This figure is predicted to reach <b>7.71 billion</b> by 2021 which …

Marketing

Career-Crushing Mistakes You're Making on LinkedIn

<i>By: Lee Breslouer</i><p><i>Credit: Shuttershock/Jennifer Bui/Thrillist</i><p>Contrary to popular belief, LinkedIn isn't a company that exists to fill your spam folder with "invitations to connect" with people you barely know. In fact, you can utilize LinkedIn as a way to find a new job, expand your professional …

Employment

The Importance of Segmenting Your Email Lists

You may have been segmenting your lists throughout the year, but the end of the year is the perfect time to reevaluate your email lists and make sure …