Marketing Digital

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4 Ways to Use the Power of Story to Build Your Business

Every aspect of a brand's voice should be telling a cohesive story about its vision and purpose. Here's how to build that story into your current marketing efforts.<p>Authenticity is attractive. While most people are inherently suspicious of brands, 80 percent of consumers say that authentic content …

Branding

Report: Brands are falling for fake Instagram influencers

Fraud is becoming a real problem in influencer marketing, an industry that is valued at over $1 billion.<p>One way fraud often appears is through bots. …

Advertising Industry

Instagram Testing Livestreaming With Friends -- and Influencers

Users streaming video on Instagram Live will soon be able to add friends and other accounts to their digital broadcasts, a capability that could open …

Advertising

Newsletters Key For Native Digital Publishers To Reach Audiences

Beyond their websites, news outlets born online find email newsletters a necessary part of reaching their audiences, according to a digital news fact …

New research shows “digital natives” are no better at technology than the rest of us

Marketers and social theorists love to talk about digital natives. This group is supposedly a generation of early adopters under the age of about 35, uniquely adept at technology compared to their older counterparts. But according to a recent editorial in <i>Nature</i>, these digital natives are a figment …

Education

Companies Don’t Disrupt, People Do

<b>“Disruption isn’t just about products and services and companies. It actually starts with the individual.” —Whitney Johnson</b><p>Whitney Johnson was recognized as one of the world’s most influential management thinkers in 2015 by Thinkers50. She is best known for her work on driving corporate innovation …

Innovation

Why I Think Social Media Is For Branding and Engagement, Not Traffic or Revenue

<b>Social media is changing.</b><p>It used to be a one-to-many channel. Businesses would publish links, photos, and videos on Facebook, Twitter, and Instagram, …

Social Media Marketing

The Next Frontier Of B2B Sales Is Predictive Analytics

You don’t need to be a certified data scientist to see that data is playing a critical role in transforming businesses across every industry and niche in 2017. But beneath all this growth you can definitely find one particular concept: predictive analytics.<p>When you look at predictive analytics, …

Business Intelligence

A Strategist's Guide to Artificial Intelligence

Artificial intelligence is creating new approaches to business models, operations, and the deployment of people that look likely to fundamentally …

Intelligence

Skype Can Now Translate Your Voice Calls Into 10 Different Languages in Real-Time

<b>BREAKING BARRIERS</b><p>With the advent of the internet, there are fewer barriers to communication than ever before. Distance has basically become …

Space Station

Google now knows when its users go to the store and buy stuff

SAN FRANCISCO — Google has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores, the company said Tuesday.<p>The advance allows Google to determine how many sales have been …

Privacy

Brazil May Have the World's Biggest Destination Marketing Potential

Brazil is home to the largest rainforest on Earth. It has miles of sandy, deserted beaches, and stunning flat-topped mountains. It invented samba and …

Brazil

Does corporate storytelling work? Some mega-brands say no.

<i>By Mark Schaefer</i>With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an …

Digital Marketing

Demystifying the PageRank Algorithm

PageRank is arguably the most widely-utilized and influential algorithm in our modern day - chances are you use it tens of times every single day. In …

Data Science

Who needs media planners when a tireless robot named Albert can do the job? - Digiday

In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, but it wanted to push sales in the smaller size where the …

11 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more …

Digital Marketing

How Big Data Analytics Have Become Crucial for DSPs

Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of …

E-book sales plunge as people choose paper books

In the age of smartphones, iPads and Kindles, e-books seem to be the future. But for most readers, new data reveals, nothing beats the pleasure of …

Scott Galloway on the biggest thing in tech in 2017: Amazon could eliminate the existence of brands with voice technology

Scott Galloway is a marketing professor at the NYU Stern School of Business and the founder of business intelligence firm L2.<p>Galloway appears on this week's episode of The Bottom Line with Henry Blodget and explains how Amazon could eliminate the existence of brands with voice technology. The …

Five KPIs You Should Be Monitoring To Ensure Your Digital Strategy Is Working

With all the key performance indicators in the business industry, it can be hard to figure out which ones to focus on in order to effectively measure the success of your digital strategy. For starters, there are standard KPIs, which are the must-haves for any business. These then get broken down …

Digital Marketing

Snapchat is becoming a search engine

Facebook has spent the better part of a year copying key aspects of Snapchat’s products; now it seems Snapchat is returning the favor. The “camera company” announced today that it is revamping the way users search for Stories—the daily photos and videos that people and brands post to their …

Snapchat

How Augmented Reality Will Change How We Do Everything

You’re sitting in an Italian restaurant trying to figure out what to order — the risotto or the ravioli? Instead of just relying on the menu …

Comunicação e Segurança Jurídica na internet

A complexidade da comunicação nas plataformas digitais, o novo marco civil da internet e o desconhecimento da legislação trazem uma insegurança …

How Alibaba’s Jack Ma Is Building a Truly Global Retail Empire

Jack Ma is one of China’s richest men, with a fortune valued at nearly $30 billion. As executive chairman of Alibaba Group, he leads the dominant …

China

The Death of Advertising

And what will rise from its ashes.<p>“The biggest advertisers on television are cars; retailers; CPG companies, all of which have business models that …

Advertising

The long, weird history of companies that put your life online

And their tough, confusing path forward<p>When the first phone book was published in 1878, it had only 50 entries, giving subscribers the names of fellow citizens privileged enough to have a telephone. Today, the ultimate privilege is being unlisted — but thanks to a complex ecosystem of online people …

Privacy

The Future Of Native Advertising for Brands and Publishers

Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms.<p>Within the parlance of digital publishing, four prominent pillars have solidified their long-term presence. These include:<p>Display ads<br>• Video …

Mobile is not just a device, it is a lifestyle shift, claims P&G EMEA marketing exec

Consumer consumption and the evolving demand for all things mobile go hand-in-hand, according to P&G EMEA marketing VP Sophie Blum, with the …