Branding and Promotion

By ludmil | Branding and Promotion resource book for design students at the College of Architecture Art and Design at the The American University of Sharjah.

The Best And Worst Branding Of 2016

We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the best and worst identity design this year.<p>It has never been harder to design a good visual identity. Brands live on dozens of platforms, so they have to look as good on a billboard as they do on a phone screen. …

The Psychology of Logo Color in How Consumers View Your Brand (Infographic)

Your logo says a lot about your brand. Are you sending the right message?<p>Across the U.S. and around the world, billions are spent each year by companies trying to build a brand people can't resist.<p>One critical element in brand building (not the only one, of course but one of the most important) is …

Identity

Заглянуть в прошлое и увидеть будущее "Зарядья"

Рядом с местом, где уже скоро появится грандиозный парк с уникальным микроклиматом, мэр Москвы сегодня открыл виртуальные двери. Центральная часть …

35 beautiful band logo designs to be inspired by

What makes a great logo design for a band? A clever concept and the ability to become just as iconic as the music is a good start, but originality is …

Graphic Design

What if famous brands used famous cartoon characters as their logos?

Brilliant. Artist Bruce Yan remixes the logos of famous brands by inserting the cartoon characters we grew up with. So the Playboy bunny becomes a …

Little Mermaid

History of the Apple Logo | Fine Print Blog

Beyond Apple's epic legacy of innovative products lies an equally compelling history of corporate identity. The first Apple logo was designed by …

3 Digital Agencies Redefining Advertising

Despite the ubiquity of Facebook and Twitter, it's no easy task to become a social media maven. Building a company of mavens is even more challenging.<p>…

The Most Honest Apple Commercials You'll Ever See

The time has finally come to get your hands on the new iPhone 5S and 5C. But you're probably stressed about all the options you have. It's not just …

Technology

YouTube Launches Digital Thermometer for Non-Profits

YouTube released Campaigns on Friday, its newest tool for non-profits looking to effectively communicate on the online video platform.<p>Drawing on the …

Nonprofits

10 inspiring digital marketing campaigns from Coca-Cola

<b>Coca-Cola has achieved some notable successes in digital marketing, not least its massive following on social media and various polar bear …