luis.carranza

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The Social Media Analytics Showdown: What You Can Track and How

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You need three things to create good campaigns and engage with fans on social media: good content, a steady stream of good content, content intelligence.<p>Every minute, we see a heavy downpour of social media messages, like millions of …

9 Simple Steps to a Successful Discovery Meeting in Sales | Inc.com

There are two basic ways to go about sales--the easy way or the hard way. That might sound overly simplistic, but it's true. Far too many salespeople overcomplicate selling, constantly changing their approach to try some fancy new technique to close more sales.<p>But in the end, it's the simple, …

Business Strategy

5 Reasons Why Dialing Is Still The Best Way to Make Dollars | Inc.com

Looking for a way to sell more? Stop focusing on everything digital. Is your web presence important? Sure. Are you ubiquitous on social media? Congratulations. Are you employing some great automated email campaigns to keep your customers in the know? Fantastic. But most importantly, are you picking …

Customers

The Art of the Follow-Up

Completing a deal requires persistent content that is never annoying but can't be politely ignored.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Given how important good selling techniques are to driving revenues, I am shocked how many entrepreneurs and salespeople are just bad at …

6 Tips for Selling in the Age of the Connected Customer

The role of sales is experiencing a renaissance. Everything that is old is having a “rebirth.” And everything that is new is happening at such a rapid pace, it is hard to keep up. The way customers buy is changing more than ever before, and because of that we must evolve our approach to sales …

Still Don't Believe In Influencer Marketing? Amazon Just Showed Us The Future | Inc.com

Many people don't know that behind Amazon's brilliant marketplace is an army of affiliate links from websites all over the world. It is a key pillar in how they drive traffic and sales.<p>If you don't know what an affiliate link is, it's a link that tracks where the traffic is coming from and rewards …

Marketing

4 Common Mistakes New Managers Can Avoid | Inc.com

At a fast-growing company, it's easy to find yourself thrust into a managerial role without a fully developed skillset. It's the reason so many new managers struggle to find their footing in leadership roles that frequently evolve.<p>As a CEO with more than 20 years of managing people under my belt, …

Leadership

Understanding Your Gaps: Why Some People Succeed and Others Don't | Inc.com

Do you ever wonder why some people succeed and others don't? We've all seen deserving people who never quite got things off the ground, and others who made it look easy. It doesn't always seem to make sense.<p>Over the past three decades of coaching top leaders and entrepreneurs all over the world, I …

Leadership

Balance Your Sales Quotas With Serving Your Customers: 6 Ways How.

Ah, the many obligations vying for your time! Correlated data trends, custom content and getting help with on-boarding are solutions.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Prioritization is an inherent part of B2B sales, and it raises two natural questions every salesperson …

Stop Selling Widgets, Start Selling Wisdom

When I previously wrote about the 1,024 different types of salespeople, one of the variables I talked about was the difference between selling simple products vs. selling ones that are much more complex and consultative in nature. I like to think of that as the difference between selling “widgets” …

Selling

YouTube Video SEO Essentials: 5 Metrics You Need to Track

Do you want to improve and grow your channel, but aren’t necessarily sure how to improve your video SEO? In this article, we'll cover the …

Selling

5 Key Tips to Improve Conversion Rates

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Mastering the art of the sale isn't just about enticing potential customers to engage with your business, but about keeping them moving down the sales funnel all the way to the contract’s dotted line. Within this sales funnel, many …

Pivots Are For Leadership -- Not Just Strategy

The entrepreneurial journey is not linear – and it’s certainly not easy. Because of this, it’s easy to go the wrong direction, make the wrong decision, or choose a faulty business strategy. Whether you’re a social entrepreneur solving community or social problems or an entrepreneur bringing new …

Leadership