Minje Sung

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Ancient stone carvings confirm how comet struck Earth in 10,950BC, sparking the rise of civilisations

Ancient stone carvings confirm that a comet struck the Earth around 11,000BC, a devastating event which wiped out woolly mammoths and sparked the rise of civilisations.<p>Experts at the University of Edinburgh analysed mysterious symbols carved onto stone pillars at Gobekli Tepe in southern Turkey, to …

Why digital advertising is experimenting with blockchain

Blockchain is synonymous with crypt0-currency, but a swathe of new efforts want to use blockchain to solve many of digital advertising’s problems …

10 Powerful Quotes on Atheism

The disparity between how humans feel about themselves and how we treat the world has grown thanks to social media. Awareness of the impact of …

Ideology

Shoppers Vs Consumers: Once More With Feeling

It seems this recent post on the definition of shopper marketing created a bit of a buzz. And not just on which definition was ‘right’. But also on …

Is The Omnichannel Dream Over? Marketing Reality Check

Omni-channel. It’s become a marketing buzzword almost overnight. You find it in retail manifestos and brand strategies the world over. Digital …

Could E-Commerce kill your business? Yes Indeed!

There was a time when a lot of people I spoke to didn’t think much about e-commerce. E-commerce was small and while it might grow, it was something …

Adidas steps away from TV advertising as it targets $4 billion growth

Adidas is leaving behind TV advertising as it seeks to quadruple its e-commerce revenues by 2020, Chief Executive Kasper Rorsted told CNBC.<p>Rorsted …

Ideo Studied Innovation In 100+ Companies–Here’s What It Found

Innovation is hard to pin down, but with these six insights Ideo says it’s cracking the code.<p>How do you measure “innovation?” It’s something that every organization seems to be after–just look at AT&T’s Innovation Pipeline, Sephora’s Innovation Research lab, and the University of Pennsylvania’s …

7 Essential New Facebook Ad Features to Experiment with ASAP

Facebook’s been busy. While short-sighted people squabble over nothing, Facebook has been quietly rolling out new stuff that continues to make them …

세계 챗봇 생태계 분석

저는 현재 여행 서비스 TRIPGRIDA(https://www.tripgrida.com)를 개발하면서 다양한 기술들을 실제 적용하고 연구하면서 좀더 테크니컬한 서비스를 만들기 위해 노력하고 있습니다. 단순히 여행 서비스를 만드는 팀이 아닌 보다 진보된 Travel + …

John Arnold Made a Fortune at Enron. Now He's Declared War on Bad Science

Brian Nosek had pretty much given up on finding a funder. For two years he had sent out grant proposals for his software project. And for two years …

The world would be $1.1 trillion richer if it treated its young people more like Germany does

Just 10% of people aged 20-24 are out of work or not in school in Germany. As befits Germany’s reputation for efficiency and industrial success, this is one of the lowest levels in the world. If all 35 OECD countries reduced youth unemployment to German levels, the economic gain would be $1.1 …

Marketing in the age of the troll

The rise of social media has transformed the nature of attention, a shift that is driving brand confusion and presenting marketers with substantial …

Marketing

New wooden standing desk is Scandinavian-inspired and totally cute

It’s also 100% U.S.-manufactured and eco-friendly<p>Using standing desks is—in theory and in practice—a great way to incorporate a tad bit more activity into ones workaday life. Aesthetically speaking, however, the tall tables, typically clunky and industrial-looking—are less than pleasing to behold. …

Furniture

How Agencies Are Shifting Strategies to Compete With Accenture and Deloitte

This past year had consultancies rushing to get into the ad business, with Accenture acquiring London-based Karmarama, Deloitte snagging Heat in San …

Infographic: How Storytelling Is Helping Brands Sell More Products

It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of …

Andrea Sella, Sophie Scott, Helen Czerski, Mark Miodownik, Adam Rutherford, Martin Rees, Kevin Fong, Sue Hartley, Georgina Mace, Vaughan Bell, Peter Piot, Tamsin Edwards

World Health Organization

It’s ‘digital heroin’: How screens turn kids into psychotic junkies

Susan* bought her 6-year-old son John an iPad when he was in first grade. “I thought, ‘Why not let him get a jump on things?’ ” she told me during a …

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content. And Google Analytics is to blame.<p>In the just over 10 years …

Tesla’s solar roof rollout was ... meh. These other new solar power gadgets are cooler.

Last Friday evening, Tesla founder and CEO Elon Musk unveiled three new products. The rollout — scheduled, oddly, for 8:30 pm Eastern — had been hyped for weeks, but the actual event turned out to be a bit [sad trombone]. It was a fairly transparent bid to justify the proposed merger of Tesla and …

Clean Energy

Which Automakers Have The Lowest Recall Rates -- And The Most Serious Recalls

Automobile recalls continue to make the news, with nearly 700,000 vehicles being recalled so far <i>this month</i> in the U.S. to repair safety-related defects. Unfortunately, far too many motorists seem to be tuning out the long-running litany of reports and are ignoring recall notices issued for their …

30 places in Europe you must see in your lifetime

Can an in-house content division boss a network of natives?

Unilever's plan to bring content creation in-house is certainly interesting move, writes the managing director of content at Iris.<p>To continue reading …

GE’s 12-Foot Brisket Smoker Will Turn Out Real-Time Data During SXSW

If there's one thing South by Southwest attendees can't get enough of, it's barbecue—and GE plans to put its own twist on it this year.<p>GE is setting …

3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to …

Who Is Louise Delage? The Troubling Truth Behind an Overnight Instagram Success

We all know a girl like Louise Delage. You've been on Instagram for years and are scraping by with 50 likes on a good day—then <i>she</i> appears on the …

Cognovi Labs will study the presidential debates tonight with their emotional sentiment tool

TechCrunch first reported on Cognovi Labs back in June when the Dayton, Ohio-based analytics startup correctly predicted the Brexit outcome hours ahead of the final vote — and counter to what traditional polling had suggested was going to happen.<p>Tonight, the company is partnering with Applied …

New Research Confirms That Kids Get Their Intelligence From Mom

Science just proved what your mom has been saying all along.<p>When it comes to your IQ, "I got it from my mama" couldn't be more accurate. New research featured in <i>Psychology Spot</i> says people are born with conditioned genes that work differently depending on if they're from your mother or father — and …

How Could 5,000 Employees Cheat? The Science Behind the Wells Fargo Scandal

Deception. Fraud. Over 5,000 fired. What went wrong? Science gives us some clues.<p>As you've no doubt heard by now, Wells Fargo recently received a $100 million penalty from the Consumer Financial Bureau, in response to illegal banking practices of its employees. This brought the bank's total bill …