Luis E Galarza

3,299 Flips | 16 Magazines | 2,657 Likes | 2 Following | 146 Followers | @luisegalarza | Local Marketing Voice, 507 Lancaster Street, Leominster MA 01453, 978-425-1422 www.LocalMarketingVoice.com

How to become a LinkedIn influencer

Here’s where to start if you want to build your following and raise your status on the business social media platform.<p>Jim Keenan says he’s probably on LinkedIn more than he should be—at least a few times a day. But if the measure of where professionals should spend their time is looking at what …

Christmas Eve

If No One Is Engaging With Your Marketing, You Should Do This

Sometimes, being 'professional' is not what's best for your business.<p>6 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>The first time I posted content online, I did the professional thing and played it safe -- and it got me nowhere.<p>The response to my content was dismal. Hardly …

Marketing

Instagram: Here’s How to Share Someone’s Post to Your Story

Earlier this year, Instagram launched the ability for users to share other users’ posts to their Instagram Stories as stickers. Our guide will show …

Advertising Industry

How Amazon Pulled Off Its Biggest Delivery Ever, a Masterpiece of Buzz Marketing

Most marketers who want to generate buzz, especially for a one-time event like a movie premiere, are looking to get the most eyeballs as fast as …

Jurassic World

How blockchain will transform the e-commerce industry over the next few years

Blockchain technology should be considered the most disruptive technology invention of the fourth industrial revolution. The world has never seen a technology as powerful as blockchain technology and it could potentially impact all sectors of the economy complete will transforming it through top …

Blockchain

6 Facebook Advertising Mistakes Every Marketer Makes

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers …

Social Media

Infographic: What Advertisers Should Know About Marketing to Fathers

Fathers are a unique and often overlooked demographic when marketing decisions are made. A recent study conducted by MDG Advertising revealed …

Advertising Industry

Four steps to prepare your SEO strategy for voice search

SEO has always been a changing landscape.<p>All Google has to do is introduce a new set of tags – like schema – in order for technical SEOs to …

Google Assistant

Make extra money with one of these 14 digital side gigs

This article is reprinted by permission from NextAvenue.org.<p>Looking to make some money or start a side project? The internet is full of voices …

Digital Marketing

5 Ways Your Presentation Visuals Are Failing You

You can be the best public speaker in the world, but if you don't incorporate visuals wisely, your presentations are likely to flop--again and again.<p>One of my favorite TED Talks is David McCandless' "The Beauty of Data Visualization," in which he argues for the incredible power of beautiful, …

Public Speaking

Google pledges not to develop AI weapons, but says it will still work with the military

The company has released much-needed guidelines on its approach on AI research<p>Google has released a set of principles to guide its work in artificial intelligence, making good on a promise to do so last month following controversy over its involvement in a Department of Defense drone project. The …

Artificial Intelligence

How To Make The Most Of Social Media Marketing

<i>How can I do social media marketing? originally appeared on Quora:</i> <i>the place to gain and share knowledge, empowering people to learn from others and better understand the world</i>.<p><b>Answer by Frits Habermann, PicMonkey CEO and lifelong photographer, on Quora:</b><p>Social media helps grow your business because …

Social Media

5 Mistakes Small Businesses Make That Cripple Their Social Media Advertising ROI

Facebook’s earnings report for the first quarter of 2018 surpassed all expectations. The social giant reported $4.99 billion in quarterly profits and …

Small Business

How to Drill Down Into Your Buyer Personas to Create Hyper-Targeted Content

Sometimes you intend to have your product appeal to one group; but then another group you hadn't expected loves it, too. Time to add to those buyer personas.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>When my team and I built the corporate email look-up service Voila …

Marketing

The Cult of Peloton: Reinventing the Fitness Industry, and Becoming a Microcultural Phenomenon

Until a month ago, I had never taken a spin class. While friends and colleagues made regular pilgrimages to boutique fitness studios like SoulCycle …

Advertising Industry

How to Win over Critics and Get People to Love Your Ideas

Get people onboard and get going.<p>One of the skills I've had to develop over the years is the ability to influence people to embrace and accept dramatically new and unfamiliar ideas. In my first career as a designer, I've learned it is best to have at least three solutions for consideration, not …

Text Messaging

To write better, edit out these filler phrases

The biggest improvement in my writing skills happened when I became an editor.<p>Writers are often too familiar with their own ideas to spot mistakes …

Creative Writing

6 Income Streams You Can Create in the Corporate Consulting Space

Corporations have billions budgeted for consultants.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Last year, according to Bloomberg, corporations paid outside consultants $39.3 billion dollars. Corporate consulting is one of the highest margin business opportunities …

Small Business

After Facebook and Snapchat, What's Next for Social Media Marketing?

Recent changes to the platforms mean marketers need to adjust their strategies.<p>3 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>We’re in an interesting time, to say the least, for social media marketing.<p>Today, for most large brands, small businesses and creators, it’s hard to …

Social Media Marketing

Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their business model is “too different” or “too unique” for internet marketing. In the following article, I …

Marketing

Why Business Owners Need to Leave Facebook Right Now

It's suicidal to market your business on a platform that can cease to exist at any given moment, including any social media platform. Here's why.<p>In an effort to fight the proliferation of fake news on its platform, Facebook has announced steps to stop the spread of misleading content on its …

Customers

It Is Never Too Late to Learn These Top 7 Powerful Leadership Habits

No matter what type of organization or industry you're in, it's possible to become a more effective leader, inspiring your people to give their very best every day of the week.<p>A lot of time, energy and money has been spent in the study of leadership. Even with all the studies, there is still little …

Employment

How Facebook Marketing is Changing (And How to Be Prepared)

<i>Too busy to read? Just click the play button below to listen to this post.</i><p>Facebook, as a platform, is barely recognizable from the social network …

Marketing

How One Provocative LinkedIn Post Can Transform Your Career

Your opinion could be your most powerful tool.<p>9 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>"What if this plane goes down?"<p>Marcus A. Murphy sat down in his seat, anticipating a relaxing, yet productive flight on his way to San Francisco. Suddenly, the conversation in the …

Selling

Three Signs Your Business Idea Is Worth Pursuing

Need a business barometer? Look for these three indications that your business idea really is a "can't miss."<p>"Following your heart" will only get you so far in business. Most entrepreneurs open a business in an area they're passionate about, but the chance of failure is high. In the U.S., the …

Business Strategy

5 Social Media Marketing Practices That Are Dominating 2018

Digital content marketing is reaching maturity. Companies have a pressing need to ensure that their content marketing strategies and campaigns keep …

Marketing

Elon Musk’s ‘time blocking’ method: How to manage time effectively even if your schedule is hectic

Elon Musk is possibly the busiest man on earth right now.<p>The billionaire founder and CEO of Tesla and SpaceX, usually spends up to 100 hours a week …

Time Management

This Teen Social Media Maven Joined Instagram When He Heard His Sister Had 1,000 Followers. Now, He Has Millions of His Own.

Declan Mortimer's journey provides key lessons for entrepreneurs of any age.<p>4 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Never let anyone tell you how to live your life. That was the biggest lesson that teenage entrepreneur Declan Mortimer’s parents taught him growing up …

Entrepreneurship

Look Out, Amazon, Here Comes Google

I’m a huge Amazon fan. It is one of my very favorite companies to write about and buy from. It is arguably the most convenient and easiest company on the planet to do business with. Its customer service is a force to be reckoned with, and its thirst to be innovative has changed the retail world, as …

eCommerce

One Thing I Regret Not Starting Sooner as a Photographer

What if I said there was something more useful for our photographic careers than any social network we've ever been on? With the ability to reach …