Branding and Promotion

Branding and Promotion resource book for design students at the College of Architecture Art and Design at the The American University of Sharjah.

The Best And Worst Branding Of 2016
Fast Company - By Meg Miller
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the best and worst identity design this year. It has never been harder to design a good visual identity. Brands live on dozens
The Psychology of Logo Color in How Consumers View Your Brand (Infographic)
Inc Magazine - By Larry Kim
Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist. One critical element in brand building (not the only one, of course but one
Заглянуть в прошлое и увидеть будущее "Зарядья"
vesti.ru - Анастасия Саховская
Рядом с местом, где уже скоро появится грандиозный парк с уникальным микроклиматом, мэр Москвы сегодня открыл виртуальные двери. Центральная часть …
37 beautiful band logo designs to be inspired by
creativebloq.com - Sammy Maine
What makes a great logo design for a band? A clever concept and the ability to become just as iconic as the music is a good start, but originality is …
What if famous brands used famous cartoon characters as their logos?
Gizmodo - Casey Chan
Brilliant. Artist Bruce Yan remixes the logos of famous brands by inserting the cartoon characters we grew up with. So the Playboy bunny becomes a …
History of the Apple Logo | Fine Print Art
fineprintnyc.com
Beyond Apple's epic legacy of innovative products lies an equally compelling history of corporate identity. The first Apple logo was designed by …
3 Digital Agencies Redefining Advertising
Mashable - Zoe Fox
Despite the ubiquity of Facebook and Twitter, it's no easy task to become a social media maven. Building a company of mavens is even more challenging. …
The Most Honest Apple Commercials You'll Ever See
Mashable - Neha Prakash
The time has finally come to get your hands on the new iPhone 5S and 5C. But you're probably stressed about all the options you have. It's not just …
YouTube Launches Digital Thermometer for Non-Profits
Mashable - Zoe Fox
YouTube released Campaigns on Friday, its newest tool for non-profits looking to effectively communicate on the online video platform. Drawing on the …
UK
econsultancy.com
Sadly, for years affiliate marketing has been seen as the poor relation of the digital advertising family. Tracking networks and technology companies …
CentreStack - Login
ahhh.com
10 Awesome Ad Campaigns You've Never Heard Of
howstuffworks.com - Josh Clark
There are a lot of innovative and creative minds toiling in the field of advertising today. Thanks to the advent of user-friendly desktop image …
The Best QR Code Campaigns of Q2 2012
scanlife.com
The start of a new quarter is always a good time to take a step back and reflect on the latest developments in the industry. Today is no exception, …
McDonald's
Optism's 50 Best Mobile Marketing Campaigns
SlideShare - Optism
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising,
Ericsson
Digital content promotion q1 2013
SlideShare - Rene Summer
Successfully reported this slideshow. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime. 805 views Share •
How a BBQ Business Becomes Viral — Learn SM by Example
thoughtpick.com - Roba
Social Media Campaign Stat Box Campaign Name: Kogi BBQ (Food) Campaign Type: Products and services Social Media Channels Used: Twitter Appeal: …
36 Animated Ad Campaigns
trendhunter.com
Animation and cartoons are often the types of imagery associated with what little children watch, but these creatively animated ad campaigns are …
KINETIK'S LOGO IN MOTION
vimeo.com
Designing A Facebook Fan Page: Showcases, Tutorials, Resources
smashingmagazine.com - Julia May is a freelance copywriter and digital marketing consultant who’s been helping great teams (TemplateMonster, MotoCMS, Onyx) implement great ideas … More about Julia…
21 min read Share on Twitter or LinkedIn Smashing Newsletter Upgrade your inbox and get our editors’ picks twice a month. With useful tips for web devs. …
5 Ideas for Innovative Mobile Marketing Campaigns
recognize.im - admin
We all know for sure that the mobile market is really important for companies nowadays. It is not only a great place for promotion campaigns, it is …
Verizon Wireless Sees Over 150,000 Scans of ScanLife QR Codes
mmaglobal.com
Objective: Verizon teamed up with ScanLife to promote the wide variety of apps available using the DROID devices. “QR” Codes were placed throughout an …
I Love New York Brand Guidelines, November 2008 | Sans Serif | Logos
scribd.com
Square adds 'market item embedding' to make super-simple mini stores everywhere
VentureBeat - John Koetsier, TUNE
Mobile payments company Square is making selling products online as simple as embedding a YouTube video in your blog. The company unveiled the Square Market — an online storefront for small businesses
Style Guides
14 magically meticulous design style guides
creativebloq.com - Craig Stewart
This is heading directly into geek territory. But we are self-confessed geeks, particularly when it comes to logo design and typography. And that …
Brand identity style guide documents
logodesignlove.com
How To Design Style Guides For Brands And Websites
smashingmagazine.com - Kat Neville is a freelance Canadian web designer (living in the UK) who is constantly coming up with too many ideas for new websites. She also loves arts and … More about Kat
11 min read Share on Twitter or LinkedIn Smashing Newsletter Upgrade your inbox and get our editors’ picks twice a month. With useful tips for web devs. …