Marketing Digital

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A Strategist's Guide to Artificial Intelligence

Artificial intelligence is creating new approaches to business models, operations, and the deployment of people that look likely to fundamentally …

Intelligence

Skype Can Now Translate Your Voice Calls Into 10 Different Languages in Real-Time

<b>BREAKING BARRIERS</b><p>With the advent of the internet, there are fewer barriers to communication than ever before. Distance has basically become …

Google now knows when its users go to the store and buy stuff

SAN FRANCISCO — Google has begun using billions of credit-card transaction records to prove that its online ads are prompting people to make purchases – even when they happen offline in brick-and-mortar stores, the company said Tuesday.<p>The advance allows Google to determine how many sales have been …

Privacy

Brazil May Have the World's Biggest Destination Marketing Potential

Brazil is home to the largest rainforest on Earth. It has miles of sandy, deserted beaches, and stunning flat-topped mountains. It invented samba and …

Brazil

Does corporate storytelling work? Some mega-brands say no.

<i>By Mark Schaefer</i><p>With much flourish, Coca-Cola announced in 2011 that it would be moving from “creative excellence to content excellence.” It made an …

Digital Marketing

Demystifying the PageRank Algorithm

PageRank is arguably the most widely-utilized and influential algorithm in our modern day - chances are you use it tens of times every single day. In …

SEO

Who needs media planners when a tireless robot named Albert can do the job?

In Asia, Dole sells a canned fruit called Seasons. The brand sells Seasons in two sizes, but it wanted to push sales in the smaller size where the …

11 Visual Storytelling Tools and How They’ll Help Your Content Marketing

Storytelling and visuals are two of the most powerful tools content marketers have. Both of these attributes can help get ideas across more …

Infographics

How Big Data Analytics Have Become Crucial for DSPs

Big data analytics has been a cornerstone to effective marketing schemes and adtech for several years now. With the statistics to back up the idea of …

E-book sales plunge as people choose paper books

In the age of smartphones, iPads and Kindles, e-books seem to be the future. But for most readers, new data reveals, nothing beats the pleasure of …

Scott Galloway on the biggest thing in tech in 2017: Amazon could eliminate the existence of brands with voice technology

Scott Galloway is a marketing professor at the NYU Stern School of Business and the founder of business intelligence firm L2.<p>Galloway appears on this week's episode of The Bottom Line with Henry Blodget and explains how Amazon could eliminate the existence of brands with voice technology. The …

Amazon

Five KPIs You Should Be Monitoring To Ensure Your Digital Strategy Is Working

, CommunityVoice<p>Shutterstock<p>With all the key performance indicators in the business industry, it can be hard to figure out which ones to focus on in order to effectively measure the success of your digital strategy. For starters, there are standard KPIs, which are the must-haves for any business. …

Digital Marketing

Snapchat is becoming a search engine

Facebook has spent the better part of a year copying key aspects of Snapchat’s products; now it seems Snapchat is returning the favor. The “camera company” announced today that it is revamping the way users search for Stories—the daily photos and videos that people and brands post to their …

New York Fashion Week

How Augmented Reality Will Change How We Do Everything

You’re sitting in an Italian restaurant trying to figure out what to order — the risotto or the ravioli? Instead of just relying on the menu …

Comunicação e Segurança Jurídica na internet

Venha tratar dos principais temas legais que envolvem a comunicação em mídias digitais e atualizar seus conhecimentos sobre a dinâmica das questões …

How Alibaba’s Jack Ma Is Building a Truly Global Retail Empire

Jack Ma is one of China’s richest men, with a fortune valued at nearly $30 billion. As executive chairman of Alibaba Group, he leads the dominant …

China

The Death of Advertising

And what will rise from its ashes.<p>“The biggest advertisers on television are cars; retailers; CPG companies, all of which have business models that …

The long, weird history of companies that put your life online

And their tough, confusing path forward<p>When the first phone book was published in 1878, it had only 50 entries, giving subscribers the names of fellow citizens privileged enough to have a telephone. Today, the ultimate privilege is being unlisted — but thanks to a complex ecosystem of online people …

Privacy

The Future Of Native Advertising for Brands and Publishers

Native advertising has become an important component of most major brands' marketing repertoire with a growth in the number of native advertising platforms.<p>Within the parlance of digital publishing, four prominent pillars have solidified their long-term presence. These include:<p>Display ads<br>• Video …

Advertising

Mobile is not just a device, it is a lifestyle shift, claims P&G EMEA marketing exec

Consumer consumption and the evolving demand for all things mobile go hand-in-hand, according to P&G EMEA marketing VP Sophie Blum, with the …

Publishthis.email Instantly Turns An Email Into a Web Page

Need to create a publicly accessible web page as quickly as possible? Publishthis.email turns the contents of an email into a publicly accessible …

Content Marketing For B2B Businesses

This post is by RP Singh, Chairperson, Content Marketing Summit Asia<p>Are you running a B2B Business? Do you have long sales cycles? Do you want to be …

Video Is Now the Most Desirable Skill in Marketing

I recently wrote that for many companies, video is the new blogging. That’s partially because, in many cases, video produces the best results among …

Marketing

Digital Marketing is sick. Is the agency to blame?

Digital marketing is sick. Very sick. Forrester’s work from over 11-million brand interactions prove that engagement levels continue to plummet. …

Uber's CEO admits he needs to “grow up”

Uber CEO Travis Kalanick seems to have finally figured out that Uber’s biggest problem is Travis Kalanick. In recent weeks, the company has faced a string of controversies, including an explosive sexual harassment accusation and a high-profile lawsuit over allegedly stolen technology. Most …

Uber

5 Influencer Marketing Trends That Will Dominate 2017

Courtesy AwesomenessTV<p>Influencer marketing exploded in 2016 with more brands turning to digital creators to reach new audiences, younger customers and to build buzz around their products.<p>It shows no signs of slowing down.<p>According to the <i>2016 Influencer Marketing Report</i>, compiled by CHUTE and …

Marketing

Why Podcasting Should Be a Part of Your Content Marketing Strategy

Think about it: when you hear a good story or conversation, it sticks with you much longer than a Facebook post you glanced at does. This is because …

Marketing

Gmail Sender Icons Adds Favicons to Gmail for Easier Skimming

Chrome: Favicons are great in browsers because they make it easy to discern one site from another in your tabs at a glance. Gmail Sender Icons takes …