Branding and Promotion

By ludmil | Branding and Promotion resource book for design students at the College of Architecture Art and Design at the The American University of Sharjah.

The Best And Worst Branding Of 2016

We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the best and worst identity design this year.<p>It has never been harder to design a good visual identity. Brands live on dozens of platforms, so they have to look as good on a billboard as they do on a phone screen. …

The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

Your logo says a lot about your brand. Are you sending the right message?<p>Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist.<p>One critical element in brand building (not the only one, of course but one of the most important) is …

Identity

Заглянуть в прошлое и увидеть будущее "Зарядья"

Рядом с местом, где уже скоро появится грандиозный парк с уникальным микроклиматом, мэр Москвы сегодня открыл виртуальные двери. Центральная часть …

35 beautiful band logo designs

What makes a great logo design for a band? A clever concept and the ability to become just as iconic as the music is a good start, but originality …

What if famous brands used famous cartoon characters as their logos?

Brilliant. Artist Bruce Yan remixes the logos of famous brands by inserting the cartoon characters we grew up with. So the Playboy bunny becomes a …

Cartoons

History of the Apple Logo | Fine Print Art and Design Blog

Beyond Apple's epic legacy of innovative products lies an equally compelling history of corporate identity. The first Apple logo was designed by …

3 Digital Agencies Redefining Advertising

Despite the ubiquity of Facebook and Twitter, it's no easy task to become a social media maven. Building a company of mavens is even more challenging.<p>Between representing a diverse group of clients and keeping up with best practices for social networks such as Vine and LinkedIn, creating brilliant …

The Most Honest Apple Commercials You'll Ever See

The time has finally come to get your hands on the new iPhone 5S and 5C. But you're probably stressed about all the options you have. It's not just two models, but a plethora of color choices to debate.<p>Luckily, these very honest "Apple ads" will help you better understand the qualities of each …

YouTube Launches Digital Thermometer for Non-Profits

YouTube released Campaigns on Friday, its newest tool for non-profits looking to effectively communicate on the online video platform.<p>Drawing on the convention of the giant paper thermometer measuring the progress of fundraising projects, Campaigns are a digital way to track progress toward goals. …

Children's Hospital

10 inspiring digital marketing campaigns from Coca-Cola

<b>Coca-Cola has achieved some notable successes in digital marketing, not least its massive following on social media and various polar bear …

Coca-Cola Global: Soft Drinks & Beverage Products

10 Awesome Ad Campaigns You've Never Heard Of

There are a lot of innovative and creative minds toiling in the field of advertising today. Thanks to the advent of user-friendly desktop image …

The Best QR Code Campaigns of Q2 2012

The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, …

Optism's 50 Best Mobile Marketing Campaigns

Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, …

Digital content promotion q1 2013

Clipping is a handy way to collect and organize the most important slides from a presentation. You can keep your great finds in clipboards organized around topics.<p>Start clippingNo thanks. Continue to download.

How a BBQ Business Becomes Viral — Learn SM by Example

Social Media Campaign Stat Box<p>Campaign Name: Kogi BBQ (Food)<p>Campaign Type: Products and services<p>Social Media Channels Used: Twitter<p>Appeal: …

36 Animated Ad Campaigns

Animation and cartoons are often the types of imagery associated with what little children watch, but these creatively animated ad campaigns are …

KINETIK'S LOGO IN MOTION

Designing A Facebook Fan Page: Showcases, Tutorials, Resources

Despite its privacy issues, Facebook clearly has a key role in global Internet activity. It has become a kind of universal social network, being used …

5 Ideas for Innovative Mobile Marketing Campaigns

<b>We all know for sure that the mobile market is really important for companies nowadays. It is not only a great place for promotion campaigns, it is</b> …

Verizon Wireless Sees Over 150,000 Scans of ScanLife QR Codes

<b>Objective:</b><br>Verizon teamed up with ScanLife to promote the wide variety of apps available using the DROID devices. “QR” Codes were placed throughout an …

I Love New York Brand Guidelines, November 2008 | Logos | New York City

Square adds 'market item embedding' to make super-simple mini stores everywhere

Mobile payments company Square is making selling products online as simple as embedding a YouTube video in your blog.<p>The company unveiled the Square Market — an online storefront for small businesses — two months ago. Now it’s adding “market item embedding” to allow everyone to embed items for sale …

For Sale

13 magically meticulous design style guides

This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to logo design, typography and pictograms. …

Graphic Design

Brand identity style guides

It’s helpful to see how style guides are presented, so I collected a few (some great, others not so much).<p><i>(Last updated: January 2017)</i><p>A few more in …

How To Design Style Guides For Brands And Websites

<b>A website is never done.</b> Everyone has worked on a project that changed so much after it launched that they no longer wanted it in their portfolio. …

15 Best Sites For Logo Design Inspiration

Designing the perfect logo is a tough ask as you can often find moments that you can’t think of anything good, Getting some inspiration before …